Wordpress + Facebook by Sean Blanda

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  • I can reach Nearly as many people on Facebook page than I can on Technically Philly 
  • in header.php The firs thing we'll want to do is let Facebook know that the owner of your fan page is the owner of your site and the owner of your application. This lets Facebook insights connect everything so you can easily measure your success.
  • Wordpress template tags
  • I can reach Nearly as many people on Facebook page than I can on Technically Philly 
  • There are tags that will pull the first and last name.
  • http://developers.facebook.com/tools/debug
  • Only put this in there once!
  • My entire comments.php file
  • Thumbnail is og:image This text is the go descriptions There's also go tags for videos and audio.
  • It may be tempting to be lazy. Don't!
  • You'll see a "claim my webpage" link
  • You'll see a "claim my webpage" link
  • On top Facebook referrals. First two bumps were the efforts we described. Third was nothing. on the bottom general traffic
  • Wordpress + Facebook by Sean Blanda

    1. 1. FB + WP = <3 Sean Blanda Technically Philly @SeanBlanda Facebook.com/blanda
    2. 2. The plan <ul><ul><li>What this is not </li></ul></ul><ul><ul><li>A story </li></ul></ul><ul><ul><li>8 things you can do today </li></ul></ul><ul><ul><li>The TWO invaluable resources </li></ul></ul>
    3. 3. What this is not <ul><ul><li>Like button </li></ul></ul><ul><ul><li>How to set up a Facebook page </li></ul></ul><ul><ul><li>Facebook is awesome / evil </li></ul></ul><ul><ul><li>Things you can Google </li></ul></ul>
    4. 6. Story Date Total likes Daily avg (est.) Amount we cared June 1 375 1-2 Not at all November 5 1,000 7-10 A whole bunch
    5. 7. What can you do? <ul><ul><li>Engage with Facebook comments (without selling your soul) </li></ul></ul><ul><ul><li>Measure with Insights </li></ul></ul><ul><ul><li>Connect to your Facebook page </li></ul></ul><ul><ul><li>Streamline sharing </li></ul></ul><ul><ul><li>Make your Facebook page count.  </li></ul></ul>
    6. 8. Step 1 - Create <ul><ul><li>Blog </li></ul></ul><ul><ul><li>Facebook profile </li></ul></ul><ul><ul><li>Facebook page </li></ul></ul><ul><ul><li>Facebook app </li></ul></ul>
    7. 9. Step 2 - Connect
    8. 10. Step 3 - Get Meta <ul><li>  </li></ul>
    9. 11. Step 3 - Get Meta OG tag Wordpress tag article:published_time <?php the_time('l, F jS, Y') ?> article:author <?php the_author(); ?> article:section <?php the_category(', ') ?> article:tag <?php the_tags(); ?> og:description <?php get_the_excerpt(); ?>
    10. 12. Step 3 - Get Meta
    11. 13. Step 3 - Get Meta <ul><li>Check yo'self </li></ul>http://developers.facebook.com/tools/debug
    12. 14. Step 3 - Get Meta <ul><li>&quot;You don't have to 'Like' a book, you can just read a book... You don't have to 'Like' a movie, you can just watch a movie... You can just eat a meal, you can hike a trail, listen to a song. You can connect to anything in any way that you want.&quot;  </li></ul>
    13. 15. Step 4 - SDK <ul><li><div id=&quot;fb-root&quot;></div> </li></ul>
    14. 16. Step 5 - Comments
    15. 17. Step 5 - Comments
    16. 18. Step 5 - Comments <ul><li>  </li></ul>
    17. 19. Step 5 - Comments <ul><li>  </li></ul>
    18. 20. Step 5 - Comments
    19. 21. Step 5 - Comments
    20. 22. Step 5 - Comments
    21. 23. Step 6 - Thumbnails
    22. 24. Step 6 - Thumbnails <ul><li>  </li></ul>
    23. 25. Step 7 -  Page
    24. 26. Step 7 -  Page
    25. 27. Step 8 - Ads Sponsored Story Straight advertisement
    26. 28. Step 8 - Ads LIKE = $1.86
    27. 29. Step 9 - Insights Facebook.com/insights
    28. 30. Step 9 - Insights
    29. 31. The results
    30. 33. The future
    31. 34. The future <ul><li>  </li></ul>
    32. 35. Two things: Facebook Developers:  http://developers.facebook.com/ Open Graph Protocol http://ogp.me/
    33. 36. <ul><li>@SeanBlanda </li></ul><ul><li>http://bit.ly/Blanda_fb  sean@technciallyphilly.com </li></ul>

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