The State Of Blogging


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The State Of Blogging

  1. 1. The State of Blogging And How It Will Help You Make the Most of Your Summer Vacation By Blake S. Rutherford Director of Public Commnications Stone Ward
  2. 2. The State of Blogging <ul><li>94.1 million US blog readers </li></ul><ul><li>22.6 million US bloggers </li></ul><ul><li>Technorati State of the Blogosphere 2008 </li></ul>
  3. 3. The State of Blogging <ul><li>Blogs: 77.7 million unique visitors in the US </li></ul><ul><li>Facebook: 41.0 million | MySpace 75.1 million </li></ul><ul><li>Total internet audience 188.9 million </li></ul><ul><li>In March 2009, the average Internet user spent 75 + hours online </li></ul>
  4. 4. The State of Blogging <ul><li>40% of the time people spend online is on pages created by users </li></ul><ul><ul><li>Blogs, social networks, etc. </li></ul></ul>
  5. 5. The State of Blogging <ul><li>What is the blogosphere? </li></ul><ul><ul><li>Collective community of all blogs </li></ul></ul><ul><li>What’s ahead? </li></ul><ul><ul><li>As the Blogosphere grows in size and influence, the lines between what is a blog and what is a mainstream media site become less clear. </li></ul></ul><ul><ul><li>Larger blogs are taking on more characteristics of mainstream sites and mainstream sites are incorporating styles and formats from the Blogosphere. </li></ul></ul><ul><ul><li>95% of the top 100 US newspapers have reporter blogs </li></ul></ul>
  6. 6. The State of Blogging <ul><li>Time spent on blogs and social networks is growing three times faster than the overall Internet rate. </li></ul><ul><li>Nielsen Online, March 2009, </li></ul>
  7. 7. The State of Blogging <ul><li>What impact is the Blogosphere having on us? </li></ul><ul><ul><li>Four in five bloggers post brand or product reviews, with 37% posting them frequently. 90% of bloggers say they post about the brands, music, movies and books that they love (or hate). </li></ul></ul><ul><ul><li>Company information or gossip and everyday retail experiences are fodder for the majority of bloggers. </li></ul></ul><ul><ul><li>Companies are already reaching out to bloggers. One-third of bloggers have been approached to be brand advocates. </li></ul></ul>
  8. 8. Who Are These Bloggers? <ul><li>57% - Male, 43% - Female </li></ul><ul><li>42% - Ages 18-34, 58% - Age 35+ </li></ul><ul><li>26% are single </li></ul><ul><li>56% are employed </li></ul><ul><li>Avg. blogging tenure: 35 months </li></ul><ul><li>Median annual investment: $80.00 </li></ul><ul><li>Media annual revenue: $200.00 </li></ul><ul><li>52% of blogs have advertising </li></ul><ul><li>Average monthly unique visitors: 18,000 </li></ul>
  9. 9. Why Blog? <ul><li>A 21 st century way to share experiences </li></ul><ul><li>The information can be shared easily and effectively </li></ul><ul><li>It’s inexpensive </li></ul><ul><li>It’s fun </li></ul><ul><li>With an Internet connection you can blog from anywhere, even on your mobile device. </li></ul><ul><li>It’s a way to self-publish without filters </li></ul>
  10. 10. Where Do I Begin? <ul><li>Idea </li></ul><ul><ul><li>What’s my blog going to be about? </li></ul></ul><ul><li>Commitment </li></ul><ul><ul><li>Users look for updates. A stagnant blog will die in the Blogosphere. </li></ul></ul><ul><li>Platform </li></ul><ul><ul><li>Wordpress, Blogger, Typepad </li></ul></ul>
  11. 11. Blake’s Think Tank <ul><li> </li></ul>
  12. 12. It’s About More Than Blogging