VIDARANDERSEN.COM
WHY BERLIN?
NORDIC BUSINESS EVENT - MARCH 27TH 2014
LOWER EAST LAB, BERLIN
VIDARANDERSEN.COM
HI! I’M VIDAR ANDERSEN
• NORWEGIAN LIVING IN COLOGNE, DE 

FOR LAST 9 YEARS
• 17+ YEARS PROFESSIONAL EXP...
VIDARANDERSEN.COM
SOME WHO I’VE WORKED WITH
VIDARANDERSEN.COM
SOME OF WHAT I’VE FOUNDED
Gauss
The People Magnet
OneSec
VIDARANDERSEN.COM
I’VE BEEN AROUND
VIDARANDERSEN.COM
LEAN LAUNCHPAD EDUCATORS
JUNE 2013 @ STANFORD UNIVERSITY
VIDARANDERSEN.COM
VIDARANDERSEN.COM
VIDARANDERSEN.COM
LET’S CONNECT


//BLACKTAR@GMAIL.COM
//TWITTER.COM/BLACKTAR
//FACEBOOK.COM/BLACKTAR
//LINKEDIN.COM/IN/VI...
VIDARANDERSEN.COM
WHY GERMANY?
FIRST THINGS FIRST
VIDARANDERSEN.COM
WHY GERMANY?
• EXCELLENT INFRASTRUCTURE
• EXCELLENT ECONOMIC & POLITICAL STABILITY
• EXCELLENT HIGHER ED...
VIDARANDERSEN.COMVIDARANDERSEN.COM
VIDARANDERSEN.COM
VIDARANDERSEN.COM
DEUTSCHE TELEKOM, DEUTSCHE POST DHL, LUFTHANSA,
BAYER, E.ON, METRO, FRANZ HANIEL, RWE, THYSSENKRUPP,
BER...
VIDARANDERSEN.COM
1.300 GERMAN

HIDDEN CHAMPIONS
• RELATIVELY SMALL BUT HIGHLY SUCCESSFUL
AND MOSTLY UNKNOWN COMPANIES
• N...
VIDARANDERSEN.COM
WHAT MAKES UP
A SUCCESSFUL
STARTUP CLUSTER?
A MODEL
VIDARANDERSEN.COMVIDARANDERSEN.COM
VIDARANDERSEN.COM
WHY BERLIN?
AND NOT LONDON, AMSTERDAM, PARIS OR COLOGNE?
VIDARANDERSEN.COM
“ARM, ABER SEXY”
VIDARANDERSEN.COM
http://www.flickr.com/photos/sorosh/682495857/
- BERLIN MAYOR KLAUS WO...
VIDARANDERSEN.COM
WHY BERLIN?
• LOCATION - NATURAL & TRADITIONAL BEACH HEAD FOR NORDICS
• ACCESS TO EMBASSIES AND TRADE OR...
VIDARANDERSEN.COM
WHY BERLIN?
• ENTREPRENEURIAL - 44.228 COMPANIES FOUNDED IN BERLIN 2012
• 2.500 TECH STARTUPS IN BERLIN
...
VIDARANDERSEN.COM
VIDARANDERSEN.COM
VIDARANDERSEN.COM
3 TOP UNIVERSITIES
VIDARANDERSEN.COM
VIDARANDERSEN.COM
HOW TO MAKE MONEY
IN A POOR CITY?
“BERLIN IST ARM, ABER SEXY”
VIDARANDERSEN.COM
POOR IS RELATIVE
VIDARANDERSEN.COM
http://www.flickr.com/photos/la-citta-vita/5853024104/
VIDARANDERSEN.COM
• POVERTY == RELATIVE
• POVERTY == OPPORTUNITY
• INFLUX OF YOUNG HUNGRY EDUCATED PEOPLE
• STRONG ECONOMI...
VIDARANDERSEN.COMVIDARANDERSEN.COM
VIDARANDERSEN.COM
GERMANY
VS
STARTUP
ENTREPRENEURSHIP
VIDARANDERSEN.COM
http://www.flickr.com/photos/darkismus/4179809968/
VIDARANDERSEN.COM
GERMANY VS STARTUP E15P
• RISK-AVERSE
• SALARY VS EQUITY
• FAILURE IS FAILURE VS FAILURE IS EXPERIENCE &...
VIDARANDERSEN.COM
HOWEVER:
VIDARANDERSEN.COM
BERLIN != GERMANY
VIDARANDERSEN.COM
http://www.flickr.com/photos/frattel/8313013726/
VIDARANDERSEN.COM
• “THE FUTURE IS ALREADY HERE, IT’S JUST NOT EVENLY DISTRIBUTED” -
WILLIAM GIBSON
• BERLIN != GERMANY (O...
VIDARANDERSEN.COM
SO…
IS BERLIN THE NEW
SILICON VALLEY?
VIDARANDERSEN.COM
PLZ?
VIDARANDERSEN.COM
VIDARANDERSEN.COM
NO
VIDARANDERSEN.COM
BER - THE NEW SILICON VALLEY?
• TEL-AVIV IS LEADING THE RACE FOR THAT TITLE, IF ANY
• STARTUP GENOME RAN...
VIDARANDERSEN.COM
CHANGING ENTREPRENEURIAL
CULTURE AND ACQUIRING THE
NECESSARY SKILLS & EXPERIENCE 

IS STILL VERY MUCH A ...
VIDARANDERSEN.COM
Q & A
VIDARANDERSEN.COM
VIDARANDERSEN.COM
LET’S CONNECT


//BLACKTAR@GMAIL.COM
//TWITTER.COM/BLACKTAR
//FACEBOOK.COM/BLACKTAR
//LINKEDIN.COM/IN/VI...
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(As a Nordic startup) - Why Berlin?

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Book me: booking@vidarandersen.com
My keynote held at the Nordic Business Event at Lower East Lab, Berlin March 27th 2014. Follow me on twitter for more http://twitter.com/blacktar - Send me an email vidar@blacktar.com for speaking inquiries. See CC license details for reuse.

(As a Nordic startup) - Why Berlin?

  1. 1. VIDARANDERSEN.COM WHY BERLIN? NORDIC BUSINESS EVENT - MARCH 27TH 2014 LOWER EAST LAB, BERLIN
  2. 2. VIDARANDERSEN.COM HI! I’M VIDAR ANDERSEN • NORWEGIAN LIVING IN COLOGNE, DE 
 FOR LAST 9 YEARS • 17+ YEARS PROFESSIONAL EXPERIENCE CREATING ENTERPRISE SOFTWARE FOR F500 AND GOS • STARTUP FOUNDER & ENTREPRENEUR (HITS & MISSES) • CORPORATE ENTREPRENEURSHIP CONSULTANT TO F100 CORPORATIONS WITH ANDERSENDIERICK.COM • EDUCATOR (NEXT INSTRUCTOR, UNIVERSITY LECTURER ON STARTUP ENTREPRENEURSHIP 
 & LEAN LAUNCHPAD INSTRUCTOR, EXIST COACH)
  3. 3. VIDARANDERSEN.COM SOME WHO I’VE WORKED WITH
  4. 4. VIDARANDERSEN.COM SOME OF WHAT I’VE FOUNDED Gauss The People Magnet OneSec
  5. 5. VIDARANDERSEN.COM I’VE BEEN AROUND
  6. 6. VIDARANDERSEN.COM LEAN LAUNCHPAD EDUCATORS JUNE 2013 @ STANFORD UNIVERSITY VIDARANDERSEN.COM
  7. 7. VIDARANDERSEN.COM
  8. 8. VIDARANDERSEN.COM LET’S CONNECT 
 //BLACKTAR@GMAIL.COM //TWITTER.COM/BLACKTAR //FACEBOOK.COM/BLACKTAR //LINKEDIN.COM/IN/VIDARANDERSEN //VIDARANDERSEN.COM
  9. 9. VIDARANDERSEN.COM WHY GERMANY? FIRST THINGS FIRST
  10. 10. VIDARANDERSEN.COM WHY GERMANY? • EXCELLENT INFRASTRUCTURE • EXCELLENT ECONOMIC & POLITICAL STABILITY • EXCELLENT HIGHER EDUCATION & RESEARCH UNIVERSITIES • ENTREPRENEURIAL - 5 MILLION SELF-EMPLOYED + LARGEST NUMBER OF “HIDDEN CHAMPIONS” 1.300 + 33 F100 • THE ENGINE AND THE LARGEST OF THE EUROPEAN ECONOMY & POSITIVE GROWTH • LARGEST SINGLE MARKET IN EUROPE • IN THE PHYSICAL CENTER OF EUROPE • FREE FLOW OF QUALIFIED TALENT - ESPECIALLY YOUNG & CEE DEMOGRAPHY • 33 OF GLOBAL FORTUNE 100 ARE HEADQUARTERED HERE • COMPATIBLE CULTURE & RELATED LANGUAGE • NORDICS ARE HELD IN HIGH REGARD RIGHT OFF-THE-BAT (UNFAIR ADVANTAGE)
  11. 11. VIDARANDERSEN.COMVIDARANDERSEN.COM
  12. 12. VIDARANDERSEN.COM
  13. 13. VIDARANDERSEN.COM DEUTSCHE TELEKOM, DEUTSCHE POST DHL, LUFTHANSA, BAYER, E.ON, METRO, FRANZ HANIEL, RWE, THYSSENKRUPP, BERTELSMANN, VOLKSWAGEN, DAIMLER, ALLIANZ, SIEMENS, BASF, BMW, MUNICH RE GROUP, DEUTSCHE BANK, ROBERT BOSCH, LANDESBANK BADEN-WÜRTTEMBERG, DEUTSCHE BAHN, CONTINENTAL, HERAEUS HOLDING, DZ BANK, EDEKA ZENTRALE, PHOENIX PHARMAHANDEL, COMMERZBANK, ENERGIE BADEN-WUERTTEMBERG, TUI, MARQUARD & BAHLS, FRESENIUS, KFW BANKENGRUPPE 33 GLOBAL F100
  14. 14. VIDARANDERSEN.COM 1.300 GERMAN
 HIDDEN CHAMPIONS • RELATIVELY SMALL BUT HIGHLY SUCCESSFUL AND MOSTLY UNKNOWN COMPANIES • NUMBER ONE, TWO, OR THREE IN THE GLOBAL MARKET, OR NUMBER ONE ON THE COMPANY'S CONTINENT, DETERMINED BY MARKET SHARE. • LOW LEVEL OF PUBLIC AWARENESS. • REVENUE BELOW $4 BILLION
  15. 15. VIDARANDERSEN.COM WHAT MAKES UP A SUCCESSFUL STARTUP CLUSTER? A MODEL
  16. 16. VIDARANDERSEN.COMVIDARANDERSEN.COM
  17. 17. VIDARANDERSEN.COM WHY BERLIN? AND NOT LONDON, AMSTERDAM, PARIS OR COLOGNE?
  18. 18. VIDARANDERSEN.COM “ARM, ABER SEXY” VIDARANDERSEN.COM http://www.flickr.com/photos/sorosh/682495857/ - BERLIN MAYOR KLAUS WOWEREIT
  19. 19. VIDARANDERSEN.COM WHY BERLIN? • LOCATION - NATURAL & TRADITIONAL BEACH HEAD FOR NORDICS • ACCESS TO EMBASSIES AND TRADE ORGANIZATIONS • ACCESS TO STILL RELATIVELY CHEAP OFFICE SPACE • ACCESS TO NATIONAL AND INTERNATIONAL VENTURE CAPITAL • ACCESS TO YOUNG TALENT, INTERNATIONAL QUALIFIED WORK FORCE • ACCESS TO EXCELLENT RESEARCH UNIVERSITIES & ENTITIES • ACCESS TO NATIONAL AND INTERNATIONAL CORPORATIONS & ORGS
  20. 20. VIDARANDERSEN.COM WHY BERLIN? • ENTREPRENEURIAL - 44.228 COMPANIES FOUNDED IN BERLIN 2012 • 2.500 TECH STARTUPS IN BERLIN • HIGHEST NUMBER OF NEW COMPANIES FOUNDED PER CAPITA • GROWTH RATE HIGHEST IN GERMANY - 15.3% VS 9% AVERAGE • 44% OF ALL NEW ENTREPRENEURS IN BERLIN ARE *NOT* GERMAN • POVERTY == OPPORTUNITY
  21. 21. VIDARANDERSEN.COM
  22. 22. VIDARANDERSEN.COM
  23. 23. VIDARANDERSEN.COM 3 TOP UNIVERSITIES
  24. 24. VIDARANDERSEN.COM
  25. 25. VIDARANDERSEN.COM HOW TO MAKE MONEY IN A POOR CITY? “BERLIN IST ARM, ABER SEXY”
  26. 26. VIDARANDERSEN.COM POOR IS RELATIVE VIDARANDERSEN.COM http://www.flickr.com/photos/la-citta-vita/5853024104/
  27. 27. VIDARANDERSEN.COM • POVERTY == RELATIVE • POVERTY == OPPORTUNITY • INFLUX OF YOUNG HUNGRY EDUCATED PEOPLE • STRONG ECONOMIC GROWTH • CHEAP LIVING COSTS / STRONG PURCHASING POWER • ACCESS TO HOUSING & OFFICE SPACE • ACCESS TO RISK CAPITAL • HIGH TEMPO OF NEW COMPANIES == MORE EXPERIMENTS, EXPERIENCE, EXITS • SCANDINAVIAN PURCHASE POWER == LEVERAGE • THERE HAS BEEN NO BETTER TIME IN HISTORY THAN NOW
  28. 28. VIDARANDERSEN.COMVIDARANDERSEN.COM
  29. 29. VIDARANDERSEN.COM GERMANY VS STARTUP ENTREPRENEURSHIP
  30. 30. VIDARANDERSEN.COM http://www.flickr.com/photos/darkismus/4179809968/
  31. 31. VIDARANDERSEN.COM GERMANY VS STARTUP E15P • RISK-AVERSE • SALARY VS EQUITY • FAILURE IS FAILURE VS FAILURE IS EXPERIENCE & GROWTH • BANKRUPTCY PENALIZED AND STIGMATIZED • COPYCAT-ISM (COPY PROVEN BUSINESS MODELS, DON’T FIND NEW) • ECOMMERCE / BRICK & MORTAR / SERVICE FOCUS (TANGIBLE) • SCALABLE CONSUMER TECH / SOCIAL NOT STRONG POINT (INEXPERIENCE) • INEXPERIENCED NATIONAL VENTURE CAPITAL COMPARED TO US • TOO FEW EXITS TO DATE TO ENABLE SIGNIFICANT RISK-FRIENDLY ANGELS • BUSINESS EDUCATION LAGGING, TOO THEORETICAL, NO STARTUP RELEVANCE
  32. 32. VIDARANDERSEN.COM HOWEVER:
  33. 33. VIDARANDERSEN.COM BERLIN != GERMANY VIDARANDERSEN.COM http://www.flickr.com/photos/frattel/8313013726/
  34. 34. VIDARANDERSEN.COM • “THE FUTURE IS ALREADY HERE, IT’S JUST NOT EVENLY DISTRIBUTED” - WILLIAM GIBSON • BERLIN != GERMANY (ON AVERAGE) • (GERMANY != GERMANY - BUT THAT’S A LONGER COMPLICATED STORY) • MOST STARTUPS FOUNDED PER CAPITA • MOST RISK CAPITAL AVAILABLE • MOST INTERNATIONAL YOUNG TALENT AVAILABLE • INTERNATIONAL TIER-1 VCS ALREADY IN TOWN • CHANGING CULTURE STILL VERY MUCH A WORK IN PROGRESS BUT BERLIN CLEARLY LEADING THE WAY
  35. 35. VIDARANDERSEN.COM SO… IS BERLIN THE NEW SILICON VALLEY?
  36. 36. VIDARANDERSEN.COM PLZ? VIDARANDERSEN.COM
  37. 37. VIDARANDERSEN.COM NO
  38. 38. VIDARANDERSEN.COM BER - THE NEW SILICON VALLEY? • TEL-AVIV IS LEADING THE RACE FOR THAT TITLE, IF ANY • STARTUP GENOME RANKS BERLIN #15 WORLD WIDE • IN EUROPE IT’S ABOUT CITY + CITY - NOT CITY VS CITY • IN EUROPE IT’S ABOUT CLUSTERS - NOT A SINGLE AREA • NO LOCATION IN EUROPE WILL EVER GET THE SAME AMOUNT OF SEED FUNDING THAT SILICON VALLEY RECEIVED FROM THE GOVERNMENT (GAZILLIONS) • AND LET’S FACE IT - IT’S A HIGHLY IRRELEVANT QUESTION
  39. 39. VIDARANDERSEN.COM CHANGING ENTREPRENEURIAL CULTURE AND ACQUIRING THE NECESSARY SKILLS & EXPERIENCE 
 IS STILL VERY MUCH A WORK IN PROGRESS IN EUROPE BUT BERLIN IS CLEARLY LEADING 
 THE WAY BY SCALE AND TEMPO
  40. 40. VIDARANDERSEN.COM Q & A
  41. 41. VIDARANDERSEN.COM
  42. 42. VIDARANDERSEN.COM LET’S CONNECT 
 //BLACKTAR@GMAIL.COM //TWITTER.COM/BLACKTAR //FACEBOOK.COM/BLACKTAR //LINKEDIN.COM/IN/VIDARANDERSEN //VIDARANDERSEN.COM

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