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New TLDs from a Registrar Perspective

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New TLDs from a Registrar Perspective

  1. 1. BLACKNIGHT<br />New TLDs – Registrar Perspective<br />Domain Registrar – Hosting Provider<br />
  2. 2. BLACKNIGHT<br />Michele Neylon<br />Founder / CEO Blacknight <br />Contact: http://mneylon.tel<br />@mneylon<br />http://fb.me/mneylon<br />http://b.log.ie<br />
  3. 3. BLACKNIGHT<br />Overview<br />Reality<br />Technical<br />Finance<br />Marketing<br />
  4. 4. BLACKNIGHT<br />
  5. 5. BLACKNIGHT<br />How many existing domain extensions?<br />17 gTLDs<br />250+ ccTLDs<br />How many registrars carry ALL of them?<br />Very very small number<br />
  6. 6. BLACKNIGHT<br />How many new TLDs?<br />Estimates vary from 250 > 1k+<br />Paradigm shift<br />Registries need registrars<br />Registrars don’t need registries<br />
  7. 7. BLACKNIGHT<br />Sales / Marketing<br />Sales channel(s)<br />900+ accredited registrars (approx 250 companies)<br />Existing TLDs<br />Existing ccTLDs<br />
  8. 8. BLACKNIGHT<br />
  9. 9. BLACKNIGHT<br />
  10. 10. BLACKNIGHT<br />Registrar Integration / Rampup<br />ICANN contract<br />Contract with EACH registry<br />Tech + non-tech info (replication)<br />OTE stuff (usually testing rubbish)<br />Non-editable PDFs<br />
  11. 11. BLACKNIGHT<br />
  12. 12. BLACKNIGHT<br />KISS<br />Technical stuff<br />EPP – don’t tweak it!!<br />Marketing stuff – simple = better<br />Policy – simple = saner<br />
  13. 13. BLACKNIGHT<br />
  14. 14. BLACKNIGHT<br />Financials<br />Payment methods<br />Deposits<br />Some math - €500 x 500 = ¼ million – numbers get big quick<br />Bundling? Afilias, CoCCA, Verisign do<br />
  15. 15. BLACKNIGHT<br />
  16. 16. BLACKNIGHT<br />How do you market your TLD?<br />No simple answer<br />Your TLD is not special<br />Registrars don’t need you<br />You need registrars<br />
  17. 17. BLACKNIGHT<br />
  18. 18. BLACKNIGHT<br />
  19. 19. BLACKNIGHT<br />
  20. 20. BLACKNIGHT<br />
  21. 21. BLACKNIGHT<br />
  22. 22. BLACKNIGHT<br />Questions? Complaints? Insults?<br />Photo credits: http://www.flickr.com/photos/forbairt/<br />

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