Company          Dominate Your Local Market withLOGO      SEO & Google Places            www.BlazinMultimedia.com
How Search Engines WorkBlazin MultimediaCompany name  •   Bots & Spiders Crawl and Index Content  •   Parses Data, Recalcu...
On- Page Optimization OverviewBlazin MultimediaCompany name                    MOST IMPORTANT ELEMENTS                    ...
Title Tags <title>Blazin MultimediaCompany name • #1 Most Important Factor in Determining Relevancy • Must Be Keyword Rich...
Header Tags <h1><h2><h3>Blazin MultimediaCompany name  • The #2 Most Important Relevancy Indicator For the Spiders  • Head...
Header Tag ExampleBlazin MultimediaCompany name
Meta Keyword TagsBlazin MultimediaCompany name  • Helps Spiders & Bots More Accurately Determine What Your    Website is A...
Meta Description TagsBlazin MultimediaCompany name  • Has Little to No Effect on SEO Ranks  • Should Be Sales Oriented  • ...
Keyword DensityBlazin MultimediaCompany name  • The more times keywords used on page the more relevant  • Too much can hur...
Internal LinkingBlazin MultimediaCompany name  •   The #1 Easiest Way To Build incoming links  •   Use of Keyword Rich Anc...
Code to Text Ratio & Loading TimesBlazin MultimediaCompany name  • Spiders & Bots are Programmed to Conserve Resources.  •...
Importance of Landing PagesBlazin MultimediaCompany name  • Bounce Rates Are Factored into Google’s Judgement of    Releva...
Duplicate Content PenaltiesBlazin MultimediaCompany name         Top 3 Ways Duplicate Content Occurs         • 1.) Canonic...
Other On-Page FactorsBlazin MultimediaCompany name          •   SEO Friendly URL’s          •   Bullets, Bolding & List Po...
Most Common On-Page MistakesBlazin MultimediaCompany name        •   Company Name in Title Tag        •   Title Tag Keywor...
Top 6 Recommended Free On-Page                     Optimization SEO ToolsBlazin MultimediaCompany name  •   Google Webmast...
CompanyLOGO      Keyword Research           www.BlazinMultimedia.com
Keyword ToolsBlazin MultimediaCompany name  •   Google keyword tool  •   Meta tags of competitors  •   Websites of competi...
Google Keyword ToolBlazin MultimediaCompany name
Google InsightsBlazin MultimediaCompany name
Google Insights #2Blazin MultimediaCompany name
Related SearchesBlazin MultimediaCompany name
CompanyLOGO      Competitive Research           www.BlazinMultimedia.com
Top 6 Things We’re Looking ForBlazin MultimediaCompany name            How To Access Your Competition            • How Man...
Google Advanced OperatorsBlazin MultimediaCompany name                       Advanced Operators for Competitor Strength   ...
How Many Competitors (Exact Srch)Blazin MultimediaCompany name
Strength of CompetitionBlazin MultimediaCompany name
Whois.net (Domain Age)Blazin MultimediaCompany name
Archive.org (Wayback Machine)Blazin MultimediaCompany name                    Landing Page & Sales Offer Research
CompanyLOGO      Link Building           www.BlazinMultimedia.com
Link BuildingBlazin MultimediaCompany name                    Where do you get links?                    • Social Bookmark...
CompanyLOGO      Google Places           www.BlazinMultimedia.com
Google 7-BoxBlazin MultimediaCompany name
Google Mixed ResultsBlazin MultimediaCompany name
Google Places OverviewBlazin MultimediaCompany name                The Most Important Factors for Ranking                •...
Optimizing Your ListingBlazin MultimediaCompany name
Videos & Additional DetailsBlazin MultimediaCompany name
Photos (Keyword Optimized)Blazin MultimediaCompany name         Keyword Rich Filenames and/or Flickr Geo-Tagged
Reviews (How To Find Them)Blazin MultimediaCompany name
Places To Get Reviews & CitationsBlazin MultimediaCompany name            •   Judy’s Book                •   Localeze     ...
Citations Must Match ExactlyBlazin MultimediaCompany name
Video CitationsBlazin MultimediaCompany name                    Remember to Geo-Tag
Other Important DetailsBlazin MultimediaCompany name                • Use full 200 word description with keywords and     ...
CompanyLOGO              CONTACT INFO:              Blazin Multimedia                732-926-9417           sbdc@blazinmed...
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SEO Workshop (Blazin Multimedia)

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Blazin Multimedia's presentation slides for the SBDC (SEO & Local Search Seminar). Includes tips and tricks on how to optimize your site to rank organically via SEO and locally via Google Places.

Published in: Business, Technology, Design
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SEO Workshop (Blazin Multimedia)

  1. 1. Company Dominate Your Local Market withLOGO SEO & Google Places www.BlazinMultimedia.com
  2. 2. How Search Engines WorkBlazin MultimediaCompany name • Bots & Spiders Crawl and Index Content • Parses Data, Recalculates & Reorganizes Constantly • Bots & Spiders Use An Algorithm to Determine Relevancy • Algorithm is mathematical formula used to Determine how much more relevant one site is over another • More Inbound Links The More Relevant • The More Authoritative The Source The More Powerful the Link • The More Relevant the Link Source The More Powerful • Google Page Rank • Domain Age & Reputation
  3. 3. On- Page Optimization OverviewBlazin MultimediaCompany name MOST IMPORTANT ELEMENTS • Title Tags • Header Tags • Meta Tags • Keyword Density • Alt Tags • Image Filename Optimization • W3C Compliancy (Accessibility) • Download Times • Code to Text Ratio • SEO Friendly URL’s • Internal Linking
  4. 4. Title Tags <title>Blazin MultimediaCompany name • #1 Most Important Factor in Determining Relevancy • Must Be Keyword Rich • Use Your Keywords Early & Often • Keyword Prominence (How Early They Appear) • Keyword Proximity (How Close) • Target 1 to 2 Keywords (Stemmed 2nd Keyword) • Must Be Sales Oriented • Limited to 65 Characters (12% CTR reduction when ellipses display)
  5. 5. Header Tags <h1><h2><h3>Blazin MultimediaCompany name • The #2 Most Important Relevancy Indicator For the Spiders • Header Tags Are Used for Formatting of Section Titles • (3) kinds of Header Tags H1, H2, H3 • Most Important header tag is the H1 Tag • Should Be Used Once if Possible • If Forced to Use Multiple Times Do Not Confuse the Spiders • Should Be As Close to the opening body tag <body> • Header Tags Can Look Ugly (Manipulate with CSS) • H2 & H3 Tags Carry Less Weight and Usually Aren’t Worth Manipulation • Use Image Titles To Assist With Sculpting The Relevancy
  6. 6. Header Tag ExampleBlazin MultimediaCompany name
  7. 7. Meta Keyword TagsBlazin MultimediaCompany name • Helps Spiders & Bots More Accurately Determine What Your Website is About • Google Uses it Less than Others • Recommend Using No More Than 5-8 Meta Keywords • Be Careful About Exposing Your Targeted Terms to Competitors • Google Does Not Like To See Keywords Used in your Meta Keyword Tags that are Not Used in the Body of your Page.
  8. 8. Meta Description TagsBlazin MultimediaCompany name • Has Little to No Effect on SEO Ranks • Should Be Sales Oriented • Should Be No Longer than 150 Characters • You Must Have A Unique Meta Description on Every Page
  9. 9. Keyword DensityBlazin MultimediaCompany name • The more times keywords used on page the more relevant • Too much can hurt you • Related Terms are Now Being Considered • Optimal keyword density is roughly 3-6% • Tools to Show You Keyword Density www.SEOChat.com
  10. 10. Internal LinkingBlazin MultimediaCompany name • The #1 Easiest Way To Build incoming links • Use of Keyword Rich Anchor Text Is Key • Only Point One Link Per Page Back To Others • Don’t Over Do It & Mix Your Anchor Text Up • Homepage Carries The Most Link Juice • Link Juice and Page Rank Sculpting Techniques • Reduce The Number of Outgoing Links From Homepage • Use Links In Body of Page Content Rather than Footer • 1st Link Priority • Google Gives More Weight to One Way Links Than Reciprocal Links. So Strategically Plan Out Internal Linking
  11. 11. Code to Text Ratio & Loading TimesBlazin MultimediaCompany name • Spiders & Bots are Programmed to Conserve Resources. • It Will Only Endure A Certain Amount of Extraneous Code Before it Terminates • The Spiders Return More Frequently to Sites With Light Code • Loading Times Are Factored Heavily into your sites Scorecard on both SEO and PPC • Fast Web Hosting Servers are a Must • Try to Keep Page Size Below 2mb max • We recommend a minimum text to code percentage of 20% • Free Tool To Check Your Code to Text Ratio www.SEOChat.com • Free Tool to Test Your Sites Downloading Speed www.BrowserMob.com
  12. 12. Importance of Landing PagesBlazin MultimediaCompany name • Bounce Rates Are Factored into Google’s Judgement of Relevancy and Quality • The More Back Button Triggers The Faster Your Site Will Fall. • Content Must Be Highly Relevant and Targeted To The Visitor • Telling More of a Complete Story On Each Page is Paramount • Giving Users Outside Resources To Explore is Rewarded • www.LandingPageDesignKings.com
  13. 13. Duplicate Content PenaltiesBlazin MultimediaCompany name Top 3 Ways Duplicate Content Occurs • 1.) Canonicalization – both the www and non-www versions point to your site • 2.) Web Dev’s usage of /index.html or /index.php • 3.) Printer Friendly Pages How To Correct These Issues 1.) Adjust your .htaccess file & set it Webmaster Tools 2.) Use 301 redirects to point the /index files back to the root 3.) Use Robots.txt file to block the spiders from indexing printer friendly pages
  14. 14. Other On-Page FactorsBlazin MultimediaCompany name • SEO Friendly URL’s • Bullets, Bolding & List Power • Image Filename Optimization • Alt Tag Optimization • XML Sitemaps • Extensive Redirection • Domain Registration Length • Directory Listings (Yahoo, DMOZ & Wikipedia) • Robots.txt File
  15. 15. Most Common On-Page MistakesBlazin MultimediaCompany name • Company Name in Title Tag • Title Tag Keyword Stuffing • Non Sales Oriented Title Tag (Decreases CTR) • Meta Keyword, Keyword Stuffing • No Internal Linking • Overuse of the Anchor Text “Home” • The Use of “click here” as anchor text • Canonicalization (www and non-www versions) • Low quality Landing Page
  16. 16. Top 6 Recommended Free On-Page Optimization SEO ToolsBlazin MultimediaCompany name • Google Webmaster Tools • www.SEOChat.com (Code to Text Ratio Tool) • www.WebsiteGrader.com (Site Audit Report Card) • www.GoRank.com/seotools (Keyword Density Analyzer) • www.copyscape.com (Duplicate Content Checker) • www.BrowserMob.com (Speed Tester)
  17. 17. CompanyLOGO Keyword Research www.BlazinMultimedia.com
  18. 18. Keyword ToolsBlazin MultimediaCompany name • Google keyword tool • Meta tags of competitors • Websites of competitors • Google Related Searches • Google Insights
  19. 19. Google Keyword ToolBlazin MultimediaCompany name
  20. 20. Google InsightsBlazin MultimediaCompany name
  21. 21. Google Insights #2Blazin MultimediaCompany name
  22. 22. Related SearchesBlazin MultimediaCompany name
  23. 23. CompanyLOGO Competitive Research www.BlazinMultimedia.com
  24. 24. Top 6 Things We’re Looking ForBlazin MultimediaCompany name How To Access Your Competition • How Many Competitors • Strength of Competition • Age of Domain • How Many Incoming Links • How Well Optimized Their Page Is (Keyword in domain, title, meta and header tags?) • How Much Content They Have
  25. 25. Google Advanced OperatorsBlazin MultimediaCompany name Advanced Operators for Competitor Strength Assessment • Quotation mark queries (# of competitors) • intitle:”my keyword” (how strong?) • inurl:”my keyword” (how strong?)
  26. 26. How Many Competitors (Exact Srch)Blazin MultimediaCompany name
  27. 27. Strength of CompetitionBlazin MultimediaCompany name
  28. 28. Whois.net (Domain Age)Blazin MultimediaCompany name
  29. 29. Archive.org (Wayback Machine)Blazin MultimediaCompany name Landing Page & Sales Offer Research
  30. 30. CompanyLOGO Link Building www.BlazinMultimedia.com
  31. 31. Link BuildingBlazin MultimediaCompany name Where do you get links? • Social Bookmarking • Social Blog Pages (squidoo, wordpress, hubpages, wetpages) • Forums • Blog Comments • Directories • Link Bait (games, comedy, themes) • Article Directories (ezinearticles, articlebase etc.) • Press Releases (PRWeb.com) • Guest Blogging
  32. 32. CompanyLOGO Google Places www.BlazinMultimedia.com
  33. 33. Google 7-BoxBlazin MultimediaCompany name
  34. 34. Google Mixed ResultsBlazin MultimediaCompany name
  35. 35. Google Places OverviewBlazin MultimediaCompany name The Most Important Factors for Ranking • Strong On-Page SEO is Key • Incoming Links • Content is King • Citations • Reviews • Optimized Places Page • Optimized Images • Optimized Videos
  36. 36. Optimizing Your ListingBlazin MultimediaCompany name
  37. 37. Videos & Additional DetailsBlazin MultimediaCompany name
  38. 38. Photos (Keyword Optimized)Blazin MultimediaCompany name Keyword Rich Filenames and/or Flickr Geo-Tagged
  39. 39. Reviews (How To Find Them)Blazin MultimediaCompany name
  40. 40. Places To Get Reviews & CitationsBlazin MultimediaCompany name • Judy’s Book • Localeze • Kudzu • City Search • HotFrog • Local.com • Dexknows • Foursquare • Yellow Pages • Angie’s List • Yellow Book • Yelp.com • Yellow Bot • Brownbook.net • Merchant Circle • Superpages * Citations Are To Google Places What Links Are to SEO
  41. 41. Citations Must Match ExactlyBlazin MultimediaCompany name
  42. 42. Video CitationsBlazin MultimediaCompany name Remember to Geo-Tag
  43. 43. Other Important DetailsBlazin MultimediaCompany name • Use full 200 word description with keywords and location text in them • Categories Selected should Legitimately Describe Your Business • Don’t Spam The Category List • Links from Other Sites in Same Geographic Location is Premo (Chamber of Commerce, Better Business Bureau, Local Papers etc..) • Build A Few Links to Google Places Pages • Build A Few Links to Citations Pages
  44. 44. CompanyLOGO CONTACT INFO: Blazin Multimedia 732-926-9417 sbdc@blazinmedia.com www.BlazinMultimedia.com www.BlazinMultimedia.com

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