Facebook - Mini-Social Media Workshop


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This was presented in April 2011 to the Spearfish Chamber of Commerce Young Professionals Group and gives an overview of using Facebook.

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  • It’s meant to connect and interact with other people.
  • Facebook has created a system where ads are more relevant and actually enhance instead of interrupt the user experience. This is achieved by through the feature called the “News Feed”, which enables peer recommendations and actvely to be subtly branded and spread from one person to all of his or her friends, to all of their friends, and so on. It’s a way for business to connect with customers, it is quickly moving from a nice to have element in your business outreach strategy.
  • 600 million active users (as of Jan 2011)50% of our active users log on to Facebook in any given day- Average user is connected to 80 community pages, groups and events
  • Activity – is the amount of outbound activity you or your brand share, publish and communicated with online users.Reach – serves as the measure of how large of a community you are reaching through your social media activity. Look at what tradional marketers have called impressions in seach marketing or online advertising.Engagement – represnets the overall interactions your or your brand are experiencing in social channels.Metrics are key to assessment.
  • Facebook offers many ways to get the word out and bring the people in. Here’s how toget started.
  • Facebook Statistics, Stats and Facts for 2011 are starting to roll out, and here is the first infographic to wrap them all up thanks to Online Schools. With over 500 million users, Facebook is now used by 1 in every 13 people on earth, with over 250 million of them (over 50%) who log in every day. The average user still has about 130 friends, but that should expand in 2011. 200 are in US.48% of 18-34 year olds check Facebook when they wake up, with 28% doing so before even getting out of bed. The 35+ demographic is growing rapidly, now with over 30% of the entire Facebook user base. The core 18-24 year old segment is now growing the fastest at 74% year on year. Almost 72% of all US internet users are on now Facebook, while 70% of the entire user base is located outside of the US.Over 700 Billion minutes a month are spent on Facebook, 20 million applications are installed per day and over 250 million people interact with Facebook from outside the official website on a monthly basis, across 2 million websites. Over 200 million people access Facebook via their mobile phone. 48% of young people said they now get their news through Facebook. Meanwhile, in just 20 minutes on Facebook over 1 million links are shared, 2 million friend requests are accepted and almost 3 million messages are sent.
  • Think chamber mixer. What is the first thing you do when you go to a chamber mixer? Someone always says, get a drink! Yes, but really it’s to introduce ourselves to someone new. Do you say, “Hey, buy my stuff!”? Social media is not any different. Philosophy is the same – you meet new people, you ask questions, and you listen. You decide if you ‘re going to be friends, if you can do business together or if you have be a referral source for one another.
  • Traditional marketing tells us the more people we have access to, the more they will hear our message. Wrong! You can pay a service to give you fans. The key is to start conservations, networking and building relationships. Think of the guy at the chamber mixer who everyone hates to see coming their way and they avoid because they are stuck listening to how great he is and never asks questions about you. He takes your card and then spams your constantly.
  • We all want to do business with people we like. It doesn’t matter if you have 30 followers of 30,000.
  • Do this yourself for your business, get trained or hire someone to do it. Have a process. Social media is instant. It’s immediate and not much of an approval process.
  • Facebook - Mini-Social Media Workshop

    1. 1. Step into the Social Media Lounge: Michelle Kane
    2. 2. Facebook.Free-access social networking website that is operated and privately owned by Facebook, Inc.2004.
    3. 3. For Business?Recognizing that engaging with businesses and buying things are part of everyday life.No longer a “nice to have”.
    4. 4. It’s big. 600 million active users 50% of our active users log on to Facebook in any given day Average user is connected to 80 community pages, groups and events
    5. 5. Activity.Reach.Engagement.
    6. 6. Tools for Smart People Profile Page Groups Pages Events Notes & Photos Messages Shared / Posted Items
    7. 7. Tools for Smart Advertisers Social Ads Integrated Opportunities Facebook Platform Ad NetworksSmart!
    8. 8. Social media is relationships; it’s not selling.
    9. 9. Don’t measure social media success by only number of followers, fans, and connections.Social media is not traditional marketing.
    10. 10. Provide valuable content.Start conversations.Listen.Engage as a human.Build relationships.
    11. 11. Transparency.
    12. 12. Five reasons to do this A lot of people are already doing it. A lot of people are not doing it. Networking Thought leadership RevenueYour target audience. Your professional growth.
    13. 13. Next up…March 10 @ Lucky’s 13 PubBe a Player: Get LinkedInMarch 24 @ Black Hills PR / Western Sky MediaWhy Twitter is the Social Media Smart Kid
    14. 14. Michelle Kanefacebook.com/blackhillsprTwitter: blackhillspr(605) 639-0427