Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Optimizing 
WordPress 
Brian LaFrance 
Marketing Director – AuthorityLabs 
brian.lafrance@authoritylabs.com 
Twitter - @bl...
Getting Set up Right is 
Critical
Self vs. Managed Hosting
Choosing a Server
Choosing a Theme 
• Avoid bloated themes 
• Frameworks vs. Themes
Mobile Considerations 
• Responsive design – mobile first 
• Don’t go overboard – Logical breakpoints 
• Prioritize for be...
Use WP_DEBUG
Permalinks
Change Your Timezone
Reading Settings
Comment Handling
Image Sizing
Plugins 
• More plugins = less security 
• Choose wisely 
• Plugins vs. Theme Functionality 
• Not always one size fits al...
Caching & Speed
WordPress SEO by Yoast
Managing Javascripts 
• Plugin developers are lazy 
• Use Google Hosted Libraries 
• Use wp_enqueue_script() 
• Monitor fo...
Social Integration 
• Don’t need a plugin 
• Consider mobile devices 
• Use shortcodes to add inline
Updates & Security 
• Keep everything updated regularly 
• Multiple installs? Centralize tracking 
• Use Sucuri 
• Back ev...
Launching a New Site or Design 
• Check rendering in all browsers 
• Check titles & descriptions 
• Don’t rely on WP for w...
Quick Tips 
Site searches = content ideas 
Customize your <!--more--> tags 
Learn to use hooks 
Never, ever edit core file...
Optimizing 
WordPress 
Brian LaFrance 
Marketing Director – AuthorityLabs 
brian.lafrance@authoritylabs.com 
Twitter - @bl...
Optimizing WordPress - State of Search 2014
Optimizing WordPress - State of Search 2014
Optimizing WordPress - State of Search 2014
Optimizing WordPress - State of Search 2014
Upcoming SlideShare
Loading in …5
×

Optimizing WordPress - State of Search 2014

1,609 views

Published on

WordPress is one of the most popular and reliable platforms for publishing content. If your site is running WordPress, there’s a good chance it could be improved with a few simple changes. Learn how to make your WordPress sites faster, more secure, and better for today’s search engine guidelines.

Published in: Marketing
  • Be the first to comment

Optimizing WordPress - State of Search 2014

  1. 1. Optimizing WordPress Brian LaFrance Marketing Director – AuthorityLabs brian.lafrance@authoritylabs.com Twitter - @blafrance
  2. 2. Getting Set up Right is Critical
  3. 3. Self vs. Managed Hosting
  4. 4. Choosing a Server
  5. 5. Choosing a Theme • Avoid bloated themes • Frameworks vs. Themes
  6. 6. Mobile Considerations • Responsive design – mobile first • Don’t go overboard – Logical breakpoints • Prioritize for better user experience • Minimize resources sent to devices
  7. 7. Use WP_DEBUG
  8. 8. Permalinks
  9. 9. Change Your Timezone
  10. 10. Reading Settings
  11. 11. Comment Handling
  12. 12. Image Sizing
  13. 13. Plugins • More plugins = less security • Choose wisely • Plugins vs. Theme Functionality • Not always one size fits all • Delete any plugins that are not in use
  14. 14. Caching & Speed
  15. 15. WordPress SEO by Yoast
  16. 16. Managing Javascripts • Plugin developers are lazy • Use Google Hosted Libraries • Use wp_enqueue_script() • Monitor for errors (Errorception) • Combine when possible (Segment.io)
  17. 17. Social Integration • Don’t need a plugin • Consider mobile devices • Use shortcodes to add inline
  18. 18. Updates & Security • Keep everything updated regularly • Multiple installs? Centralize tracking • Use Sucuri • Back everything up daily
  19. 19. Launching a New Site or Design • Check rendering in all browsers • Check titles & descriptions • Don’t rely on WP for www vs. non-www • Test all forms • Test redirects of old pages
  20. 20. Quick Tips Site searches = content ideas Customize your <!--more--> tags Learn to use hooks Never, ever edit core files. Don’t do it.
  21. 21. Optimizing WordPress Brian LaFrance Marketing Director – AuthorityLabs brian.lafrance@authoritylabs.com Twitter - @blafrance

×