BLACKNIGHT Where is your audience? Do they read blogs? Which ones? Do they read magazines? Newspapers? Is there a community? Are you part of it? Do they use social media? What do they need? Why? What do they care about? Go to your audience – they won’t come to you
BLACKNIGHT Simple Things You Can Do Setup an email signature with links Signature on forums etc., (NB: don’t spam) Business card – with links Contribute via mailing lists, forums, social media etc
BLACKNIGHT Media Buying (online + off) Publisher needs the sale You want the advertising – you don’t need it Rate cards are works of fiction ABC figures are meaningless (mostly) Learn to say “no” If they won’t sell at your price then walk away
BLACKNIGHT Social Media - Possible Business Threats Drunk tweeting / Posting from the wrong account.. Sharing inappropriate content (local Irish politicians keep doing this!) Checking in on Foursquare / Facebook etc., from secret meetings Oversharing info Privacy controls still “not there” Solution? Education and thought ..
BLACKNIGHT Tools? Desktop – Tweetdeck, Ipad – Tweetdeck, twitter, oosfora Browser – hootsuite, BufferApp, Crowdbooster Mobile – Facebook, hootsuite, tweetdeck and hundreds more Monitoring tools – lots out there
BLACKNIGHT People To Read Problogger – lots of good stuff Seomoz – everything SEO related Seth Godin Gary Vee Jay Conrad Levinson TheNextWeb, Mashable – find out what’s going on