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  1. 1. Summary: ProductionThe Planet T-shirts sold by the Brown University Bookstore undergo a productionprocess that spans facilities in the United States, Honduras and Nicaragua. The printer isJones & Mitchell, but the t-shirt production company is Anvil Kintwear. The followingis a detailed summary of the production cycle of the t-shirt.The cotton plants are organically grown on farms in Western Texas. The plants areharvested in November or December depending on the growth cycle. After beingharvested the cotton is shaped into modules. The modules are loaded onto a truck andsent to James and Phyllis Shephard at the West Camp cotton gin located in Muleshoe,Texas. At the cotton gin the cotton is made into bales, packaged and shipped to aspinning facility. Some of the cotton bales are sent to Parkdale Mills, a North Carolinaspinning facility, where raw cotton is spun into the cotton yarn that’s used to make theshirts. Next the cotton yarn is shipped to textile mills around the world including theAKH textile mill located in Honduras. At the textile mill the cotton is spun into yarn,dyed, finished, packed and then shipped. The next stop for the finished fabric is at theAnnic cut & sew plant in Nicaragua. At the cut & sew plant, the plants technicians stitchtogether the fabric pieces into shirts. The t-shirts leave the cut and sew plant in boxes.Those boxes are loaded onto a truck. The truck drives them to a boat, which sails fromCentral America to the U.S. and docks in either the Miami or Port Everglades seaports inFlorida. The boxes come off of the boat, and are loaded onto another truck that takesthem to Dillon, South Carolina. In all the journey can take anywhere from 4-7 days. InDillon, the shirts are attached with a tag from Anvil Knitwear that can be used toreference their production process. From Dillon, our shirts were sent to the Jones &Mitchell distribution center in Kansas City, Missouri. At this location the shirts receivedthe “think Brown, think green” print. Upon completing the print the shirts are boxed andshipped to Providence, Rhode Island where they are on sale at the Brown UniversityBookstore.Anvil Knitwear and the EnvironmentAnvil’s Mission Statement (From Anvil’s CSR Report) – “To provide the world with acanvas of choice to celebrate self expression. To design, manufacture and sell high-quality, affordably priced active-wear and accessories on which ideas and dreams,personalities and pride, or any unique thought or message can be expressed. And tooperate our business with a deep and continued commitment to respecting the planet andall who live on it.As you can see, at the core of our company’s mission, is our commitment to being a goodenvironmental steward.Anvil keeps a close eye on the amount of carbon it emits into the atmosphere due to theeveryday manufacturing process of products. To calculate the overall carbon emissions,Anvil has enlisted Camco International to conduct an assessment. In this assessment,Anvil gains an understanding of where energy is used most during the material
  2. 2. production phase.Significant amounts of water are constantly being used because Anvil operates a textilemill as well. This is where Anvil knits and dyes its own fabrics, which necessitates theconsummation of large amounts of water. An analysis on the electricity used in order totreat and transport the water is completed because it is responsible for adding to thecarbon footprint. As of the fiscal year 2007-2008, annual emissions reached 43,016metric tons of carbon dioxide equivalent.It is because of the thorough energy accounting completed that Anvil has been able toreach its goal of reducing overall emissions by 10% by the end of 2010. Anvil continuesto challenge itself to find more ways to reduce energy usage, and to get employees moreinvolved in the entire process. Currently, Anvil is even exploring some solar poweredsolutions, heat recovery systems, which recycles heat, and biomass boilers, whichcombust biodegradable material into energy.Also, water used for growing cotton can pose several significant hardships on the outsideenvironment. The impact of fertilizers and herbicides being released into theenvironment and ultimately into the water table from conventional cotton farming havelead to Anvil’s commitment to organic farming practices.Anvil partners with many suppliers, and it is critical that these organizations abide by thestrict environmental regulations that Anvil has posed upon itself. In order to ensure thatthis happens, Anvil has instituted the Environmentally Preferable Purchasing Program –which allows Anvil to favor suppliers who provide environmentally friendly options. Yetstill, Anvil faces countless situations where it is difficult to find commercially viablepartners that are willing to follow the overall values of the company. Anvil has evencreated a Vendor Handbook to help better inform some of these potential partners onwhat it will take to successfully partner with Anvil.As for waste and recycling at Anvil, there are currently three major programs to facilitatecontribution to this area at each of Anvil’s manufacturing plants. Currently, all of thecompany’s textile plants recycle 80% of its solid waste; from yarn cones to cardboardboxes. Even at the sewing facilities, Anvil employees are trained to recycle sewingneedles, cutting knives, plastic thread cones, bags, cartons etc.Although, Anvil knows that it can still continue to do more in this regard, and it hascurrently set goals to reduce the total amount of waste generated from its manufacturingplants by another 5% by the end of the year 2010.Interestingly – For all of the time and effort that Anvil puts into ensuring that its productsare environmentally friendly, 60% of the overall emissions of a Planet T-shirt areassociated with how it’s worn, washed and dried over the course of a lifetime. In the end,it is still up to the consumer to make environmentally conscious decisions.Labor
  3. 3. Anvil has facilities in four countries, employing over 4,000 people. Every worker isconsidered a main component of the company, and each plays a significant role inhelping Anvil accomplish its mission.“To operate our business with a deep and continued commitment to respecting the planetand all who live on it (Anvil CSR report).”It is critical that each employee remains close to the overarching ideologies and practicesof the company even though facilities are spread around the world far from companyheadquarters. In order to meet such challenges, Anvil ensures that all employees remaintied to the overall organizational success as it continues to invest in each individual andbeyond.The key to maintaining company sustainability well into the future involves providingemployees with proper education. Employees must understand the “big picture” benefitsof manufacturing organic, environmentally-friendly products. They must be taught thatwhat they are doing is not only about creating clothing for people, but also that they arepart of the solution of world-wide problems.Since 1995, Anvil’s Honduran cut and sew facility has been certified by WorldwideResponsible Apparel Production (WRAP), which is an independent, non-profit group thatoverlooks factories to ensure they are producing goods under ethical conditions.Also, Anvil volunteered to be a part of the Social Accountability International’sCorporate Signatory Program, which aims to support human rights for workers throughits SA8000 certification, based on the United Nation’s Universal Declaration of HumanRights.Worker WagesEC5: Range of ratios of standard entry level wage compared to local minimum wage atsignificant locations of operationIn Central America, all of Anvil’s employees are paid above the local minimum wageand it is estimated that 70% to 80% of our total Central American workforce is paid in arange of 30% to 38% above the applicable minimum wage.In the United States, Anvil’s employees are paid above the local minimum wage and it isestimated to be approximately 30% to 60% above the minimum wage.“Anvil Knitwear’s CSR Report”. Economic Market Presence. 5 Dec 2010.<>What does ethical conduct add to your costs of doingbusiness?Anvil recognizes that compliance with its Responsible Production Principles can beaffected by its own business practices. We are working to educate our sourcing,production planning, private label and manufacturing teams on improvingcommunications, understanding the process flow, and making commitments both
  4. 4. internally with Anvil-owned factories, as well as our supply chain.“Anvil Knitwear’s CSR Report”. Business Integration. 5 Dec 2010.<>What makes it worth doing to you?The world is becoming increasingly demanding and supportive of the implementation ofenvironmentally-friendly clothing services.Anvil Knitwear asks: Why is being respectful of the environment so important to us?Easy…Its the right thing to do.Its good business, so it impacts the bottom line in a great way.It gives us a competitive edge.It allows us to positively impact the world we live in.Our customers expect it. Actually, they demand it!“Anvil Knitwear CSR Report.” Company Profile. 5 Dec 2010.<>How do you decide how much of the extra cost to pass on to consumers, and how muchtoshareholders/employees?Determining such factors is not a problem for Anvil Knitwear because it has aligned itsbusiness strategies with maintaining eco-friendly apparel.In the last two years, we have worked hard to reduce our organizational carbon footprint,and to continually monitor our ecologic footprint. It started in 2007, when we formallyadopted a set of environmental principles that today guides the decisions we make, andshapes how we behave as a company, as employees, as partners to our stakeholders andas global citizens. These principles guide how we create all of our products.At about the same time, we began introducing environmentally friendly fibers into ourproduct line, from organic and recycled cotton to polyester made from recycled plasticbottles. The success of the eco-products made from these fibers has been tremendous, andour innovation and expertise in this area, coupled with our staunch commitment to afiber’s authenticity, has allowed us to meaningfully distinguish our brand. We arecommitted to continuing to add eco-fibers, and have made a commitment to introducingat least one new-eco product every year. We began working closely with Americanorganic cotton farmers and then financially supporting conventional farmers looking totransition to organic methods. We did this in part to ensure that the supply of US grownorganic cotton continues to increase, but also because the organic methods support a
  5. 5. balanced eco-system and biodiversity.“Anvil Knitwear CSR Report.” Management Approach. 9 Dec. 2010<>Sustainability trends in the apparel and retail sectors have focused on energy and climateissues, material efficiency, manufacturing practices, natural resource conservation,human resources and community development. Currently, brands, retailers and industryassociations are focused on developing product sustainability indices, through whichvendor performance can be compared and on which buying decisions will be made. Untilnow, this has proven favorable for Anvil, since our manufacturing, product andmarketing strategy centers on sustainability and distinguishes us from our competitiveset. It has helped drive growth in both our private label and distributor business, while theassociated initiatives have also offset the increased cost of goods.“Anvil Knitwear CSR Report.” Apparel Sector. 9 Dec. 2010<>