Free as a business model.

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This is a presentation I did at TribeCamp on using Free as a business model. Chris Anderson's book was a reference, among other resources.

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Free as a business model.

  1. 1. Free. Making something out of nothing.
  2. 2. Free Lunch. <ul><li>“ In many cases the free lunch is really a free lunch.” </li></ul>
  3. 3. Types of free. <ul><li>Free as a gimmick. </li></ul><ul><li>Free as a reality. </li></ul>
  4. 4. Supply and demand. <ul><li>“ Every industry that becomes digital, will eventually become free.” </li></ul><ul><li>- Chris Anderson </li></ul>
  5. 5. The cost of digital business. <ul><li>Bandwidth </li></ul><ul><li>Storage </li></ul><ul><li>Processing </li></ul>
  6. 6. The cost of a penny. <ul><li>Experiment 1: 40-40-20 </li></ul><ul><li>Experiment 2: 90-10 </li></ul>
  7. 7. Free in digital business. <ul><li>Freemium </li></ul><ul><li>Ad supported </li></ul><ul><li>User supported </li></ul>
  8. 8. Case study.
  9. 9. Case study.
  10. 10. Case study.
  11. 11. References <ul><li>Free: The Future of a Radical Price - Chris Anderson </li></ul><ul><li>Wikipedia </li></ul><ul><li>The Wall Street Journal </li></ul><ul><li>Mashable </li></ul><ul><li>Wired </li></ul><ul><li>Last 100 </li></ul>

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