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Présentation etourisme

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Présentation etourisme

  1. 1. E-Tourisme La stratégie à mettre en place face à la croissance d’internet Morgane Bozec 21 Juin 2010
  2. 2. Le web 2.0 Comment accroitre la notoriété de la Maison du Tourisme sur internet? <ul><li>I. Analyser l’environnement </li></ul><ul><li>II. Expérimenter </li></ul><ul><li>III. Définir la stratégie </li></ul>
  3. 3. Web 2.0 <ul><li>Repose sur: </li></ul><ul><li>la décentralisation de l’information, </li></ul><ul><li>la participation des internautes </li></ul><ul><li>la simplicité </li></ul><ul><li>l’ouverture technologique. </li></ul><ul><li>Crée une interaction positive entre deux éléments moteurs : les internautes et les flux de données. </li></ul><ul><li>A l’origine de nombreux réseaux sociaux (les blogs, les wikis ou encore des sites de partage de photos et de vidéos… ) </li></ul>
  4. 4. I. Analyser l’environnement Panorama des sites de voyageurs Sites sociaux communautaires : <ul><li>D évelopper des conversations et des interactions entre des personnes </li></ul><ul><li>Sites communautaires : Les personnes attendent des réponses Exemple: Forums </li></ul><ul><li>Sites sociaux: Désir de partager des avis sans attendre de commentaires . </li></ul><ul><li>Exemple: Facebook </li></ul>
  5. 6. <ul><li>Guides de voyage </li></ul><ul><li>Lonely Planet </li></ul><ul><li>Petit Futé </li></ul><ul><li>Routard.com </li></ul><ul><li>  </li></ul>Sites de partages de photos et vidéos
  6. 7. <ul><li>Services de planification et d’organisation de voyages </li></ul>Wikis   M-Tourisme   Sites collaboratifs : sites modifiables par tout le monde Sites visibles sur les téléphones portables
  7. 8. Sites de publication et partage de documents, brochure en ligne Les métamoteurs Logiciels regroupant les informations issues de divers moteurs de recherche But: Comparer les offres
  8. 9. Critères Pondération de 1 à 5 FACEBOOK ROUTARD.COM WIKIPEDIA TRIPADVISOR Gratuit 5 5 25 5 25 5 25 5 25 Popularité 3 5 15 4 12 4 12 4 12 Visibilité 4 5 20 3 12 4 16 3 12 Spécialisé dans le tourisme 3 0 0 5 15 0 0 5 15 Réalisé par des professionnels 3 2,5 7,5 5 15 0 0 2,5 7,5 Partage de photos et/ou vidéos 4 5 20 5 20 5 20 5 20 Partage d'avis/présence d'un forum 4 5 20 5 20 5 20 5 20 simplicité d'utilisation 5 4 20 4 20 4 20 4 20 Total 31   127,5   139   113   132 YOUTUBE TRIPTOYOU CITYZEUM CALAMEO MOBISSIMO 5 25 5 25 5 25 5 25 5 25 4 12 2 6 3 9 2 6 3 9 4 16 3 12 3 12 3 12 3 12 0 0 5 15 5 15 0 0 5 15 2,5 7,5 2,5 7,5 5 15 0 0 5 15 5 20 5 20 5 20 5 20 5 20 5 20 5 20 5 20 0 0 5 20 4 20 4 20 3 15 4 20 3 15   120,5   126   131   83   131
  9. 11. II. Expérimenter <ul><li>Où l’information est manquante? </li></ul><ul><li>Quel est l’opinion des responsables des offices? </li></ul>Définir l’intérêt des sites <ul><li>Fournir les informations </li></ul><ul><li>Montrer l’accompagnement </li></ul><ul><li>Réaliser des veilles </li></ul><ul><li>Faire des mises à jours </li></ul><ul><li>Formation e-tourisme </li></ul><ul><li>Procédures respectées? </li></ul><ul><li>Sites complétées? </li></ul><ul><li>Quel est l’impact de ces modifications ? </li></ul>
  10. 12. III. Définir la stratégie <ul><ul><li>Travailler en collaboration </li></ul></ul><ul><ul><li>Former et accompagner </li></ul></ul><ul><ul><li>Modifier le quotidien </li></ul></ul><ul><ul><li>Prendre du recul et ne plus se méfier des outils internet </li></ul></ul><ul><ul><li>Travailler avec un animateur numérique </li></ul></ul><ul><ul><li>Maitriser le support </li></ul></ul><ul><ul><li>Suggérer les informations pour faire venir dans les Offices </li></ul></ul><ul><ul><li>Actualiser le contenu régulièrement </li></ul></ul><ul><ul><li>Dynamiser les supports </li></ul></ul><ul><ul><li>=> photos/commentaires/vidéos… </li></ul></ul><ul><ul><li>Etre visible </li></ul></ul><ul><ul><li>Créer des liens entre les sites </li></ul></ul><ul><ul><li>Promouvoir sa page FACEBOOK </li></ul></ul><ul><ul><li>Mener des actions pour satisfaire les internautes </li></ul></ul><ul><ul><li>Connaitre sa cible </li></ul></ul><ul><ul><li>Mettre en place une stratégie de contact </li></ul></ul><ul><ul><li>Sensibiliser / Attirer les internautes </li></ul></ul><ul><ul><li>Répondre aux attentes des internautes </li></ul></ul><ul><ul><li>Fidéliser les internautes </li></ul></ul>
  11. 14. Merci de votre attention Morgane Bozec 21 Juin 2010

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