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Social Media: The Great Conversation Starter

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A presentation to the 30th Annual Circom Regional Conference in Malmo, Sweden in May 2012 given by Nick Simons (NRK, Ex Head of New Media, BBC Scotland) and Blathnaid Healy (WorldIrish.com, Ex RTÉ digital). It asks the question how can social media improve storytelling?

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Social Media: The Great Conversation Starter

  1. 1. blah blah blah blah blah blah
  2. 2. Social Media: The Great Conversation Starter
  3. 3. @nicktryg @blathnaidhealy #circomhttp://tinyurl.com/circomsocial
  4. 4. We talk You talk Someone wins a prize
  5. 5. How can social mediaimprove storytelling?
  6. 6. Broadcast is changing...
  7. 7. from transmission... Broadcaster-centred One-way Passive Schedule Captive audience
  8. 8. ... to network
  9. 9. Audience-centred Active On-demand Fragmented Social... to network
  10. 10. 82 % of worldwide internetusers use social networks
  11. 11. Europeans spend the mosttime on social networks Women!! 8.2 hours per month Men! ! ! 6.3 hours per month
  12. 12. Real-time What’s happening Influencers Discovery PlaygroundMarch 2012:140 million users340 million tweets per day
  13. 13. Russia:!! ! ! 143 millionBangladesh:! 142 millionTwitter: ! ! ! 140 millionJapan:! ! ! ! 127 millionMexico:!! ! ! 112 million
  14. 14. Personalised Liking / Sharing Connections Walled gardenMarch 2012:901 million active users526 million daily users
  15. 15. China:! ! ! 1.3 billionIndia:!! ! ! 1.2 billionFacebook: ! 901 millionEurope:! ! 738 million !USA:! ! ! ! 313 million
  16. 16. List of (selected) countries in Europe on Facebook Source: Socialbakers.com / ComscoreCountry! ! ! ! Users! ! ! ! population! ! ReachNorway! ! ! ! 2,627,700! ! ! 56.19%!! ! ! 89.9%Denmark! ! ! ! 2,850,820! ! ! 51.69%!! ! ! 93.6%Sweden! ! ! ! 4,648,900! ! ! 51.23%!! ! ! 92.6%United Kingdom! ! ! 30,538,320! ! 48.98%!! ! ! 97.8%Ireland! ! ! ! 2,110,600! ! ! 45.66%!! ! ! 95%Belgium! ! ! ! 4,641,640! ! ! 44.53%!! ! ! 93.1%Netherlands! ! ! 6,400,440! ! ! 38.14%!! ! ! 93.6%France! ! ! ! 24,144,640! ! 37.28%!! ! ! 89.8%Spain! ! ! ! 16,216,860! ! 34.87%!! ! ! 98.2%Germany! ! ! ! 23,409,180! ! 28.45%!! ! ! 89.1%Poland! ! ! ! 8,226,300! ! ! 21.39%!! ! ! 94.6%
  17. 17. UK:Facebook users! ! ! ! ! ! ! ! ! ! ! 30,5m!/ 97.8%!Britain’s Got Talent 2012 Final! ! ! ! 11,9m / 48.4 %X Factor Final, December 2011! ! ! ! 13,7m / 44%Royal Wedding 2011 (peak)!! ! ! ! ! 19.7 m / 70.6%
  18. 18. (the BBC says) that 1/9/90 is outmoded77% of UK internet users are active.Rise of ‘easy participation’
  19. 19. What gets people talking?
  20. 20. Keep it simple
  21. 21. (some of) the samerules apply
  22. 22. use audiences to tell stories terror twitter
  23. 23. terror twitter
  24. 24. use themedium
  25. 25. @Sebuyama and his “Social Media Experiment”.
  26. 26. Tweet 1 : “Everyone! Please retweet this!”Result : 52 retweetsConclusion: Some people will retweet you if you ask nicely, even ifthere is no contentTweet 2-10: Random bits of triviaResult : 17 retweetsConclusion :  Tweets like this can be hit or miss but are verydifficult to get retweeted
  27. 27. Tweet 11 sent at 11.a.m the next morning“I’ll stick clothespegs on my body equal to the number of timesthis is retweeted and post a picture online.”And then he took a little nap…..for 2 hoursResult: 1815 retweets!
  28. 28. It can beunpredictable
  29. 29. Over to you... How can social media improve storytelling? #circomhttp://tinyurl.com/circomsocial
  30. 30. GRATULERER MED DAGEN!

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