How New TLDs Will Affect Current Distribution Model

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Presentation to CENTR GA Brussels 2011 on how the launch of new gTLD domains will affect existing ccTLD registries

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How New TLDs Will Affect Current Distribution Model

  1. 1. BLACKNIGHT<br />How New TLDs Will Affect Current Distribution Model<br />Domain Registrar – Hosting Provider<br />
  2. 2. BLACKNIGHT<br />Michele Neylon<br />Founder / CEO Blacknight <br />Contact: http://mneylon.tel<br />@mneylon<br />http://b.log.ie<br />michele@blacknight.com<br />
  3. 3. BLACKNIGHT<br />Overview<br />Past<br />Present<br />Future<br />
  4. 4. Are You Going To Become Extinct?<br />
  5. 5. BLACKNIGHT<br />Are You Going To Become Extinct?<br />
  6. 6. BLACKNIGHT<br />
  7. 7. BLACKNIGHT<br />
  8. 8. BLACKNIGHT<br />How many new TLDs?<br />Estimates vary from 250 > 1k+<br />Paradigm shift<br />Registries will need registrars<br />Registrars won’t need registries<br />
  9. 9. BLACKNIGHT<br />How many existing domain extensions?<br />17 gTLDs<br />250+ ccTLDs<br />How many registrars carry ALL of them?<br />Very very small number<br />
  10. 10. BLACKNIGHT<br />
  11. 11. BLACKNIGHT<br />How Can You Stay Relevant?<br />What can you do?<br />What shouldn’t you do?<br />
  12. 12. BLACKNIGHT<br />
  13. 13. BLACKNIGHT<br />
  14. 14. BLACKNIGHT<br />Threats / Realities<br />Your current policies / processes<br />Your understanding of the market<br />.city / .local / .language / .concept<br />Barriers - >> market move<br />How many domains do I need for my business?<br />
  15. 15. BLACKNIGHT<br />
  16. 16. BLACKNIGHT<br />KISS<br />Technical stuff<br />EPP – don’t tweak it!!<br />Marketing stuff – simple = better<br />Policy – simple = saner<br />
  17. 17. BLACKNIGHT<br />
  18. 18. BLACKNIGHT<br />Business not personal<br />
  19. 19. BLACKNIGHT<br />
  20. 20. BLACKNIGHT<br />How do you market your ccTLD?<br />How do you retain shelf space?<br />No simple answer<br />Your ccTLDis not the only show in town<br />
  21. 21. BLACKNIGHT<br />
  22. 22. BLACKNIGHT<br />
  23. 23. BLACKNIGHT<br />
  24. 24. BLACKNIGHT<br />
  25. 25. BLACKNIGHT<br />
  26. 26. BLACKNIGHT<br />Questions? Complaints? Insults?<br />Photo credits: <br />http://www.flickr.com/photos/forbairt/<br />http://flickr.com/photos/mneylon<br />Wikipedia<br />

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