Mobile Lean UX

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How can we be lean and agile for mobile development?
Founder Labs, Aug 14, 2011

Mobile Lean UX

  1. Mobile UX Sarah Allen Blazing Cloud @ultrasaurus
  2. 4.6 Billion4.6B
in
perspec-vemobile
phone
subscrip-ons
4.6
B
69%
of
world
populaton
6.7B
h=p://www.itu.int/newsroom/press_releases/2009/39.html
  3. Revenue Comes From Native Apps
  4. Symbian RIM Apple Windows Google Palm Blackberry iPhone Mobile Android webOSC++ JAVA OBJECTIVE C C# JAVA JAVASCRIPT
  5. MVP to learn what people want notto drive your business model
  6. storiesthe “happy path” context
  7. Geolocation Camera ConnectedEveryone You Know
  8. Mobile WebCross-Platform Frameworks Native Frameworks
  9. Mobile Web• Fast to Develop• Continuous Deployment• No App Store
  10. Symbian RIM Apple Windows Google Palm Blackberry iPhone Mobile Android webOSWebKit* WebKit* WebKit IE** WebKit WebKit
  11. Measuring Results• Listening• Google Analytics• MixPanel• Split Testing: Optimizely
  12. Native?• Performance although browsers are surprisingly good• Discoverability it is easy to be lost in Apples App Store• Offline• Audio/Video Capture• Some Video Playback
  13. App Store• Revenue • App Sales • In-App Purchase• You build Customer Connection• Slow iterations
  14. http://148apps.biz
  15. Cross-Platform Frameworks• Fast to Develop• App Store• Few Limitations
  16. Appcelerator
  17. PhoneGap
  18. Rhodes
  19. Rhodes & RhoConnect
  20. Native Apps• App Store• Slower to Develop• Separate Code Bases
  21. Measuring Results Test Flight https://testflightapp.com App Annie http://www.appannie.com Apigee http://apigee.com And many more...
  22. App Annie
  23. Apigee
  24. Questions? Sarah Allen Blazing Cloudhttp://blazingcloud.net @ultrasaurus

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