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Huawei online media report dec 15 25

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Huawei online media report dec 15 25

  1. 1. Online Media Report Dec 15- 25 Ascend to New Heights Huawei You Rock Concert Y tu cómo dices Huawei?
  2. 2. Ascend to New Heights
  3. 3. Ascend to New Heights - Using Google Display Ad Campaign we have reached over 650,000 impressions. - We have reached 1,400 clicks with a Click To Rate of 0.21%. (Graph 1: Google adwords) - We have posted 17 comments in FB using these keywords per SEO (Search Engine Optimization): Win, Contests, Ascend to New Heights, Win Trips. (Graph 2: social media plan for Ascend to new Heights) - We have tweeted 11 comments about tips of how to get more points and continue participating. Period of analysis: 15-25 december
  4. 4. Ascend to new heights - Google Display 13 dec- 26 dec Source: Google Adwords - We have inserted several banner types in web/mobile sites according to the target. - We have a Search campaign with keywords that allow our target to find the information of Huawei. - This Graph shows numbers of: 1. Impressions: Number of times a banner is shown in a Web/mobile site 2. Clicks: Number of times that someone who saw a banner clicks on it 3. CTR: The number of link clicks divided by the number of link impressions. The number of clicks is on the rise, this is normal due to the maturation period of the campaign is reached the first 7 days Graph 1
  5. 5. Ascend to new heights - Mobile Source: Google Adwords - We have inserted several banner types in web/mobile sites according to the target. - We have a Search campaign with keywords that allow our target to find the information of Huawei. - This Graph shows numbers of: 1. Impressions: Number of times a banner is shown in a Web/mobile site 2. Clicks: Number of times that someone who saw a banner clicks on it 3. CTR: The number of link clicks divided by the number of link impressions. We started with 3 different banners, after seeing which one worked best we suspended the other 2 types. Graph 1
  6. 6. Ascend to new heights Examples: Banners in websites
  7. 7. Social Media Communication (Graph 2: social media plan for Ascend to new Heights) (Graph 2: social media plan for Ascend to new Heights) Date Event: Condesa Minisite: Ascent to new Heghts COntest url link www.ascendtonewheights.com 15/12/2012 fb/tw Conoce el Globo de Huawei en Plaza condesa y mándanos una foto TIP para ascender a nuevas alturas. Invitar a tus amigos de facebook y así seguir subiendo; mientras más amigos invites, más posibilidades tienes de GANAR 16/12/2012 fb/tw Recuerda que nuestro concurso de ascender a nuevas alturas termina el día 31 de diciembre. ¡¡¡Participa!!! es muy fácil ganar 17/12/2012 fb/tw Tómate una foto con el Globo de Huawei y descubre las sorpresas que tenemos para ti. TIP.Tomate una foto con tu Huawei y esto te ayudar a ascender a nuevas alturas 18/12/2012 fb/tw TIP. Si ya tienes un Huawei puedes ganarte un viaje a Dubai solo introduce el código de producto. 19/12/2012 fb/tw ¿Ya pasaste por Plaza Condesa? Algo sorprendente esta ubicado allí, cuéntanos que te parece. Queremos saber tu opinión. TIP Comparte tu deseo para esta Navidad-y asciende a nuevas alturas 20/12/2012 fb/tw SIGUE ascendiendo a nuevas alturas y GANA premios 21/12/2012 fb/tw Algo esta pasando en Plaza Condesa Busca en las alturas, ¿Qué será? SIGUE participando en Asciende a Nuevas Alturas y puedes ganarte un smartphone Huawei 22/12/2012 fb/tw Si participaste en la primer etapa de Asciende a Nuevas Alturas, puedes ganarte un viaje a Dubai 23/12/2012 fb/tw Encuentra el globo de Huawei en las alturas ¿A ti te gustaría GANAR un viaje a DUBAI??? 24/12/2012 fb/tw TIP para ascender a nuevas alturas. Invitar a tus amigos de facebook y así seguir subiendo, mientras mas amigos invites mas posibilidades tienes de GANAR 25/12/2012 fb/tw ¿Ya tomaste la foto del globo de Huawei? ¿Sabes donde esta? Recuerda que nuestro concurso de ascender a nuevas alturas termina el día 31 de diciembre. ¡¡¡Participa!!! es muy fácil ganar
  8. 8. Social Media Communication
  9. 9. Huawei You Rock Concert
  10. 10. You Rock ConcertPeriod of analysis: 15-19 December - Through a Trivia and Meet and Greet we gave away concert tickets in social media (FB and Twitter) - Over 200 people participated in the trivias, we gave away 80 tickets, 69 via FB and 11 via Twitter. - We began doing Community Management on Dec 15th with only 211 fans, on Dec 19th after the concert we reached 1,000 fans. - We began with 152 Twitter followers, after the concert we had reached 500 followers. - After the concert we created a photo album in our Facebook page. - Social Media Communication arround the Concert (graph 3) - We posted 12 comments in Facebook to support our trivia activities and in twitter we posted 20 comments to cover trivias and the Concert.
  11. 11. You Rock Concert - Activities on FB We have asked a question every day from 15 to 19 December about Huawei products and services. These charts show the scope and virality we have reached with our campaigns. Number of people who have created a storyline from our publication: Like, comment, tag in a photo. 14-19 dec The total number of people who saw the publication of the page in the storyline of a friend 343 737 3,874 4,462 68,417 247,723 259,360 fans & no fans 19 dic 19 dic Source: Facebook
  12. 12. You Rock Concert - Stats 15 115 234 326 131 This chart shows the increase of "likes" during the pre-concert activities 19 dic Source: Facebook
  13. 13. You Rock Concert - Stats This chart shows that most of our fans are mostly men 18 to 34 years living in Mexico City Source: Facebook
  14. 14. You Rock Concert - Activities on FB
  15. 15. You Rock Concert - Activities on FB
  16. 16. You Rock Concert - Activities on Twitter
  17. 17. You Rock Concert - Meet and Greet Another dynamic that worked very well was the Meet and Greet with the group: •Fans were invited to give an explanation of why would you like to meet the group. •The top 3 fans that invited other friends to like pour page were given a double ticket. •The contest was closed in less than 5 minutes. •People were on the lookout for the contests.
  18. 18. You Rock Concert - Activities on Twitter
  19. 19. You Rock Concert - in the Concert -We covered the event on Twitter, people were invited to be "our best reporter" and have a chance to earn a MediaPad. -Upload photos, comments about the concert, tag your friends all with the hashtag # HuaweiNortec -They took pictures of the audience, there's an album in Facebook profile with the best pictures from the concert. -That night we reached 1,000 fans on Facebook and 500 followers on Twitter.
  20. 20. Social Media Communication (Graph 3: social media plan (You Rock Concert) Facebook Posts You Rock Concert Fecha Activities on FB Before the Concert 15/12/2012 Huawei te invita al concierto de Nortec este 19 de Diciembre en el Voilá Antara espera nuestra trivia para ganar boletos ¿Qué tanto conoces Huawei? Estudia lo que hacemos y quiénes somos y podrás ganar boletos para el concierto privado que tendremos este 19 de diciembre en el Voilá Antara 16/12/2012 Espera la primer pregunta de la trivia hoy a las 4pm, los primeros 5 en responder correctamente se llevarán 5 pases dobles para el concierto Pregunta: Nombra tres modelos de smartphones de Huawei 17/12/2012 Nombramos a los ganadores de los 5 pases Dobles. Espera la Segunda pregunta de la trivia para ganar 5 pases dobles. Pregunta: ¿Quién fue el fundador de Huawei y en qué año? 18/12/2012 Nombramos a los ganadores de los 5 pases Dobles. Espera la tercer pregunta de la trivia para ganar 5 pases dobles. ¿Cuál es el significado de Huawei? Te gustaría entrar a camerinos y tomarte una foto con Nortec 19/12/2012 Ganadores del Meet and greet During the concert ¡Que ambiente en el concierto de Nortec organizado por Huawei! ¡Sube tus fotos y conviertete en el mejor reportero de la noche! After the Concert 20/12/2012 ¿Te gustaría tener una camiseta autografeada por Nortec?
  21. 21. You Rock Concert - During the concert
  22. 22. You Rock Concert - During the concert
  23. 23. You Rock Concert - During the concert
  24. 24. ¿How to Pronounce Huawei?
  25. 25. ¿Y tú Cómo dices Huawei? -On December 19th we posted the ¿Cómo dices Huawei? Video with Facundo -We have a dedicated tab inside the Huawei´s Facebook profile -By Dec 25th we have reached over 25,000 views: 1.Huawei´s Youtube channel 6,190 views 2.Facundo´s TV YouTube channel 19,583 views -With our Youtube ads campaign we have reached 11,543 impressions. -Youtube Ads campaig (Graph 3)
  26. 26. FB and twitter - Huawei´s Channel
  27. 27. FB and Youtube - Facundo´s Channel
  28. 28. ¿Y tú cómo dices Huawei? - In FB and Twitter communication has been with posts to generate traffic to our YouTube channel.
  29. 29. ¿Y tú cómo dices Huawei? - Ads in Youtube Youtube-Banners Youtube in Stream - We have Youtube Banners shown in the right like “recommended Videos” - Youtube in Stream- Are the videos that are shown before another video. - We have served 11,543 impressions in Youtube, with 41% of visits at Huawei´s Youtube Channel that converted in 6,190 views.
  30. 30. Online Media Report General Numbers Facebook
  31. 31. Facebook Numbers - Likes 15 dic 25 dic 329 19 dic 85
  32. 32. Facebook Numbers - Visits 15 dic 25 dic 992 This line shows the number of times that a fan watched our Facebook Fan page during the day, could be 1, 2 or 3 times per person. This line shows the number of people that visited the fanpage every day. 417 135 177
  33. 33. Facebook Numbers - Viral and Organic Scope This line shows the viral power when someone clicks “like” and this is shown in the timeline, or when he/she writes a comment, or tags a picture. This line shows the scope in the timeline it has to be with the fans 15 dic 25 dic 262,183 213,474

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