Healthy Choices Slides


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Too many babies—especially black babies—are dying in Jacksonville before their families can celebrate their first birthdays.

The statistic is called the Infant Mortality Rate (IMR), and Jacksonville’s IMR is higher than the Florida state average, which is higher than the United States national
average, which is higher than nearly all the industrialized countries in the world. And the IMR for black mothers in Jacksonville is nearly double the rate for white and Hispanic mothers.

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Healthy Choices Slides

  1. 1. Building community  assets for community  level intervention! The Social marketing campaign will  reach all segments of the Black  community, i.e. men, teens, elderly,  low, middle and upper income Blacks,  folks living in low income housing,  church members, barber shops,  beauty parlors, fraternities, sororities,  civic and social organizations and  businesses in the Black community of  Jacksonville.  We have compiled a list of business  leaders, health advocates, and  professionals to engage in forums and  as volunteer with the Black Infant  Health Community Coalition. Each volunteer will commit 2‐5 hours  per week to offer mentoring,   blogging, counseling, at events, at‐ home assistance, transportation,  and/or Emergency Dispatch Services  via our 800# Hotline!
  3. 3. KEY CONTRIBUTING FACTORS Reduce Life Course Stress - Racism & Socio-Economic Disparities Lack of Awareness Poor Access Pre-Conception Education and Quality Health Care & Self-Improvement Skills Maternal/Prenatal Treatment Healthy Diet, Nutrition & Exercise Job Placement & Skill Training, before during & after pregnancy Transportation, Incarceration Teen pregnancy & other choices Adequate Housing, Homelessness, related to high risk births Quality Education �Healthy Environments� External Factors Contaminated Land & Racism and Water Discrimination Environmental racism, disease, In the Work Place & pollution and School Poor Housing and Predatory Local Security Risk Factors from Lending Extreme Poverty A PREVALENCE OF DEATH ALL AROUND Media Discrimination � Racial or Gender Inequality
  4. 4. SOLUTIONS •Pregnant mothers need an extended family to help with key choices before, during, and after pregnancy. •Peer to Peer Support from other pregnant women •Increase access & diversity to quality health care facilities and professionals. •Reduce use of alcohol and tobacco by black mothers •Incorporate neighborhood development and consumer participation in the design and implementation of program interventions. •Stress and relaxation-related coping methods (counseling, yoga, fun activities) that reduce anxiety, anger, fear and depression which increase the risk of low birth weight or premature births. •Create a Black Infant Mortality Reduction Resource Center to serve as an "educational clearinghouse" and provide support to those interested in improving African Americans' maternal and infant health. ** End Goal ** Collective Responsibility and Healthy Choices, Identity Loop Clauses or "Social determinants of Health"
  5. 5. Educate local physicians  and mental health  practitioners on the cultural  sensitivities surrounding  black maternal care!
  6. 6. PSA .60 com
  7. 7. PSA .60 com  
  9. 9. Stress Monitor Mood Card / Ball Use this stress indicator as your business card and it will be seen time and time again! The  Mood Card is a 20 mil thick plastic card with a liquid crystal sensor built in. Press the sensor  and get a body temperature reading that ranges from cool blue to tense black. Your message  is imprinted on the bottom half of the front of the card. Printing on the blank reverse side of  the card is available at an additional charge; 
  10. 10. Importance of an �Ask� Sheet BIHCC Professional Training  Mock Sample
  11. 11. SUGGESTION - 1 out of every 5 black women giving birth in Health Zone 1 each week will be selected for a survey totaling 50 interviews from March � June to share their feelings and experiences before, during and after pregnancy. Leading topics include:  - Pre-conception health, pregnancy intention, and assisted reproduction - Prenatal care and health insurance - Maternal and infant health care - Exploration of intergenerational trends that perpetuate racism, segregation, unemployment, inadequate housing, education, urban stress, teen pregnancy and even the sense of hopelessness pervasive in many African-American neighborhoods - Maternal smoking and alcohol use during pregnancy - Breastfeeding - Infant sleep position and other SIDS risk factors - Partner abuse - Survey will be supervised by the Black Infant Health Community Council. Activities include: Annual determination of questionnaire content Management of the sampling process Data management and analysis Dissemination of results among local, state government and private sector programs Education of families and health care providers on determinants of healthy pregnancy
  12. 12. MY HEALTHY BABY PLEDGE •I will trust my OB-GYN and family of health practitioners to assist me in delivery of My Healthy Baby. •I will promptly contact the Magnolia Project or Azalia Project during pre- conception to for risk reduction and prevention of harm to of My Healthy Baby. •I will share facts and resources with my family, friends and associates to mentor them on the steps leading up to delivery of My Healthy Baby. •I will practice good health habits by taking multi-vitamins daily, maintaining proper nutrition and by exercising to secure My Healthy Baby. •I will strive to live a high quality of life by securing a stable job, enhancing my skill sets and establishing healthy relationships for My Healthy Baby. •I will reflect on my Choices before I make them, and always think positively about the outcome of My Healthy Baby. •I will read and study my Ask Sheet that offers information and provides suggestions concerning my health to ensure My Healthy Baby.