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DVD Production 2000

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Presentation titled "DVD Authoring Issues" given by Blaine Graboyes in 2000 at the DVD Production 2000 conference in Los Angeles, CA

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DVD Production 2000

  1. 2. DVD Authoring Issues <ul><li>Blaine Graboyes </li></ul><ul><li>Founder, COO & Creative Director </li></ul><ul><li>ZUMA </li></ul><ul><li>New York City, USA </li></ul>
  2. 3. DVD Authoring Issues <ul><li>Commodity vs. Collectible </li></ul><ul><li>Movie on a Disc </li></ul><ul><li>vs. </li></ul><ul><li>A New Broadband Experience </li></ul>
  3. 4. ZUMA Overview <ul><li>One of largest and most advanced interactive design and development facilities in the world </li></ul><ul><li>Clients in entertainment, advertising, museum, corporate, production, retail, education, government </li></ul><ul><li>Projects for DVD, multimedia, Web, film, video, TV, installation, HDTV, convergence, VOD & beyond </li></ul>
  4. 5. ZUMA Business Overview <ul><li>Approximate Breakdown of Business </li></ul><ul><ul><li>25% Entertainment Titles </li></ul></ul><ul><ul><li>40% Business and Presentation </li></ul></ul><ul><ul><li>25% Fine Art and Museum Exhibits </li></ul></ul><ul><ul><li>10% Services for Hire </li></ul></ul><ul><li>Focus on projects that utilize ZUMA proprietary products and services </li></ul>
  5. 6. ZUMA Studio Overview <ul><li>9000 sf facility in Manhattan </li></ul><ul><li>Project development and management </li></ul><ul><li>Extensive design and production </li></ul><ul><li>35 DVD authoring systems </li></ul><ul><li>7 professional video encoders </li></ul><ul><li>Audio mixing, mastering and surround </li></ul><ul><li>Multimedia and Web development </li></ul><ul><li>Testing and quality assurance </li></ul>
  6. 8. DVD Authoring as a Commodity <ul><li>Where is the bottom of production? </li></ul><ul><ul><li>And better yet, why go there? </li></ul></ul><ul><li>Must C&A houses be forced to compete over cost alone? </li></ul><ul><ul><li>What happened to Creative, Costs, Resources, Experience, Desire? </li></ul></ul>
  7. 9. Quick and Inexpensive Features <ul><li>BUDGET IS NOT THE LIMIT! </li></ul><ul><ul><li>Commentary Track </li></ul></ul><ul><ul><li>Bonus Footage </li></ul></ul><ul><ul><li>Trivia and Video </li></ul></ul><ul><ul><li>Trailers </li></ul></ul><ul><ul><li>Production Info and Photos </li></ul></ul><ul><ul><li>Web Connect </li></ul></ul><ul><ul><li>Multimedia </li></ul></ul>
  8. 10. Co-marketing Opens New Doors <ul><li>Music Videos </li></ul><ul><li>Fashion Shows </li></ul><ul><li>Television Programs </li></ul><ul><li>Related Content </li></ul><ul><li>Product Placement </li></ul><ul><li>Advertising and Trailers </li></ul><ul><li>Websites and Multimedia </li></ul>
  9. 12. DVD Authoring as a Collectible <ul><li>What is the top end of production? </li></ul><ul><ul><li>And better yet, why go there? </li></ul></ul><ul><li>Hollywood has opened the door </li></ul><ul><li>Anyone can take the lead from here! </li></ul><ul><ul><li>Small studios, distributors, independents, music companies, retailers, marketers </li></ul></ul>
  10. 13. Key Issues for Collectibles <ul><li>Creative and Design </li></ul><ul><li>Added Value Features </li></ul><ul><li>Quality Assurance </li></ul><ul><li>Web Connect and Marketing </li></ul>
  11. 15. Creative and Design Ideas <ul><li>Explore new artistic directions </li></ul><ul><li>Create original material </li></ul><ul><li>Integrate menus with main program </li></ul><ul><li>Show breadth and depth of program </li></ul><ul><li>Apply intelligent authoring </li></ul><ul><li>Embrace interactive </li></ul>
  12. 16. Creative and Design Issues <ul><li>Creative COSTS MONEY! </li></ul><ul><ul><li>Broadcast design averages 10K per second </li></ul></ul><ul><ul><li>That’s why the TV and movies look so good </li></ul></ul>
  13. 18. Added Value Ideas <ul><li>Commentary tracks rule! </li></ul><ul><ul><li>Consumers love ‘em, inexpensive, quick and fun </li></ul></ul><ul><li>Extend core creative of program </li></ul><ul><ul><li>Build on ideas and images in the main program </li></ul></ul><ul><li>Extend the brand </li></ul><ul><ul><li>Movies are powerful marketing platforms </li></ul></ul><ul><li>Push the limits of interactivity </li></ul><ul><ul><li>There is a lot more that DVD can do! </li></ul></ul>
  14. 19. DVD Production 2000 Added Value Sample <ul><li>Miramax Scream Trilogy DVD </li></ul><ul><ul><li>Collaborate to explore the possibilities </li></ul></ul><ul><ul><ul><li>Thanks to Laser Pacific, Trailer Designer, VM Labs, Menu Designer, Multimedia Designer </li></ul></ul></ul><ul><li>Trailer on Samsung NUON Demo Disc </li></ul>
  15. 21. DVD Production 2000 Added Value Sample <ul><li>Miramax Scream Trilogy DVD </li></ul><ul><ul><li>Collaborate to explore the possibilities </li></ul></ul><ul><ul><ul><li>Thanks to Laser Pacific, Trailer Designer, VM Labs, Menu Designer, Multimedia Designer </li></ul></ul></ul><ul><li>Trailer on Samsung NUON Demo Disc </li></ul><ul><li> Cut-your-own-scene on Trilogy DVD </li></ul>
  16. 24. Quality Assurance For DVD <ul><li>Testing takes resources! </li></ul><ul><ul><li>Time, money, people, systems, thought </li></ul></ul><ul><li>New QA tools available </li></ul><ul><ul><li>Interra Surveyor </li></ul></ul><ul><ul><li>Phillips Verifier </li></ul></ul><ul><ul><li>Snell & Wilcox Mosalina </li></ul></ul><ul><ul><li>Pixel Tools </li></ul></ul><ul><ul><li>MPEG Checker </li></ul></ul><ul><li>Third party facility, i.e. Intellikey </li></ul>
  17. 25. Quality Assurance Issues <ul><li>Authoring and testing tools are new </li></ul><ul><li>Entire chain is highly complex </li></ul><ul><ul><li>film-tape-master-encode-author-replicate </li></ul></ul><ul><li>C&A houses are in the middle dedicated to meeting street dates </li></ul><ul><ul><li>Often responsible for additional costs due to issues well outside of their control </li></ul></ul>
  18. 26. Three Rules of QA <ul><li>Allocate a budget for testing </li></ul><ul><li>Allocate time for testing </li></ul><ul><li>Collaboration is key! </li></ul>
  19. 28. Web Connect and Marketing <ul><li>WebDVD is Broadband NOW! </li></ul><ul><li>Internet brings everyone together </li></ul><ul><ul><li>Consumers, marketers, retailers </li></ul></ul><ul><li>An understanding is eminent </li></ul><ul><ul><li>Soon everyone will somehow come to terms with direct sales, brick and mortar, big distributors, e-commerce, and the next big thing in selling content </li></ul></ul>
  20. 29. The WebDVD Opportunity <ul><li>Someone is going to hit the button! </li></ul><ul><ul><li>Collaboration and experimentation </li></ul></ul><ul><li>TV and Web for real </li></ul><ul><li>Live events and shows </li></ul><ul><li>Targeted advertising </li></ul><ul><li>True one-to-one connection </li></ul>

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