History of jeans


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History of jeans

  1. 1. d   n  m   o   k   2 e   i   b   o  DENIMIST  2011   DNMSTDENIMDESINGFASHIONARTLIFE  
  2. 2. DB DENIM B O O K DENIMIST T U R K E Y  Since   decades   Denimist   has   developed   know-­‐how   in   denim   finishing   prior   to  garment   manufacturing   and   also   in   jeans   washing.   Our   customers   derive  benefit   from   this   experience.For   the   fabric   production   we   offer   finishing  chemicals   which   provide   the   demanded   fabric   properties   such   as   good  sewability,   stiffness,elasticity   and   handle.   The   other   field   of   our   activity   is   the  recommendation   of   laundring   Procedures   for   ready-­‐made   clothing   such   as  trousers,  jackets  or  skirts,  shirts.  In   doing   so   we   have   learned   that   many   errors   may   occur   in   this   complicated  production   process.  The   laundry,   the   last   step   in   the   sequence   of     producers,   is  faced   to   difficulties   which   are   caused   by   previous   inaccuracies.   Therefore,   a  good   cooperation   among   the   steps   of   jeans   manufacturing   is   required   to   avoid  problems.  Fabric  producer,  garment  manufacturer  and  laundries  have  to  work  together   to   obtain   the   desired   end   result.   By   means   of   our   contacts   on   both  sides  of  the  production  process  we  are  able  to  make  our  contribution.  The   technical   stuff   of   Denimist     is   always   ready   to   help   our   customers   with  eventual   problems   and   to   modify   production   procedures   according   to   the  respective   requirements.  Through   our   numerous   contacts   which   we   have   got  with  denim  producers,  garment  manufacturers  and  laundries  during  the  years  we  support  the  team  work  among  all  sections  of  the  jeans  chain  and  make  our  know-­‐how    available  to  all  of  the  parties  concerned    
  3. 3. DBDENIM B O O K THE  19  TH  CENTURY  :  THE  CALIFORNIA  GOLD  RUSH  1848  :    Gold  was  found  in  California  and  the  famous  Gold  Rush  began.    The  gold  miners  wanted  clothes  that  were  strong  and  did  not  tear  easily.        1853  :    A  man  named  Leob  Strauss  left  his  home  in  New  York  and  moved  to  San  Francisco,   where   he   started   a   wholesale   business,   supplying   clothes.     Strauss  later   changed   his   name   from   Leob   to   Levi.     A   big   problem   with   the   miners  clothes  were  the  pockets,  which  easily  tore  away  from  the  jeans.    A  man  called  Jacob   Davis   had   the   idea   of   using   metal   rives   to   hold   the   pockets   and   the   jeans  together   so   that   they   wouldnt   tear.     Davis   wanted   to   patent   his   idea,   but   he  didnt  have  enough  money  
  4. 4. DB DENIM B O O K LEVI    STRAUSS  1872   :   Davis   wrote   to   Levi   and   offered   Strauss   a   deal   if   he   would   pay   for   the  patent.     Strauss   accepted,   and   he   started   making   copper-­‐riveted   "waist  overalls"  as  jeans  were  called  then.  1873  :  The  first  riveted  clothing  was  made  and  sold    1886  :  Levi  sewed  a  leather  label  on  their  jeans.    The  label  showed  a  picture  of  a  pair  of  jeans    that  were  being  pulled  between  two  horses.    This  was  to  advertise  how  strong  Levi  jeans  were:  even  two  horses  could  not  tear  them  apart.  1891:   Levi  Strauss   &  Co.s   patent   for   riveted   clothing   goes   public   and   dozens   of  companies    begin  to  use  the  idea  
  5. 5. DBDENIM B O O K THE  1930’S  :  WESTERNERS  Hollywood  made  lots  of  western  movies.    cowboys,  who  often  wore  jeans  in  the  movies,   became   very   popular.     Many  Americans   who   lived   in   the   eastern   states  went  for  vacations  on  "dude  ranches"  and  took  paris  of  denim  "waist  overalls"  back  east  with  them  when  they  went  home.  
  6. 6. DB DENIM B O O K THE  1940’S  :  WAR      Fewer   jeans   were   made   during   the   time   of  World  War   II,   but   "waist   overalls"  were   introduced   to   the   world   by  American   soldiers,   who   sometimes   wore   them  when   they   were   off   duty.    After   the   war,   Levi   began   to   see   their   clothes   outside  the  American  West.    Rival  companies,  like  Wrangler  and  Lee,  began  to  compete  with  Levi  for  a  share  of  this  new  market  
  7. 7. DBDENIM B O O K THE  1950’S  :  REBELS    Denim   became   popular   with   many   young   people.     It   was   the   symbol   of   the  teenage  rebel  in  TV  programs  and  movies  (like  James  Dean  in  the  1955  movie  Rebel   Without   a   Cause).     Some   schools   in   the   USA   banned   students   from  wearing  denim.    Teenagers  called  the  waist  overalls  "jean  pants"  and  the  name  stayed.    
  8. 8. DB DENIM B O O K THE  1960  :  HIPPIES    Many  university  and  college  students  wore  jeans.    Different  styles  of  jeans  were  made,  to  match  the  60s  fashions  (embroidered  jeans,  painted  jeans,  psychedelic  jeans).     In   many   non-­‐western   countries,   jeans   became   a   symbol   of   "Western  decadence"   and   were   very   hard   to   get.     US   companies   said   that   they   oMen  received  leNers  from  people  all  around  the  world  asking  them  to  send  the  writer  a  pair  of  jeans    
  9. 9. DB DENIM B O O K THE  1970’S  :  COLD  WAR      As   regulations   on   world   trade   became   more   relaxed   in   the   late   70s,   jeans  started   to   be   made   more   and   more   in   sweatshops   in   countries   in   the   South.    Because   the   workers   were   paid   very   little,   jeans   became   cheaper.     More   people  in  the  countries  of  the  South  started  wearing  jeans  
  10. 10. DB DENIM B O O K THE  1980’S  :  DESINGER  JEANS            Jeans   finally   became   high   fashion   clothing,   when   famous   designers   started  making   their   own   styles   of   jeans,   with   their   own   labels   on   them.    Sales   of   jeans  went  up  and  up.  
  11. 11. DB DENIM B O O K THE  1990’S  :  RECESSION    In   the   world   wide   recession   of   the   1990s,   the   sale   of   jeans   stopped   growing.    The  Youth   market   wasnt   particularly   interested   in   501s   and   other   traditional  jeans   styles,   mainly   because   their   parents:   the   generation   born   in   "blue"   were  still  busy  squeezing  their  aging  bodies  into  them.     Since  no  teenager  would  be  caught   dead   in   anything   their   parents   were   wearing,   the   latest   generation   of  rebellions  youth  turned  to  other  fabrics  and  styles.    They  still  wore  denim,  but  it  had  to  be  in  different  finishes,  new  cuts,  shapes,  styles,  or  forms.    Jeans  were  named  the  "single  most  potent  symbol  of  American  style  on  planet  earth".  
  12. 12. DB DENIM B O O K 2000  :  REINVENTING  DENIM              something   decidedly   weird   is   happening   in   the   world   of   denim.the   products  need  to  be  reinvented  from  Pme  to  Pme  and  jeans  has  been  back  on  designers  catwalks,   at   chanel,   dior,   chloe   and   versace.   thesingle   most   potent   symbol   of  fashion,  summer  99  tom  fords  feathered,  beaded,  beat-­‐up,  torn-­‐knee  gucci  blue  jeans,   seen   globally,   sell   out   instantaneously   at   $3715   a   pop.and   then,   on   the  internet,  wasthe  shining  image  of  helmut  langssilver-­‐sprayed  pants,  striding  out  beyond   our   concepPon   of   basic   uPlity.   freed   of   all   social   and   creaPve  restricPons,  denim  is  assuming  any  number  of  disguises  and  contexts  to  be  worn  in  and  has  broken  through  almost  any  limitaPon  on  price.it  can  also  be  found  in  home  collecPons,  appearing  in  cushions,bed  spreads  and  furniture-­‐coverings.    
  13. 13. DB DENIM BOOKHead  Office   :   Kazimiye  Mah.  Karadeniz  Cad.  Kiliçoğlu  AlPn  Evler  No:  37/5/21    Çorlu  /  Tekirdağ  /  TURKEY   Ph:  90  282  673  62  40      Fax  :  90  282  673  59  75   eyup@denimist.com.tr  Factory   :   Motor  Yerleri  Mevkii  E-­‐5  Uzeri  Ulaş  /  Corlu  /  Tekirdag  /  TURKEY   mustafa@denimist.com.tr    Pakistan   :   Plot  No:  2/C  Lane  No:  3  Itehad  Coom  Phase  –  VI  D.H.A  Karachi  /  PAKISTAN   Ph:  92-­‐21-­‐37820980  –  35348720    Cell  :  92-­‐300-­‐214430   tanveer@denimist.com.tr  Bangladesh   :   Road  36  ,  House  15,  F4,  Gulshan  2,  Dhaka  /BANGLADESH   Cell:  8801741393879   serkan@denimist.com.tr