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Fight Referral Spam in Google Analytics

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With more spam getting into Google Analytics, the data have become less reliable. In this presentation we give you 4 tools to fight the referral spam!

Read more on www.blackbeltrobots.com/blog/fight-referral-spam-google-analytics/

Published in: Marketing
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Fight Referral Spam in Google Analytics

  1. 1. Fight spam in Google Analytics 4 ways to get rid of referral spam
  2. 2. Problem • Google Analytics is the main data source • Data quality is essential • So how do we get rid of the spam?
  3. 3. FILTER BY HOSTNAME #1
  4. 4. Hostname filter Spammers send traffic to hostnames like lumb.co, apple.com, semalt.com (not your site)
  5. 5. Setup hostname filter Create a new Filter on yourView. Predefines, Include only traffic to hostname.Add your own domain
  6. 6. FILTER CAMPAIGN SOURCE #2
  7. 7. Campaign source filter Spammers will use the campaign source tag to send their domain name.
  8. 8. Setup campaign source filter Create a new Filter on yourView. Settings: Exclude, Filter field to Campaign source & enter the spam domains. (List of 38 spam domains)
  9. 9. EXCLUDE BOTS #3
  10. 10. Exclude known bots Very easy. Just check the box on theView level in Google Analytics.
  11. 11. CUSTOM SEGMENT FOR ANALYSIS #4
  12. 12. Create a custom segment Adjusted settings like filters don’t work backwards. For an view on your data (without spam), you can create a custom segment excluding spam via campaign source data. Download a pre-made segment here.
  13. 13. To see the list of 38 spam domains Visit our website Thanks!

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