PRINCIPLES OF DESIGN        BALANCE  DIRECTIONAL FORCES EMPHASIS/FOCAL POINT &     SUBORDINATION       CONTRAST  PROPORTIO...
BALANCE               DESIGN PRINCIPLE OF                     BALANCEthe play of the Art Elements that creates a sense of ...
EXAMPLES OF BALANCE            Discuss the BALANCE displayed in these art works.Taj Mahal, Agra, India 1632-1648          ...
EXAMPLES OF BALANCE              IN ANCIENT ARTDiscuss the BALANCE used in these 2 artworks. The Transfiguration, St. Cath...
PRINCIPLES OF DESIGN         BALANCE   DIRECTIONAL FORCES  EMPHASIS/FOCAL POINT &      SUBORDINATION        CONTRAST   PRO...
Discuss the directional forces in       these 2 religious structures.                                   Chartres Cathedral...
EXAMPLES OF THE USE OF             DIRECTIONAL FORCES                      IN ANCIENT ARTLaocoon, Roman, 1CE              ...
PRINCIPLES OF DESIGN         BALANCE   DIRECTIONAL FORCES        CONTRAST  EMPHASIS/FOCAL POINT &      SUBORDINATION   PRO...
The Design Principle of                CONTRASTContrast is the juxtaposition of strongly dissimilar             elements. ...
The Design Principle of                 CONTRASTDiscuss the CONTRASTS within and between these 2 artworks.                ...
PRINCIPLES OF DESIGN         BALANCE   DIRECTIONAL FORCES        CONTRAST  EMPHASIS/FOCAL POINT &      SUBORDINATION   PRO...
THE DESIGN PRINCIPLE OF                            EMPHASIS, or    FOCAL POINT & SUBORDINATIONThis Principle helps you ans...
In each artwork below there is an emphasis on ONE of the figures.  How is our attention directed to him? What elements are...
EXAMPLES OF THE PRINCIPLE OFFOCAL POINT & SUBORDINATION            Ste.-Foy Church, Fr.           Bayeux Tapestry, detail ...
PRINCIPLES OF DESIGN              BALANCE        DIRECTIONAL FORCES             CONTRAST.-     EMPHASIS/FOCAL POINT &     ...
THE DESIGN PRINCIPLE OF     PROPORTION & SCALE• Proportion has to do  with size relationships  between parts of the  whole...
PROPORTION•Proportion has to dowith size relationships     Here Nebamun is shown much larger thanbetween parts to the     ...
PROPORTION                                    continued• Many artists use the correct  proportions to depict realistic  wo...
PROPORTIONS•Consider the bodily proportionsof the children in these artworks.What aspect of the body makesa figure look mo...
• Scale is size in relation to  something else: what is  surrounding it, its  context.•   Scale refers to the size    rela...
PRINCIPLES OF DESIGN         BALANCE   DIRECTIONAL FORCES        CONTRAST  EMPHASIS/FOCAL POINT &      SUBORDINATION   PRO...
THE DESIGN PRINCIPLE OF     RHYTHM & MOVEMENT• Rhythm is usually  created by repetition  of one or more of the  Art Elemen...
Another beautiful example of visual            rhythm.      What Art elements are creating rhythm here?              Great...
WHERE DO YOU SEE RHYTHM AND A SENSE OF MOVEMENT IN                     THIS ARTWORK?    Temple of Quetzalcoatl, Teotihuaca...
PRINCIPLES OF DESIGN         BALANCE   DIRECTIONAL FORCES        CONTRAST  EMPHASIS/FOCAL POINT &      SUBORDINATION   PRO...
THE DESIGN PRINCIPLE OF          UNITY AND VARIETY• Unity is the sense of oneness, the  coherent whole of a work.• Variety...
Do you sense UNITY in these photos?     Which has more VARIETY?       Great Mosque, Cordoba, Spain,c.787                  ...
What creates VARIETY in this cathedral?            How is the whole UNIFIED?                     St. Basil’s Cathedral, Mo...
REVIEW:    PRINCIPLES OF DESIGN              BALANCE        DIRECTIONAL FORCES             CONTRASTEMPHASIS/FOCAL POINT & ...
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4.design principles

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For Art 103, power point about Design Principles

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4.design principles

  1. 1. PRINCIPLES OF DESIGN BALANCE DIRECTIONAL FORCES EMPHASIS/FOCAL POINT & SUBORDINATION CONTRAST PROPORTION & SCALE RHYTHM & MOVEMENT UNITY / VARIETY 1
  2. 2. BALANCE DESIGN PRINCIPLE OF BALANCEthe play of the Art Elements that creates a sense of stability within the artwork. It is the achievement of equilibrium, a condition in which active influences are held in check by opposing forces.Kinds of Visual Balance:Symmetry: (Formal Balance) Dividing the art, usually vertically, and having the same thing on both sides. Radial Balance is also symmetrical. Here the design is centered with its Elements radiating outward.Asymmetry: (Informal Balance) The balance of various elements around a felt or implied center of gravity. 2
  3. 3. EXAMPLES OF BALANCE Discuss the BALANCE displayed in these art works.Taj Mahal, Agra, India 1632-1648 QuickTimeª and a decompressor are needed to see this picture. QuickTimeª and a decompressor are needed to see this picture. QuickTimeª and a decompressor are needed to see this picture. 3
  4. 4. EXAMPLES OF BALANCE IN ANCIENT ARTDiscuss the BALANCE used in these 2 artworks. The Transfiguration, St. Catherine, Egypt, c. Hercules Strangling the Serpents, Pompeii, CE 63-79 560 4
  5. 5. PRINCIPLES OF DESIGN BALANCE DIRECTIONAL FORCES EMPHASIS/FOCAL POINT & SUBORDINATION CONTRAST PROPORTION & SCALE RHYTHM & MOVEMENT UNITY / VARIETY 5
  6. 6. Discuss the directional forces in these 2 religious structures. Chartres Cathedral, France, c. 1170 CEStupa, Sanchi, India, 3rd c. BCE 6
  7. 7. EXAMPLES OF THE USE OF DIRECTIONAL FORCES IN ANCIENT ARTLaocoon, Roman, 1CE Hercules, Pompeii, 63-79 CE 7
  8. 8. PRINCIPLES OF DESIGN BALANCE DIRECTIONAL FORCES CONTRAST EMPHASIS/FOCAL POINT & SUBORDINATION PROPORTION & SCALE RHYTHM & MOVEMENT UNITY / VARIETY 8
  9. 9. The Design Principle of CONTRASTContrast is the juxtaposition of strongly dissimilar elements. (i.e. dark/light)This design relies on the CONTRAST of what Art Element, in particular, in its design? 9
  10. 10. The Design Principle of CONTRASTDiscuss the CONTRASTS within and between these 2 artworks. • Augustus of Prima Porta, Rome, marble, 1 CE • Court of Justinian, Ravenna, It, mosaic, c. 547 10
  11. 11. PRINCIPLES OF DESIGN BALANCE DIRECTIONAL FORCES CONTRAST EMPHASIS/FOCAL POINT & SUBORDINATION PROPORTION & SCALE RHYTHM & MOVEMENT UNITY / VARIETY 11
  12. 12. THE DESIGN PRINCIPLE OF EMPHASIS, or FOCAL POINT & SUBORDINATIONThis Principle helps you answer the question:• How does the artist bring the viewers attention to the most important area of the composition (its center of interest) ?• What and where is the FOCAL POINT?• This may be accomplished by various means: – something in the work actually pointing to the focal point – the focal area being much lighter or darker than the rest of the work 12
  13. 13. In each artwork below there is an emphasis on ONE of the figures. How is our attention directed to him? What elements are used? What is subordinated? 13
  14. 14. EXAMPLES OF THE PRINCIPLE OFFOCAL POINT & SUBORDINATION Ste.-Foy Church, Fr. Bayeux Tapestry, detail 14
  15. 15. PRINCIPLES OF DESIGN BALANCE DIRECTIONAL FORCES CONTRAST.- EMPHASIS/FOCAL POINT & SUBORDINATION PROPORTION & SCALE RHYTHM & MOVEMENT UNITY / VARIETY 15
  16. 16. THE DESIGN PRINCIPLE OF PROPORTION & SCALE• Proportion has to do with size relationships between parts of the whole.• Scale is size in relation to a "normal" concept, to what is surrounding it, its context. 16
  17. 17. PROPORTION•Proportion has to dowith size relationships Here Nebamun is shown much larger thanbetween parts to the his wife and daughter. This is “hierarchical” proportion and signifies his importance.whole.•Does the largest figure(Nebamun) seem fairly“well-proportioned” incomparison to a normalhuman being?•Consider the size of hisarms & legs as theyrelate to his wholebody. 17
  18. 18. PROPORTION continued• Many artists use the correct proportions to depict realistic works, while other artists exaggerate and distort to express moods and experiences.• Nefertiti, Egypt, 1300s BCE• Sumerian Statuettes,2600 BCE 18
  19. 19. PROPORTIONS•Consider the bodily proportionsof the children in these artworks.What aspect of the body makesa figure look more like a youngchild? 19
  20. 20. • Scale is size in relation to something else: what is surrounding it, its context.• Scale refers to the size relationship between an object and a standard reference, such as the human body.• The scale of an object can range from minute to monumental,… or scale of an object within a design can be correct or exaggerated depending on the intention of the artist.• Why is St.Louis bigger than the person kneeling below him? What role do you think the worshiper plays in this artwork? 20
  21. 21. PRINCIPLES OF DESIGN BALANCE DIRECTIONAL FORCES CONTRAST EMPHASIS/FOCAL POINT & SUBORDINATION PROPORTION & SCALE RHYTHM & MOVEMENT UNITY / VARIETY 21
  22. 22. THE DESIGN PRINCIPLE OF RHYTHM & MOVEMENT• Rhythm is usually created by repetition of one or more of the Art Elements.• Visual movement is implied through emphasizing direction. . 22
  23. 23. Another beautiful example of visual rhythm. What Art elements are creating rhythm here? Great Mosque, Cordoba, Spain,c.787 23
  24. 24. WHERE DO YOU SEE RHYTHM AND A SENSE OF MOVEMENT IN THIS ARTWORK? Temple of Quetzalcoatl, Teotihuacan, Mexico, c. 300 CE 24
  25. 25. PRINCIPLES OF DESIGN BALANCE DIRECTIONAL FORCES CONTRAST EMPHASIS/FOCAL POINT & SUBORDINATION PROPORTION & SCALE RHYTHM & MOVEMENT UNITY / VARIETY 25
  26. 26. THE DESIGN PRINCIPLE OF UNITY AND VARIETY• Unity is the sense of oneness, the coherent whole of a work.• Variety refers to differences within the whole which provide interest. Unity and variety form a spectrum between blandness and disorder. Too much sameness or repetition can lead to a boring artwork, too much variety may appear disordered or chaotic. 26
  27. 27. Do you sense UNITY in these photos? Which has more VARIETY? Great Mosque, Cordoba, Spain,c.787 27
  28. 28. What creates VARIETY in this cathedral? How is the whole UNIFIED? St. Basil’s Cathedral, Moscow, 1555 28
  29. 29. REVIEW: PRINCIPLES OF DESIGN BALANCE DIRECTIONAL FORCES CONTRASTEMPHASIS/FOCAL POINT & SUBORDINATION PROPORTION & SCALE RHYTHM & MOVEMENT UNITY / VARIETY 29

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