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Starting Send Out Cards

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Starting Send Out Cards

  1. 1. Preparing for a Strong Launch By Todd Hood, Chief Cupid, Business Cupids
  2. 2. “ Doing” SendOut Cards <ul><li>We don’t “do” SendOut Cards </li></ul><ul><li>We help build relationships through appreciation </li></ul><ul><ul><li>We train people on using the SendOut Cards service </li></ul></ul><ul><ul><li>They “sow seeds of appreciation” through cards and gifts </li></ul></ul><ul><ul><li>The more seeds they sow, the more relationships they reap </li></ul></ul><ul><li>Anyone can send a ‘thank you’ card </li></ul><ul><ul><li>Our people send cards with their own feelings/message </li></ul></ul><ul><ul><li>Every card can also be sent with a gift from the catalog </li></ul></ul>
  3. 3. What is the Business Case? <ul><li>Unique service </li></ul><ul><ul><li>Not offered anywhere else </li></ul></ul><ul><li>The opportunity </li></ul><ul><ul><li>Huge market </li></ul></ul><ul><ul><li>Growth potential </li></ul></ul><ul><ul><li>Simple </li></ul></ul><ul><li>Compensation </li></ul><ul><ul><li>Passive income source </li></ul></ul>
  4. 4. Unique Service <ul><li>Use technology to transform appreciation </li></ul><ul><ul><li>More convenient than alternatives </li></ul></ul><ul><ul><li>Less expensive than alternatives </li></ul></ul><ul><li>Simple </li></ul><ul><li>Straightforward </li></ul>
  5. 5. The Opportunity <ul><li>Huge market </li></ul><ul><ul><li>9 out of 10 people want the service (189MM adults*) </li></ul></ul><ul><li>Growth potential </li></ul><ul><ul><li>Goal - more people sending more cards </li></ul></ul><ul><ul><li>Only 300,000 current SOC users (0.15% of population*) </li></ul></ul><ul><ul><li>Current revenue ~$50MM; Goal revenue ~$1,000MM </li></ul></ul><ul><li>Simple internet-based service </li></ul><ul><li>Low investment/maintenance/overhead </li></ul><ul><li>No inventory needed </li></ul><ul><ul><li>* Source: U.S. Census Bureau, Survey of Income and Program Participation, 2004 Panel, Wave 5 </li></ul></ul>
  6. 6. Compensation <ul><li>Immediate retail profit (no recruiting needed) </li></ul><ul><ul><li>~$.36/card </li></ul></ul><ul><ul><li>10 customers->100 customers->1000 customers->nolimit </li></ul></ul><ul><ul><li>Incremental income monthly </li></ul></ul><ul><li>Leadership bonuses </li></ul><ul><ul><li>$100-250/new rep </li></ul></ul><ul><li>Organization commissions </li></ul><ul><ul><li>2-5% of your organization total point volume </li></ul></ul>
  7. 7. Monthly Strategy <ul><li>Let 10 people each month send a card </li></ul><ul><ul><li>Sign 2 of them for $10 monthly auto-ship (20 pts/month) </li></ul></ul><ul><ul><li>Help others buy ‘one-time’ points (40 pts/customer) </li></ul></ul><ul><ul><li>Send each of them a ‘thank you’ card immediately </li></ul></ul><ul><ul><li>Send each of them a ‘thank you’ email 60 days later </li></ul></ul><ul><li>Use the rest of your points to send cards/gifts to others </li></ul><ul><li>Refer anyone interested in more to me </li></ul><ul><ul><li>I’ll sign them up with you </li></ul></ul>
  8. 8. Break-even Risk Analysis <ul><li>Total investment ($584) </li></ul><ul><ul><li>$398 Entrepreneur Package (includes first 100 cards) </li></ul></ul><ul><ul><li>$186 - $15.50/month (25 cards/month) </li></ul></ul><ul><li>Break-even $586 </li></ul><ul><ul><li>$586 - Retail Profit and Commissions </li></ul></ul><ul><ul><ul><li>Add 2 customers/month (20 points/customer) = over 3000 points </li></ul></ul></ul><ul><ul><ul><li>Total annual points sold = ~3000* $.1955= $586 </li></ul></ul></ul><ul><ul><li>Does not include one-time purchases or Leadership Bonuses </li></ul></ul><ul><li>You will have sent all your cards in 2010 for free </li></ul><ul><li>24 people will thank you for providing them convenience and inexpensive option to reach others </li></ul><ul><li>You will receive retail profit and commissions in 2011, etc. </li></ul>
  9. 9. Next Steps <ul><li>Write 10 names for each month in 2010 </li></ul><ul><ul><li>Thoughtful </li></ul></ul><ul><ul><li>Computer users </li></ul></ul><ul><ul><li>Already send cards </li></ul></ul><ul><li>Get their mailing addresses (envelopes from cards) </li></ul><ul><li>Send them customized ‘thinking of’/’thank’ you cards </li></ul><ul><ul><li>No advertising, just your feelings </li></ul></ul><ul><li>Contact them a week later to confirm receipt </li></ul><ul><li>Let them send a card to someone </li></ul><ul><ul><li>This is the first step where you need a rep account </li></ul></ul>
  10. 10. Questions <ul><li>Todd Hood </li></ul><ul><ul><li>Chief Business Cupid </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>203-570-5733 </li></ul></ul>

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