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"Content Everyone: Changing Content, Changing Roles" - Corey Vilhauer at Digital Content Strategies Conference 2013

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"Content Everyone: Changing Content, Changing Roles" - Corey Vilhauer at Digital Content Strategies Conference 2013

  1. 1. CONTENT EVERYONE Changing Content, Changing Roles #everyone
  2. 2. HI. I’M COREY VILHAUER @mrvilhauer
  3. 3. BLEND INTERACTIVE @blendtweets SIOUX FALLS, SOUTH DAKOTA
  4. 4. ACTUAL San Diego Beach ACTUAL Sioux Falls Snow
  5. 5. “Get your content ready to go anywhere. Because it’s going to go everywhere.” - Brad Frost
  6. 6. WHY SHOULD WE?
  7. 7. HOW SHOULD WE?
  8. 8. CONTENT STRATEGY IS GETTING LOUDER
  9. 9. “Get your content ready to go anywhere. Because it’s going to go everywhere.” - Brad Frost
  10. 10. “Get your content ready to go anywhere. Because it’s going TO BELONG TO EVERYONE.” - Corey Vilhauer
  11. 11. CONTENT STRATEGY
  12. 12. CONTENT STRATEGY PEOPLE
  13. 13. THE PSYCHOLOGY OF ORGANIZATIONAL CHANGE: CONTENT STRATEGY EDITION
  14. 14. CHANGE IS HARD
  15. 15. “Change isn’t an event; it’s a process.” - Dan Heath / Chip Heath
  16. 16. “Content strategy is really about choreographing multiple talents, roles and personalities...” - Ahava Leibtag
  17. 17. LACK OF OVERSIGHT TALENT MISMATCH POLITICAL INFIGHTING
  18. 18. OUR ROLES DEFINE US
  19. 19. WRITING IS EGO
  20. 20. WORDS ARE PERSONAL
  21. 21. FAILURE IS CERTAIN, UNAVOIDABLE AND NECESSARY
  22. 22. “You need to create the expectation of failure - not the failure of the mission itself, but failure en route.” - Dan Heath / Chip Heath
  23. 23. “No matter how good a cook you are, and no matter how hard you try, the first pancake of the batch always sucks.” - Merlin Mann
  24. 24. EMPATHY “...empathy can be described as feeling the feelings of another with the greatest accuracy and effort.” - Whitney Hess
  25. 25. HOW DO WE DO IT?
  26. 26. 1. BE CURIOUS
  27. 27. ASK QUESTIONS
  28. 28. What makes you crazy? What kind of help do you wish you had? What is your workflow? Who owns this project? Why do you continue doing this?
  29. 29. Who can lead this project for us? How do we treat content? How can we change this? Do I need a beer?
  30. 30. “There’s a chance that things’ll get weird. - Archers of Loaf
  31. 31. 2. BE CLEAR
  32. 32. 500px TERMS OF SERVICE
  33. 33. 3. BE DELIBERATE (does not need)
  34. 34. PROVIDE TOOLS
  35. 35. PROVIDE TOOLS WITHIN REASON
  36. 36. “When the client feels like they have some input during the project planning phase, they are more likely to enjoy the ride.” - Melissa Rach
  37. 37. 4. BE CONNIVING
  38. 38. TAKE ADVANTAGE OF GOALS
  39. 39. IDENTIFY STRENGTHS AND PLAY TO THEM
  40. 40. 5. BE A TEACHER
  41. 41. AHA!
  42. 42. LISTEN UNDERSTAND SOLVE
  43. 43. KNOWING INFO ≠ COMMUNICATING INFO
  44. 44. PEOPLE WORK DIFFERENTLY
  45. 45. YOU CAN’T WIN EVERY BATTLE.
  46. 46. HOW MUCH CHANGE CAN WE HANDLE?
  47. 47. HOPE FOR THE BEST
  48. 48. THANK YOU.
  49. 49. I am still COREY VILHAUER blendinteractive.com eatingelephant.com blackmarks.net
  50. 50. RESOURCES eatingelephant.com/ contenteveryone

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