www.bohemiantoastmasters.orgwww.bohemiantoastmasters.org
ONLINE MARKETING
for VPPRs
Michal Blažek
Toastmasters Leadership ...
www.bohemiantoastmasters.org
Michal Blažek
• Online Marketing Consultant
• Focused on online marketing
strategy and
Perfor...
www.bohemiantoastmasters.org
http://www.toastmasters.org/clh (pg. 32 - 34)
www.bohemiantoastmasters.org
Agenda
Social Networks
Content Marketing
E-mail Marketing
Web Analytics
www.bohemiantoastmasters.org
IF YOU CAN‘T
MEASURE IT,
NEVER DO IT!
www.bohemiantoastmasters.org
Google Analytics
• Overview
• Location (+ location focused on the Czech
republic)
• Acquisiti...
www.bohemiantoastmasters.org
Resources
• https://support.google.com/analytics/answe
r/1008080?hl=en – how to set up tracki...
www.bohemiantoastmasters.org
E-mail Marketing
www.bohemiantoastmasters.org
Why should you use MailChimp?
Nice and professional
http://us3.campaign-archive1.com/?u=d4f29...
www.bohemiantoastmasters.org
Why MailChimp?
Free and in accordance with Czech and EU Law
www.bohemiantoastmasters.org
Why MailChimp?
• Statistics
www.bohemiantoastmasters.org
How to create a campaign?
• http://kb.mailchimp.com/video-index/
www.bohemiantoastmasters.org
Content Marketing
www.bohemiantoastmasters.org
Search engines love content
www.bohemiantoastmasters.org
People LOVE Content!
www.bohemiantoastmasters.org
Content Strategy
1. Explain the importance.
2. Find and allies and authors.
3. Publish.
4. Se...
www.bohemiantoastmasters.org
Social Networks
• Fantastic Job from all clubs I follow
• Interesting content from the club
•...
www.bohemiantoastmasters.org
How can I help you?
www.bohemiantoastmasters.org
Help Toastmasters
• Looking for:
– Graphics
– Webmasters
– Voluntteers
• Residential Weekend
www.bohemiantoastmasters.org
Thank you for your attention 
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Online Marketing for Toastmasters

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Online Marketing for non-profit organization. Presented on 14/06/2014 in Toastmasters Leadership Institute Brno.

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  • I don‘t want to be a vinil record and telling you what you already know.
    Of course, you as VPPR should:
    Publicize your club
    Telling everyone that you are going to Toastmasters
    Creating handouts for members to distribute in their office
    Or (and) inform members about recent events.
    Simply let you members know about interesting events and also inform outter world about Toastmasters and particularly your club.
    There is really many things to talk about.
    Today, I don‘t want to repeat what was already written in TM Manuals and website, I would like to show you 3 online marketing techniques, that will definitely increase your member base.
  • Clubs are often really good in social media marketing. Sharing interesting things, photos from meetings etc.
    BUT
    Often ommited and are all for free.
  • Prague Speakers – no
    Brno Business – no
    Amplion – yes
    Brno Toastmasters – yes
    Of course, you must have your webpage
  • Unsubscribe button
    Show your name
    Valid e-mail address
  • My clients often 50% of traffic – building trust, showing that you are an expert
  • Examples of the content
  • Online Marketing for Toastmasters

    1. 1. www.bohemiantoastmasters.orgwww.bohemiantoastmasters.org ONLINE MARKETING for VPPRs Michal Blažek Toastmasters Leadership Institute Brno 14/06/2014
    2. 2. www.bohemiantoastmasters.org Michal Blažek • Online Marketing Consultant • Focused on online marketing strategy and Performance Advertising • Love Toastmasters • Love chocolate 
    3. 3. www.bohemiantoastmasters.org http://www.toastmasters.org/clh (pg. 32 - 34)
    4. 4. www.bohemiantoastmasters.org Agenda Social Networks Content Marketing E-mail Marketing Web Analytics
    5. 5. www.bohemiantoastmasters.org IF YOU CAN‘T MEASURE IT, NEVER DO IT!
    6. 6. www.bohemiantoastmasters.org Google Analytics • Overview • Location (+ location focused on the Czech republic) • Acquisition – overview – Referral – Organic – keywords • Behaviour Overview • Conversion • Real Time • Reports (week, month, year)
    7. 7. www.bohemiantoastmasters.org Resources • https://support.google.com/analytics/answe r/1008080?hl=en – how to set up tracking code • http://www.optimics.cz/ - czech website focused on web analytics • https://developers.google.com/analytics/dev guides/collection/gajs/gaTrackingCampaigns ?hl=cs – campaign tracking (not neccessary but help to get data relevant to campaigns)
    8. 8. www.bohemiantoastmasters.org E-mail Marketing
    9. 9. www.bohemiantoastmasters.org Why should you use MailChimp? Nice and professional http://us3.campaign-archive1.com/?u=d4f293f4f5b085f3037020c73&id=bd3bba114d&e=[UNIQID] http://us3.campaign-archive1.com/?u=d4f293f4f5b085f3037020c73&id=bd3bba114d&e=[UNIQID]
    10. 10. www.bohemiantoastmasters.org Why MailChimp? Free and in accordance with Czech and EU Law
    11. 11. www.bohemiantoastmasters.org Why MailChimp? • Statistics
    12. 12. www.bohemiantoastmasters.org How to create a campaign? • http://kb.mailchimp.com/video-index/
    13. 13. www.bohemiantoastmasters.org Content Marketing
    14. 14. www.bohemiantoastmasters.org Search engines love content
    15. 15. www.bohemiantoastmasters.org People LOVE Content!
    16. 16. www.bohemiantoastmasters.org Content Strategy 1. Explain the importance. 2. Find and allies and authors. 3. Publish. 4. Send articles via e-mail. 5. Share them on social networks. 6. Be proud 
    17. 17. www.bohemiantoastmasters.org Social Networks • Fantastic Job from all clubs I follow • Interesting content from the club • Use other social networks as well – Twitter, LinkedIn, Instagram, YouTube • People are social animals 
    18. 18. www.bohemiantoastmasters.org How can I help you?
    19. 19. www.bohemiantoastmasters.org Help Toastmasters • Looking for: – Graphics – Webmasters – Voluntteers • Residential Weekend
    20. 20. www.bohemiantoastmasters.org Thank you for your attention 

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