Social Media Marketing Bootcamp

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Social Media Marketing for Small Businesses. Crash course on how to leverage Twitter, Facebook, Pinterest, YouTube and Linkedin. Learn tips, tricks and proven strategies to supercharge your social media marketing efforts.

Presented by Gary George CEO of BlazinMultimedia.com

Published in: Business, Technology
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Social Media Marketing Bootcamp

  1. 1. CompanyLOGO Social Media Marketing Bootcamp www.BlazinMultimedia.com
  2. 2. YouTube MarketingBlazin MultimediaCompany name
  3. 3. Rank in Search ResultsBlazin MultimediaCompany name
  4. 4. Google Keyword ToolBlazin MultimediaCompany name
  5. 5. How To Optimize Your VideosBlazin MultimediaCompany name • Keyword Rich Title • Keyword Rich Tags • Keyword Rich Description • Geo-Tag Your Videos • Embed Your Videos • Increase your Video Views
  6. 6. Keyword Rich TitleBlazin MultimediaCompany name
  7. 7. Keyword Rich DescriptionBlazin MultimediaCompany name
  8. 8. Copy Competitor TagsBlazin MultimediaCompany name NOTE: Use hyphens and all run together
  9. 9. Geo-Tag Your VideosBlazin MultimediaCompany name Video Location
  10. 10. Additional Ranking FactorsBlazin MultimediaCompany name • Engagement (how long your videos are watched). • Embed Your Videos (More the better) • Increase your Video Views • Likes, Favorites, Playlist, Comments • Strength & Age of Channel
  11. 11. Company How to Harness The PowerLOGO of Your Traffic www.BlazinMultimedia.com
  12. 12. Add Your Website URLBlazin MultimediaCompany name
  13. 13. Use AnnotationsBlazin MultimediaCompany name Superimpose URL, Ask to Like, Subscribe, Comment and Add to Favs
  14. 14. Run PPC Ads on Your VideosBlazin MultimediaCompany name
  15. 15. CompanyLOGO How to Steal Traffic www.BlazinMultimedia.com
  16. 16. Create a Video ResponseBlazin MultimediaCompany name
  17. 17. Get Listed as Related VideoBlazin MultimediaCompany name
  18. 18. Related Videos (How-To)Blazin MultimediaCompany name 1.) Search for your video using the keyword you want to rank for 2.) Watch the full video 3.) Like it and Add to Favorites 4.) Do another search for the keyword you want to rank but this time click on the video that you want to appear as a related video . 5.) Like it and Add to Favorites 6.) Repeat with multiple accounts as many times as needed
  19. 19. Company Social Media MarketingLOGO Summary www.BlazinMultimedia.com
  20. 20. Social Media Marketing StrategyBlazin MultimediaCompany name Do’s and Don’ts • Content is king • Drive traffic to your blog or website • Cross pollenate and drive traffic to your other social media properties • Do not broadcast & consistently self promote • Use your keyword research and develop a master list of the main keywords to sprinkle in your posts and profiles • Do not send out worthless posts about what you had for lunch today unless you’re a nutritionist • Share good content from others with your followers/fans and not just your stuff
  21. 21. CompanyLOGO Twitter Marketing www.BlazinMultimedia.com
  22. 22. Twitter BasicsBlazin MultimediaCompany name 60 Second Summary • Twitter is nothing more than mass email • All tweets go into your followers Twitter stream • All tweets must be less than 140 characters • Use URL shortners (Bitly.com, TinyURL.com) • Select a username strategically and use keywords if possible • Search and find your prospects and follow them so they will follow you back. • Share pics & video using Twitpic
  23. 23. Twitter ProfileBlazin MultimediaCompany name Use keywords in your description
  24. 24. Custom BackgroundBlazin MultimediaCompany name
  25. 25. Mentions & Use of @Blazin MultimediaCompany name
  26. 26. Hash Tags #Blazin MultimediaCompany name Targeted hash tags - whenever you put hash tags it becomes a clickable link to any tweet with that keyword, its purpose is to help categorize tweets
  27. 27. Retweets RT @usernameBlazin MultimediaCompany name NOTE: Retweets have major SEO benefit
  28. 28. Promoted TweetsBlazin MultimediaCompany name
  29. 29. Twitter Search OperatorsBlazin MultimediaCompany name Search Type Operators Exact Search “happy hour” OR Search love OR hate Negative Search Beer -Root Near “happy hour” near NYC Near & Within Near:NYC within:15mi Questions with Keywords Web Design ?
  30. 30. Twitter Advanced TipsBlazin MultimediaCompany name Advanced Tips • Send repeat tweets 2-3 times a day spaced out 8 hours • Send tweets in bunches with most important one last • Resend and recycle your best tweets • Ask a question, compliment people, tweet quotes • Post a picture or vid start your tweet with PIC: and VID: or [video] • Use keywords and hashtags in your tweets • You can only follow 10% of the total number of people who follow you • Unfollow those who don’t follow back after 48 hours • Use the @ mark and comment on their blog, articles, tweets to increase follow backs
  31. 31. Twitter ObjectivesBlazin MultimediaCompany name Objectives • Send them to a special landing page • Landing PageDesignKings.com • Collect email addresses • Give away free reports, ebooks, coupons etc.. • Cross pollenation to get them on your other social media channels • Use tracking URL’s like Bitly.com and TinyURL.com so you can see how many visitors your efforts are producing
  32. 32. Twitter ResourcesBlazin MultimediaCompany name Website or Tool What it Does TwitterAlert.net Emails you when keywords you’re tracking are used Twellow.com Directory of Influential Tweeters WeFollow.com Largest Twitter Directory WTHashtag.com Trending Hashtags & Definitions Hootsuite.com Automate the sending of tweets
  33. 33. Where to Get Content?Blazin MultimediaCompany name Website or Tool What it Does PopURLS.com Show you the hottest topics in your niche from bookmarking sites StumbleUpon.com Lots of great info here Google Reader Get info in your niche Google Alerts Email alerts based on keywords RetweetRank.com Shows you top ranked retweets StuffToTweet.com Most popular stuff from multiple sites like Digg.com etc.. NoHassleSocialMedia.com Done for you system
  34. 34. CompanyLOGO Facebook Marketing www.BlazinMultimedia.com
  35. 35. Facebook SummaryBlazin MultimediaCompany name Do’s and Don’ts • If your posting as regularly as you should on Twitter you would never want to link it to your Facebook page • Signup for a business page not a personal profile • Do not broadcast and promote, be boring and predictable • Ask users to like and share your posts • Mix up your posts with text, pics and video • Pictures get the most engagement • Create a custom header graphic that is on par with your brand
  36. 36. Create Custom HeaderBlazin MultimediaCompany name * Keep your branding consistent across platforms
  37. 37. How to Get More LikesBlazin MultimediaCompany name Get more Likes • Optimize your page for search • Use a vanity url • Use FB like buttons on your site & blog • Embed FB comments box on your site • Upload videos to FB then embed on other websites. These automatically include a like button in the player • Use @CompanyName tags on your personal profiles • Run a contest • Use the @ symbol in status updates to turn it into a link when hovered over • Send high quality content consistently
  38. 38. Run a ContestBlazin MultimediaCompany name • Best Shared Tip Contest – Solar energy company asked fans to share tips on how to reduce their footprint. The tip with the most unique comments and "likes" won a free t-shirt. • Favorite Quotes - Ask fans to submit their favorite inspirational quotes. The person who got the most likes on their quote got a free consultation session. • Guess where the pic was Taken - Post a picture and have people guess where it was taken • Hidden Picture Games – created a game to find hidden images, 1st person to find the 1st one won gift certificate. All clues were posted on Facebook page • How Many Almonds - Guess how many almonds are in the cup
  39. 39. Other TipsBlazin MultimediaCompany name Other tips • Setup multiple admin accounts • Facebook groups – can message everyone, find those of interest and get involved. • Pay a group moderator to send a mass marketing message for you. • Use Facebook events to promote. You can also integrate EventBrite for ticket sales management • How Frequently Should you Post? (Use Insights)
  40. 40. Use Insights to OptimizeBlazin MultimediaCompany name
  41. 41. See What People Are Clicking OnBlazin MultimediaCompany name
  42. 42. See How Good Your Posts AreBlazin MultimediaCompany name
  43. 43. Facebook EdgerankBlazin MultimediaCompany name Posts only showing on about 20% of your fans newsfeeds • Engagement level determines Edgerank score • How many people comment on posts • How many people like posts • How many share posts • Frequency of your posts
  44. 44. CompanyLOGO Facebook Ads www.BlazinMultimedia.com
  45. 45. Facebook Ads Targeting Blazin Multimedia Company name Reach Location Age & GenderTarget generalkeywords, titles,movies, books,magazinesorganizations
  46. 46. Suggested InterestsBlazin MultimediaCompany name Reach Location * Start typing in interests and proceed it with another letter for more ideas
  47. 47. Drill Down & Target PreciselyBlazin MultimediaCompany nameBroad categories, butour goal is tosegment *This allows us to identify the best performing demographics and write very specific and focused ads.
  48. 48. CPC or CPMBlazin MultimediaCompany name Cost per click or cost per thousand impressionsCPC 1st then CPM
  49. 49. Use Responder Demographics ReportsBlazin MultimediaCompany name
  50. 50. Facebook Ads Tips & TricksBlazin MultimediaCompany name Facebook Ads Tips & Tricks • Always run multiple ads and see which produces better CTR (click-thru-rate) and ROI • Change your ad pictures frequently. Ad fatigue is a huge problem on Facebook • If your CTR is not above 0.01% by the time you reach 1,000 impressions delete it • Create separate targeted ads for each segmented adgroup. • You want to get an granular as possible. Broad targeting always loses • Switch to CPM when you get above 0.25% CTR
  51. 51. CompanyLOGO LinkedIn Marketing www.BlazinMultimedia.com
  52. 52. LinkedIn OverviewBlazin MultimediaCompany name Do’s & Don’ts • Register as either a business or person • Get as many recommendations as possible • Get as many connections as possible • Ask your connections for introductions • Analyze the most active groups in your niche and join those. Don’t waste time with inactive groups. • Answer as many questions in groups and contribute high quality responses • Recycle and repurpose your responses on all your other social media profiles • Do not try to put keywords in your name
  53. 53. LinkedIn Keyword OptimizationBlazin MultimediaCompany name Optimize Your Profile for Search 1.) Keywords in Title 2.) Keywords in Current Positions 3.) Keywords in Past Positions
  54. 54. LinkedIn Keyword Optimization#2Blazin MultimediaCompany name Optimize Your Profile for Search 1.) Keywords in Summary
  55. 55. Embed Wordpress BlogBlazin MultimediaCompany name Infuse More SEO and Keyword Juice 1.) Keywords in Blog Article Titles
  56. 56. Embed Wordpress BlogBlazin MultimediaCompany name More Keywords in Slideshare Title & In Slides
  57. 57. Keywords in Your Amazon Reading ListBlazin MultimediaCompany name
  58. 58. More Places for KeywordsBlazin MultimediaCompany name More Keywords in Interests, Websites, Twitter, Groups and Experiences
  59. 59. CompanyLOGO Pinterest Marketing www.BlazinMultimedia.com
  60. 60. What is Pinterest?Blazin MultimediaCompany name Social Image Sharing Site where you can create and share pinboards
  61. 61. Pinterest Drives More TrafficBlazin MultimediaCompany name Drives more traffic than Google+, YouTube & LinkedIn combined
  62. 62. Pinterest Average Time Spent on SiteBlazin MultimediaCompany name Has the highest time on site with 97 minutes!!!
  63. 63. Create Pinboards for Your VideosBlazin MultimediaCompany name All YouTube videos can be pinned
  64. 64. Upload InfographicsBlazin MultimediaCompany name Upload your infographics
  65. 65. Visuals from your Blog ArticlesBlazin MultimediaCompany name Pin your blog article images
  66. 66. Pin your Slideshare PresentationsBlazin MultimediaCompany name Pin the covers of your presentations
  67. 67. Pin Your Ebook CoversBlazin MultimediaCompany name Pin all your Ebook Covers
  68. 68. Run a Contest (“Pin it to Win It”)Blazin MultimediaCompany name • Must pin the ad and a list of things • Pins have to include relevant hashtags (#modcloth and #wedding) • Must follow @ModCloth on Twitter • Entrants share their boards by posting a comment (with a link back to their board) on the ModCloth contest announcement pin
  69. 69. Create a Puzzle Contest on PinterestBlazin MultimediaCompany name Peugeot featured images of cars running over two or more boards. In each case, a board was missing. To get the missing pieces, fans had to go to Peugeot Panama’s Facebook Page or website.”
  70. 70. CompanyLOGO CONTACT INFO: Blazin Multimedia 732-926-9417 sbdc@blazinmedia.com www.BlazinMultimedia.com www.BlazinMultimedia.com

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