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eff-yeah!
Content Marketing
Blair Brady
Partner & VP
WITH/Sims
#effyeahcontentmktg
@blairbradyatl
what is content
marketing?
what is content
marketing?
any marketing format that involves
the creation and sharing of media
and publishing content in ...
Content
Marketer

big picture-er
storyteller
facilitator
inspirer
tastemaker
Why is it
important?
brands
control

consumers
brands

consumers
control
brands

consumers
control

brands still need to tell
their story
yesterday’s < today’s < tomorrow’s filter

we must earn people’s attention
Brands = Publishers
Over 70% of Marketers Plan to Increase
Spend on Content Marketing in 2014*
*source: curata.com
So, lets get to
work.
#effyeahcntntmktg
No.1:
content marketing ≉ content strategy

content
marketing
big stories
big pictures
magic marker people

content
strate...
No.2:
it all starts with the quality of the content

*AP study: http://www.statisticbrain.com/attention-span-statistics/
No.2:
it all starts with the quality of the content

1 understand who you’re talking to and what they like to consume

*AP...
No.2:
it all starts with the quality of the content

2 create content that fits where its going

*AP study: http://www.stat...
No.2:
it all starts with the quality of the content

3 your message must grab attention (in < 8 secs,exactly)*

*AP study:...
No.2:
it all starts with the quality of the content

4 your message has to be direct, but not a direct sell

*AP study: ht...
No.2:
it all starts with the quality of the content

5 make sure it aligns with your business goals

*AP study: http://www...
No.2:
it all starts with the quality of the content

6 make sure its timely

*AP study: http://www.statisticbrain.com/atte...
No.3:
original is not always best

control
brand
voice

authenticity

create

curate

wholly
owned

inherited
audience
inc...
good content is

a shared story.
Blair Brady
Partner & VP
WITH/Sims
#effyeahcontentmktg
@blairbradyatl
justletmeriff.tumblr.com
withsims.com
Eff Yeah! Content Marketing
Eff Yeah! Content Marketing
Eff Yeah! Content Marketing
Eff Yeah! Content Marketing
Eff Yeah! Content Marketing
Eff Yeah! Content Marketing
Eff Yeah! Content Marketing
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Eff Yeah! Content Marketing

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Presented during SoCon14 breakout session.

For any and all things content marketing, don't be shy! Call/email/tweet/text/dm me
Blair@withsims.com
@blairbradyatl
justletmeriff.tumblr.com
withsims.com

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Eff Yeah! Content Marketing

  1. 1. eff-yeah! Content Marketing Blair Brady Partner & VP WITH/Sims #effyeahcontentmktg @blairbradyatl
  2. 2. what is content marketing?
  3. 3. what is content marketing? any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers
  4. 4. Content Marketer big picture-er storyteller facilitator inspirer tastemaker
  5. 5. Why is it important?
  6. 6. brands control consumers
  7. 7. brands consumers control
  8. 8. brands consumers control brands still need to tell their story
  9. 9. yesterday’s < today’s < tomorrow’s filter we must earn people’s attention
  10. 10. Brands = Publishers
  11. 11. Over 70% of Marketers Plan to Increase Spend on Content Marketing in 2014* *source: curata.com
  12. 12. So, lets get to work. #effyeahcntntmktg
  13. 13. No.1: content marketing ≉ content strategy content marketing big stories big pictures magic marker people content strategy strategic content creation purposeful publication fine pen people *source: Content Marketing Institute
  14. 14. No.2: it all starts with the quality of the content *AP study: http://www.statisticbrain.com/attention-span-statistics/
  15. 15. No.2: it all starts with the quality of the content 1 understand who you’re talking to and what they like to consume *AP study: http://www.statisticbrain.com/attention-span-statistics/
  16. 16. No.2: it all starts with the quality of the content 2 create content that fits where its going *AP study: http://www.statisticbrain.com/attention-span-statistics/
  17. 17. No.2: it all starts with the quality of the content 3 your message must grab attention (in < 8 secs,exactly)* *AP study: http://www.statisticbrain.com/attention-span-statistics/
  18. 18. No.2: it all starts with the quality of the content 4 your message has to be direct, but not a direct sell *AP study: http://www.statisticbrain.com/attention-span-statistics/
  19. 19. No.2: it all starts with the quality of the content 5 make sure it aligns with your business goals *AP study: http://www.statisticbrain.com/attention-span-statistics/
  20. 20. No.2: it all starts with the quality of the content 6 make sure its timely *AP study: http://www.statisticbrain.com/attention-span-statistics/
  21. 21. No.3: original is not always best control brand voice authenticity create curate wholly owned inherited audience increased creativity be here
  22. 22. good content is a shared story.
  23. 23. Blair Brady Partner & VP WITH/Sims #effyeahcontentmktg @blairbradyatl justletmeriff.tumblr.com withsims.com

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