Social Media for Luxury Real Estate Sales by Brenda Leguisamo

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I. Educate YOUR Luxury Real Estate Audience
+ Facebook, LinkedIn, Twitter, YouTube, and Google+
+ Focused Strategy and Action Plan
+ Metrics for Consistent Momentum
II. Engage YOUR Connections (Includes 3 Case Studies)
+ Sphere of Influence and Position as a Leader in the Industry
+ Consistently Listen and Engage with Audience in Two-Way Conversations
+ Create and/or Share Value Added Content
III. Grow YOUR Success
+ Outstanding Customer Experience

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Social Media for Luxury Real Estate Sales by Brenda Leguisamo

  1. 1. Social Media for Luxury Real Estate Sales™ Presented by Brenda Leguisamo Miami Waterfront Realtor®, Social Media Speaker & Strategist Keller Williams Elite Properties Thursday, August 21, 2014 © Brenda Leguisamo
  2. 2. Brenda Leguisamo Miami Waterfront Realtor®, Social Media Speaker & Strategist • 20 Years+ Sales & Marketing Experience in Both Local and International Markets; • $150 Million+ Revenue in Cross-Sell Online Strategy for Latin America Financial Services; • #1 Miami Top Trending Topic System for Events with Twitter; • 8 Years+ Working with South Florida Entrepreneurs and Community Leaders; • Master in Business Administration; • Board Member of Social Media Club South Florida with 4,000 Members+; • Co-Organizer of Annual Miami Mashable Social Media Day attracting 900 People+ and 3 million+ Twitter Impressions. © Brenda Leguisamo
  3. 3. Objectives I. Educate YOUR Luxury Real Estate Audience – Facebook, LinkedIn, Twitter, YouTube, and Google+ – Focused Strategy and Action Plan – Metrics for Consistent Momentum II. Engage YOUR Connections (Includes 3 Case Studies) – Sphere of Influence and Position as a Leader in the Industry – Consistently Listen and Engage with Audience in Two- Way Conversations – Create and/or Share Value Added Content III. Grow YOUR Success – Outstanding Customer Experience © Brenda Leguisamo
  4. 4. I. Educate YOUR Luxury Real Estate Audience Some of the Most Used Social Media Networks 1.6 billion total users 255 million monthly active users 1 billion+ active users 80% of traffic is from outside of USA Source: Facebook, Google and http://blog.digitalinsights.in/social-media-users-2014-stats-numbers/ 05205287.html © Brenda Leguisamo
  5. 5. I. Educate YOUR Luxury Real Estate Audience (cont.) - Focused Strategy and Action Plan • Complete Profile “About” Section • Nourish and Grow Connections • Create and/or Share Value Added Content Aligned with a Marketing Plan, Company Culture & Authentic Voice © Brenda Leguisamo
  6. 6. I. Educate YOUR Luxury Real Estate Audience (cont.) Metrics for Consistent Momentum – Identify Key Factors – Measure Social Media Networks – Analyze for Improved Results © Brenda Leguisamo
  7. 7. II. Engage YOUR Connections – Sphere of Influence • Family • Friends • Past Clients • Real Estate Professionals – Position as a Leader in Your Focus Areas for Luxury Real Estate Sales © Brenda Leguisamo
  8. 8. II. Engage YOUR Connections (cont.) – Consistently Listen and Engage with Audience in Two- Way Conversations – Share Value Added Content and Solutions – Manage and Exceed Customer Expectations – Do Not Spam on Both Your Profiles nor on Other Peoples Profiles Luxury Real Estate Sales Tips Events Trends Photos Videos Status Updates Tweets Lists Groups Pages Private Messages © Brenda Leguisamo
  9. 9. II. Engage YOUR Connections (cont.) Case Study #1: • Photo of Open House Event • Results:  144 Likes  57 Comments  2 Shares  4 Sales Leads Online  12 Families Toured the Home After Seeing Open House Sign © Brenda Leguisamo
  10. 10. II. Engage YOUR Connections (cont.) Case Study #2: • Event for Brokers Open House • Results:  25 Brokers RSVP’d  20 Brokers Toured Home  1 Offer  Video Testimonial from Social Media Coaching Realtor® Client  2 Sales Leads from Video © Brenda Leguisamo
  11. 11. II. Engage YOUR Connections (cont.) Case Study #3: • Miami New Construction Show August 28 to 31 • Results: (Note: Event is in 2 days and only my results are displayed below. Event promoted by various local and worldwide professionals.)  43 RSVP’s (Buyers, Investors & Realtors®)  15 Sold Daily Event Tickets  3 Sales Leads © Brenda Leguisamo
  12. 12. III. Grow YOUR Audience – Provide Outstanding Customer Experience • Think Out-Of-The-Box • Increase Audience Retention • Attract New People and Luxury Real Estate Sales Leads © Brenda Leguisamo
  13. 13. III. Grow YOUR Audience (cont.) YOU © Brenda Leguisamo
  14. 14. Thank YOU! Social Media for Luxury Real Estate Sales™ Presented by Brenda Leguisamo Miami Waterfront Realtor®, Social Media Speaker & Strategist Contact Brenda for Sales and Social Media Speaking Opportunities Tel: 786-262-5480 Email: brendahomes@kwrealty.com Website and Social Media to Stay Connected: www.brendahomes.kwrealty.com/about © Brenda Leguisamo

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