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Barack Obama's Social Media Lesson to Small Businesses

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Barack Obama's Social Media Lesson to Small Businesses

  1. Barack Obama’s Social Media Lesson to Small Businesses Presented by: Brent Leary, CRM Essentials
  2. <ul><li>“ People like doing business with people they like … </li></ul>
  3. <ul><li>… and love doing business with people they trust!” </li></ul>
  4. <ul><li>But how do you get people to like you when: </li></ul><ul><li>They don’t know you exist </li></ul><ul><li>They don’t live near you </li></ul><ul><li>You don’t have a big marketing budget </li></ul>
  5. Sales & Marketing Challenges <ul><li>The Problem </li></ul><ul><li>Avg. Business has 7% awareness </li></ul><ul><li>90%+ of market not ready to buy </li></ul><ul><li>Awareness = 6-7 touches per yr </li></ul><ul><li>80% of new sales take 8-15 contacts to gain interest </li></ul><ul><li>Avg. salesperson abandons after 1-2 calls </li></ul><ul><li>50% of all leads buy – in 6-18 months </li></ul><ul><li>Result </li></ul><ul><ul><li>Huge numbers of missed opportunities </li></ul></ul><ul><ul><li>* Source: Cargill Consulting Group, Inc., Griffin Consulting Group, Sales & Marketing Mgmt Magazine, Harvard Business Review, Dartnell Institute </li></ul></ul>
  6. <ul><li>Who can help us win friends and influence people in a Web 2.0 world? </li></ul>
  7. Barack Obama: Yes We Can??? <ul><li>A Black guy… </li></ul><ul><li>With a funny name… </li></ul><ul><li>And that notorious middle name… </li></ul><ul><li>Having serious pastor problems … </li></ul><ul><li>Wearing this outfit…. </li></ul><ul><li>Wants to be the next POTUS ? </li></ul>SAY WHAT?
  8. Barack Obama: He Did What??? <ul><li>Raised over $250M … </li></ul><ul><li>From ordinary folks… </li></ul><ul><li>Donating small amounts… </li></ul><ul><li>Winning contests in Iowa, </li></ul><ul><li>Montana, North Dakota , etc… </li></ul><ul><li>To beat the Clintons??? </li></ul>That’s Pretty Audacious?
  9. <ul><li>How did he do it? </li></ul>
  10. <ul><li>Barack Blogs… </li></ul>
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  13. <ul><li>Barack‘s on </li></ul>“ He’s building a new Democratic infrastructure , regimenting it under his brand, and enlisting new technologies and more sophisticated voter contacting techniques to turn it from a normal Get Out The Vote (GOTV) effort into a lasting movement. ” ZDNet May 2008
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  15. <ul><li>Barack‘s on YouTub </li></ul>
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  17. <ul><li>Barack‘s got widgets too! </li></ul>
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  20. <ul><li>Barack is even on </li></ul>
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  22. <ul><li>And Barack Podcasts… </li></ul>
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  25. Easy Things to Build Up Your GQ (Google Quotient) <ul><li>Comment on popular industry blogs </li></ul><ul><li>Write reviews on Amazon, Epinions.com, etc. </li></ul><ul><li>Participate in conversation already taking place </li></ul><ul><li>Load content on sites like ScribD and Slideshare.net </li></ul>
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  28. <ul><li>“ Dramatize your ideas” </li></ul>
  29. New Tools of the Trade del.icio.us
  30. <ul><li>“ COLT 45… it does it every time” </li></ul>Create content that will make people C omment O n and L ink T o it
  31. Thank You! <ul><li>Brent Leary </li></ul><ul><li>[email_address] </li></ul><ul><li>Blog </li></ul><ul><ul><li>WWW.BRENTLEARY.COM </li></ul></ul>For More Show Info: www.BusinessTechnologyRadio.com

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