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7 Tips to a betterSocial Media Footprint      Starting Today       © Prepare1, All Rights Reserved
The newnormal © Prepare1, All Rights Reserved
3 Billion +   © Prepare1, All Rights Reserved
© Prepare1, All Rights Reserved
Years to Reach 50 millions Users:•   Radio . . . . . . . . . . . . . . . . . . . 38•   Television. . . . . . . . . . . . ....
CONTENT  © Prepare1, All Rights Reserved
“The more Similar we areThe more Invisible webecome.”- Anonymous         Copyright Prepare1: All Rights Reserved
AdoptersEarlyMidLate     © Prepare1, All Rights Reserved
You have first mover advantage.That advantage is showing up in        search results!
© Prepare1, All Rights Reserved
• A significant change took place in April of 2011 in the world of  Google, Bing and Yahoo search.• For the first time the...
Accelerate your CareerIn todays economy there are twocompetitive advantages that you musthave.1. A positive online presenc...
5 Generations• The Silent Generation born 1925-1945.• The Baby Boom Generation born 1946 – 1964.• The Generation X born 19...
Blogging – 1994LinkedIn – May 2003Facebook – February 2004YouTube – February 2005Twitter – March 2006Pinterest – Mar...
Your Goals and ObjectivesBuild TrustBuild CredibilityBuild Relationships           © Prepare1, All Rights Reserved
SMN© Prepare1, All Rights Reserved
Googled  © Prepare1, All Rights Reserved
If they can’t find youon the Internet,Houston…we’ve gota problem.       © Prepare1, All Rights Reserved
1. EXPANDSocial Media Platforms.The more platforms, the broader your reach.            © Prepare1, All Rights Reserved
Not Another Social Networking Site…               © Prepare1 2012 All rights reserved.
Google+FacebookTwitterLinkedinYoutubeBlogPinterest?           © Prepare1, All Rights Reserved
Keywords  © Prepare1, All Rights Reserved
2. Think keywords…whatwords best describe…youYour BusinessDon’t know, ask          © Prepare1, All Rights Reserved
© Prepare1, All Rights Reserved
3.     © Prepare1, All Rights Reserved
© Prepare1, All Rights ReservedGoogle replacesthe phone book
digitalilliteracy  © Prepare1, All Rights Reserved
Hangouts© Prepare1 2012 All rights reserved.
4. Reputation management        © Prepare1, All Rights Reserved
© Prepare1, All Rights Reserved
5. Get in the game with freshcontent. blogutilize the proper keywords . and keyword phrases.           © Prepare1, All ...
FRESH CONTENT     = SEARCH RESULTSIf you are not in the game, the score will not be in your favor.           © Prepare1, ...
6. commitmentget in the game.stay in the game.Be consistent.Winners never quit.           © Prepare1, All Rights Reser...
Lifehappens © Prepare1, All Rights Reserved
7. It’s OK to fail forward. Allof us will make mistakes.The faster you make them…The faster you correct them…The faster...
What happens in Vegas        stays onYouTube, Twitter and Facebook…        © Prepare1, All Rights Reserved
Forget > “Learn” “The problem is never how to get new, innovative thoughts into yourmind, but how to get the old      ones...
“Execution                            is  strategy.”         —Fred Malek    © Prepare1, All Rights Reserved
ONE THING  Copyright Prepare1: All Rights            Reserved
Speed rules   © Prepare1, All Rights Reserved
8000 Horsepower                  © Prepare1, All Rights Reserved
retool © Prepare1, All Rights Reserved
“No man ever  became great except through many and greatmistakes.”                              —William Gladstone (from  ...
“You miss100% ofthe shots you never take.”    —Wayne Gretzky   © Prepare1, All Rights Reserved
The greatest dangerfor most of usis not that our aim istoo highand we miss it,but that it istoo lowand we reach it.Michela...
© Prepare1, All Rights Reserved
7 tips to a Better Social Media Footprint | Prepare1 | Social Media Coach
7 tips to a Better Social Media Footprint | Prepare1 | Social Media Coach
7 tips to a Better Social Media Footprint | Prepare1 | Social Media Coach
7 tips to a Better Social Media Footprint | Prepare1 | Social Media Coach
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7 tips to a Better Social Media Footprint | Prepare1 | Social Media Coach

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Presentation to Memphis Business Journal Crash Course Workshop. Two years ago the search engines, Google, Yahoo, and Bing started to index our Social Media Footprint. This indexing is taking place personally and professionally. Those that are early adopters in the Social Media Game are gaining hugh advantages over their competition.

We now become our own Social Media Content Channel. You are in control, you produce the content, however you also reap the rewards. Those with a clear strategy will win, those without one will lose.

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7 tips to a Better Social Media Footprint | Prepare1 | Social Media Coach

  1. 1. 7 Tips to a betterSocial Media Footprint Starting Today © Prepare1, All Rights Reserved
  2. 2. The newnormal © Prepare1, All Rights Reserved
  3. 3. 3 Billion + © Prepare1, All Rights Reserved
  4. 4. © Prepare1, All Rights Reserved
  5. 5. Years to Reach 50 millions Users:• Radio . . . . . . . . . . . . . . . . . . . 38• Television. . . . . . . . . . . . . . . . 13• Internet . . . . . . . . . . . . . . . . . . 4• iPod . . . . . . . . . . . . . . . . . . . . . 3 Facebook added 100 million users . . . . . . in 9 months ! Google+ added 100 million users . . . . . . in 6 months ! © Prepare1, All Rights Reserved
  6. 6. CONTENT © Prepare1, All Rights Reserved
  7. 7. “The more Similar we areThe more Invisible webecome.”- Anonymous Copyright Prepare1: All Rights Reserved
  8. 8. AdoptersEarlyMidLate © Prepare1, All Rights Reserved
  9. 9. You have first mover advantage.That advantage is showing up in search results!
  10. 10. © Prepare1, All Rights Reserved
  11. 11. • A significant change took place in April of 2011 in the world of Google, Bing and Yahoo search.• For the first time the top 3 search engines started to index you and your business based upon you participation in Social Media Platforms. Platforms such as…• LinkedIn• Facebook• Google+• Twitter• YouTube• Pinterest
  12. 12. Accelerate your CareerIn todays economy there are twocompetitive advantages that you musthave.1. A positive online presence.2. A“social” layer of your career. By social we mean real relationships, your family and friends on Facebook, Twitter, LinkedIn, etc. © Prepare1, All Rights Reserved
  13. 13. 5 Generations• The Silent Generation born 1925-1945.• The Baby Boom Generation born 1946 – 1964.• The Generation X born 1965-1982.• Generation Y also known as the Millennial Generation (or Millennials), Generation Next, Net Generation, Echo Boomers born 1983 – early 90’s.• Generation Z also known as Generation I, or Internet Generation born early 90’s. © Prepare1, All Rights Reserved
  14. 14. Blogging – 1994LinkedIn – May 2003Facebook – February 2004YouTube – February 2005Twitter – March 2006Pinterest – March 2010Google+ – July 2011 © Prepare1, All Rights Reserved
  15. 15. Your Goals and ObjectivesBuild TrustBuild CredibilityBuild Relationships © Prepare1, All Rights Reserved
  16. 16. SMN© Prepare1, All Rights Reserved
  17. 17. Googled © Prepare1, All Rights Reserved
  18. 18. If they can’t find youon the Internet,Houston…we’ve gota problem. © Prepare1, All Rights Reserved
  19. 19. 1. EXPANDSocial Media Platforms.The more platforms, the broader your reach. © Prepare1, All Rights Reserved
  20. 20. Not Another Social Networking Site… © Prepare1 2012 All rights reserved.
  21. 21. Google+FacebookTwitterLinkedinYoutubeBlogPinterest? © Prepare1, All Rights Reserved
  22. 22. Keywords © Prepare1, All Rights Reserved
  23. 23. 2. Think keywords…whatwords best describe…youYour BusinessDon’t know, ask © Prepare1, All Rights Reserved
  24. 24. © Prepare1, All Rights Reserved
  25. 25. 3. © Prepare1, All Rights Reserved
  26. 26. © Prepare1, All Rights ReservedGoogle replacesthe phone book
  27. 27. digitalilliteracy © Prepare1, All Rights Reserved
  28. 28. Hangouts© Prepare1 2012 All rights reserved.
  29. 29. 4. Reputation management © Prepare1, All Rights Reserved
  30. 30. © Prepare1, All Rights Reserved
  31. 31. 5. Get in the game with freshcontent. blogutilize the proper keywords . and keyword phrases. © Prepare1, All Rights Reserved
  32. 32. FRESH CONTENT = SEARCH RESULTSIf you are not in the game, the score will not be in your favor. © Prepare1, All Rights Reserved
  33. 33. 6. commitmentget in the game.stay in the game.Be consistent.Winners never quit. © Prepare1, All Rights Reserved
  34. 34. Lifehappens © Prepare1, All Rights Reserved
  35. 35. 7. It’s OK to fail forward. Allof us will make mistakes.The faster you make them…The faster you correct them…The faster you will SUCCEED! © Prepare1, All Rights Reserved
  36. 36. What happens in Vegas stays onYouTube, Twitter and Facebook… © Prepare1, All Rights Reserved
  37. 37. Forget > “Learn” “The problem is never how to get new, innovative thoughts into yourmind, but how to get the old ones out.” —Dee Hock © Prepare1, All Rights Reserved
  38. 38. “Execution is strategy.” —Fred Malek © Prepare1, All Rights Reserved
  39. 39. ONE THING Copyright Prepare1: All Rights Reserved
  40. 40. Speed rules © Prepare1, All Rights Reserved
  41. 41. 8000 Horsepower © Prepare1, All Rights Reserved
  42. 42. retool © Prepare1, All Rights Reserved
  43. 43. “No man ever became great except through many and greatmistakes.” —William Gladstone (from Timeless Wisdom, compiled by Gary Fenchuk) © Prepare1, All Rights Reserved
  44. 44. “You miss100% ofthe shots you never take.” —Wayne Gretzky © Prepare1, All Rights Reserved
  45. 45. The greatest dangerfor most of usis not that our aim istoo highand we miss it,but that it istoo lowand we reach it.Michelangelo © Prepare1, All Rights Reserved Copyright Prepare1: All Rights Reserved
  46. 46. © Prepare1, All Rights Reserved

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