2010 Presentation Deck10 4 10


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2010 Presentation Deck10 4 10

  1. 1. The Industry’s Leading Email and Social Acquisition PlatformReach Real People. Get Real Results.<br />
  2. 2. A Little About Us<br />Who we are<br />Pontiflex is the industry’s leading email and social acquisition platform, accessible via our patent-pending Pontiflex AdLeads™ platform. <br />What this means for you<br />Our enabling technology helps brands, organizations and direct marketers connect and engage with people through e-mail, social, and special online promotions.<br />Employees and offices<br />40 Employees; Headquartered in Brooklyn, NY with offices in Seattle, Boston, and India<br />Executive team<br />Involved in online advertising since its inception; leadership roles at Amazon, IBM, Microsoft, Google and Ogilvy<br />
  3. 3. Brands are moving from broadcasting…<br />
  4. 4. …to engagement through<br /><ul><li>Email Groups
  5. 5. Facebook Groups
  6. 6. Twitter Groups
  7. 7. Community Site Groups</li></ul>Twitter Groups<br />
  8. 8. Groups Are Comprised of People<br />Brand communities are not made up of anonymized impressions…. <br />…they’re made up of groups of actual people who are interested in the brand.<br />
  9. 9. Brands Measure Success with Actual Users<br />Both publishers and advertisers are moving from impressions to user data<br />Email: 2 Million Users<br />500 million users<br />Twitter: 25,000 Users<br />46 million users<br />Facebook: 359,114 Users<br />5 million+ moms<br />12 million plus email subscribers<br />75 million users<br />
  10. 10. Email is the Gateway to other Social Media<br />Q: In the last year, which of the following types of information, if any, have you ever provided online to receive special offers or more information from companies?<br />96% of people are willing to share their email address.<br />Only 12% are willing share social media information.<br />Source: Harris Interactive Survey September 2009<br />
  11. 11. The Most Direct Way to Acquire an Email<br />Unlike CPM and CPC, with Pontiflex, there’s no landing page and no drop off<br />Banner<br />CPM/CPC<br />Search<br />Email<br />Sign-up form<br />falloff<br />falloff<br />Ad Units<br /><ul><li> Registration path
  12. 12. Transaction path
  13. 13. Lead banners
  14. 14. Mobile ads</li></ul>CPL <br />
  15. 15. How Brands Are Engaging Users<br />Subscriber Acquisition<br />Trial Program<br />Distribution<br />Social Media Development<br />Custom Direct Response <br />
  16. 16. The Pontiflex Solution<br />
  17. 17. Welcome to AdLeads<br />Campaign #1<br /><ul><li>Build and manage all your lead generation campaigns in one convenient place:
  18. 18. Simple campaign setup
  19. 19. Transparent publisher selection
  20. 20. Easy creative implementation
  21. 21. Streamlined reporting and optimization</li></ul>Campaign #1<br />Campaign #2<br />
  22. 22. Simple Campaign Setup<br />Set campaign purpose and goals<br />Select target audience demographics<br />Define required fields<br />
  23. 23. Transparent Publisher Selection<br />Sites and pricing are recommended based on your campaign needs<br />Filter sites by demographic information<br />Always see where your ads are running with complete transparency<br />
  24. 24. Connect Once™ to Pontiflex…<br />…and connect to the entire CPL Market<br />
  25. 25. Easy Creative Implementation<br /><ul><li>Build your ads in various ad sizes:
  26. 26. 125x125
  27. 27. 120x60
  28. 28. 88x31
  29. 29. AdUnit X
  30. 30. Quickly upload all images and text with just a few clicks</li></ul>Tip: the Pontiflex team can help with best practices for creative optimization.<br />
  31. 31. Streamlined Reporting & Optimization<br /><ul><li>Access real time online reporting
  32. 32. Leads are tracked, validated, and de-duplicated in real time
  33. 33. Full transparency allows immediate optimization of campaign</li></li></ul><li>How Pontiflex Signup Ads Work<br />
  34. 34. How It Works<br />Initial Visit<br />A user visits a site relevant to their interests, lifestyle, and hobbies<br />
  35. 35. How It Works<br />Registration Page<br />The user decides to interact with the site by registering to become a member, signing up for a newsletter, or purchasing a product<br />
  36. 36. How It Works<br />Offer Page<br />After registering, the user is shown relevant offers that may be of interest to them<br />Upon selecting an offer and hitting “Submit” the lead information is sent to Pontiflex<br />
  37. 37. How It Works<br />Types of Ad Placements<br /><ul><li>Registration path creative
  38. 38. Run ads transparently on the registration paths of premium websites.
  39. 39. Sign-up banners
  40. 40. Say goodbye to landing pages. Capture user information directly within the banner. Pay only for sign-ups – not for wasted impressions.
  41. 41. Mobile creative
  42. 42. Run ads contextually within mobile sites and apps. People tap o-n your ad s and sign up.</li></li></ul><li>How It Works<br />Autoresponder Email<br />Every qualified lead deserves a “thank you”<br />Autoresponder emails allow you to:<br /><ul><li>Start engaging new leads immediately
  43. 43. Offer new members discounts and promotions
  44. 44. Encourage users to connect with your brand through social media</li></li></ul><li>Summary of Key Values and Benefits<br />Most Direct Solution<br />Pontiflex provides the most direct way to connect to start conversations with people interested in your brand<br />Brand Specific<br />All signups are specific to your brand and are never resold to anyone else<br />Top Tier Publishers<br />Reach online, mobile, and social publishers through one, convenient platform<br />Fully Transparent<br />Always know exactly where all of your ads are running<br />Easy to Manage<br />Robust AdLeads system makes campaign management simple and straightforward<br />
  45. 45. We’re Proud to Work with<br />
  46. 46. What People are Saying<br />“New York City’s 10<br />Hottest Tech Startups”<br />“Using Pontiflex’s technology<br />HUGGIES was able to reach moms<br />with the right message.”<br />“We acquire more than half of<br />our new subscribers through<br />Pontiflex.”<br />“People acquired through Pontiflex were more engaged than even organic sign-ups.”<br />“Advertisers will pay for a<br />different kind of access to<br />new readers.”<br />“A transparent and highly<br />scalable solution.”<br />
  47. 47. Thank You!<br />Bradley Cherney<br />Sales Director<br />brad@pontiflex.com<br />718-801-8489<br />