// Digital immersion Program

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CMOs and their marketing organizations are

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// Digital immersion Program

  1. 1. // digital immersion program blackwhalegroup
  2. 2. A RECENT C|NET ARTICLE STATED:“CMOs [and their marketingorganizations are] not ready for the new world of marketing…” blackwhalegroup
  3. 3. FIVE years ago… social media or mobile interaction weren’t marketing terms.blackwhalegroup
  4. 4. What will the next FIVE years bring? Will you be ready? Or caught off guard?blackwhalegroup
  5. 5. time for learn bypreparation = understanding blackwhalegroup
  6. 6. // digital immersion program blackwhalegroup
  7. 7. // digital immersion program• A Holistic Workshop to get you and your marketing organization up to speed on digital trends, social understanding, and mobile interaction• Fully customized to your specific needs and digital maturity• Hands-on learning, with on-site brainstorming prepares for the future, while impacting the present blackwhalegroup
  8. 8. // digital immersion program On-Site On-Site Customized Customized Ongoing Ongoing Experiential Experiential Planning Planning Support Support Learning Learning blackwhalegroup
  9. 9. Customized Preparation & Planning• Key stakeholder interviews and brand understanding• Past experience; Upcoming campaigns• Competitive landscape audit• Future casting: Specific learnings and outcomes• Deliverables: – Analysis Document // Competitive Document – On-site Agenda blackwhalegroup
  10. 10. On-Site Workshop• A two-day, on-site workshop customized to your maturity level, needs assessment, and business objectives• The interactive learning, brainstorming, and strategy creates holistic digital knowledge, tactical next steps, team structure shifts, and agency engagement optimization blackwhalegroup
  11. 11. On-Site Workshop• Activities: – Interactive Learning • Platforms, Strategies, Touchpoints, etc. – Competitive & Affinity Case Studies • Business Results – Digital Integration Case Studies – Cross Platform Measurement – Past Campaign “What if” Brainstorming – Upcoming Campaign; Integrated Brainstorming blackwhalegroup
  12. 12. On-Site Workshop• Activities: (cont…) – Ideal Team Structure Alignment – Effective Agency Management – What’s Next in Digital – Tactical Next Steps (3, 6, 9, 12 month) – Key Takeaways• Deliverables: – Customized Training Documentation blackwhalegroup
  13. 13. Executive Summary• In-depth analysis of situation and on-site experience• Overview of next steps and responsibilities• Deliverables: – Printed & Digital Executive Summary blackwhalegroup
  14. 14. Ongoing Support (12 Months)• Monthly Digital Reports – State of Digital• Quarterly Meetings – Update on the State of Digital – Update on tactical next steps – Revisit measurement• Deliverables: – State of Digital Report blackwhalegroup
  15. 15. // contact blackwhalegroup www.blackwhalegroup.com Paul Miser // Chief Strategy paul.miser@blackwhalegroup.com @blackwhalegroup 646.797.2870blackwhalegroup

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