1. DOPPLR
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I’m assuming that many of you will have played with Dopplr, or
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hopefully are happy users! At least I’m hoping you’re familiar with
it, as I’m not going to pitch you... but I would like to set the
scene a next?
Where little...
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2. DOPPLR
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This diagram shows the ‘lightcone’ of the future and the past of
an individual ‘observer’ - future, which happens if you
is about the Dopplr is about what you can’t
Where- next?social. The ability to remodel and
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haveautomate take it
this view and (yet)
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Where your next?
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optimisenext?travel plans based on those of others. That’s why
we’re called Dopplr - alluding to the Doppler effect as things
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approach and recede from you.
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3. http://www.dopplr.com/group/picnic-08
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4. “For the world
to be interesting,
you have to be
manipulating it
all the time.”
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Everything begins with an E(no) - Heʼs probably our patron
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saint!
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5. DOPPLR
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As a service, our goal is to add our valuable information to the
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coral reef of the real-time social web that people already inhabit.
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But... how’s the reef doing lately?
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6. <rant>
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I can’t help thinking that collectively we’ve taken our eyes of the
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prize in the last year or two.
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7. DOPPLR
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I’d been thinking this for a while, but some stuff lately really made
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me think hard about what we’re all designing and building. BTW
- this is not to pick on FriendFeed. They are very clever people,
but... next?
Where
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8. You’re kidding, right?
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9. DOPPLR
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More Merlin... I love his pronouncement on the ‘fake follow’
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feature: “this is a major breakthrough in the makebelieve
friendship space”
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Although - his call for a ‘pause’ button is something I think a lot
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of us could relate to. We have “mute” on Dopplr, which we think
is more about your relationship to a flow of information, not a
person.

10. <rant>
Friending
considered
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harmful.
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What does that terrible neologism ‘friending’ mean
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anyway? Do you even need to tell computers who
your friends are to get the benefits of the social web?
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BTW - can
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videogame?

11. DOPPLR
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For Dopplr, we have been careful to use language and
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controls that are explicitly about sharing information, rather
than ‘making friends’.
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12. Asymmetry
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We made sure that weren’t obligated to share information,
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just because someone else had shared with you. By avoiding
the language of ‘friendship’, something like this doesn’t feel
as awkward.
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13. DOPPLR
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14. Friend is not
the only social
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role
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But as I say - “friend” is not the only social role we
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play, and it’s not the only thing that social tools
should focus on IMHO.
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15. DOPPLR
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For example: this is part of Intel Research Berkeley’s “Familiar Strangers” work, looking at the
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patterns forming from regular, casual contact in the urban environment.
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16. DOPPLR
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And it’s this casual, social interaction with objects which
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there’s still so much mileage in. For instance, whether it’s
dog-eared pages of books...
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17. DOPPLR
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Our tools... (this is bruce sterling’s keyboard)
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18. DOPPLR
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or our environments
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19. DOPPLR
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“Wear and tear” is often how mental models get out into the world. Incidentally, the movie is
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of a machine my friend Jack Schulze built to record the way that people draw maps to explain
directions to other people. [Will Hill and other talked about “edit read” and “wear read” back
in 1992. ]
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This is a map from the collection of the National Maritime Museum,
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where successive explorers annotated new opportunities, theories
and obstacles on the same map over several expeditions over the
course of several years.
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21. DOPPLR
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Under glass, no wear-and-tear... no collective intelligence worn in...
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22. DOPPLR
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Bungie let players see ‘Heatmaps’ online of where thousands and thousands of
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players of HALO3 died on different levels - allowing them to visualise
strategies for the game. E.g. “Kills with the Gravity Hammer in Rat’s Nest”...
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This is Citysense, which takes these heatmaps of the city onto a mobile screen - I’m guessing
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that Adam Greenfield will be talking a lot more about this sort of thing in his talk at Picnic.
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24. </rant>
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This complex spectrum of social roles is essential in our
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physical social environments, the original real-time social
web. The health of cities depends on it, as Jane Jacobs and
other point out to us. And the health of the social web
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depends on it.
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We need to widen our exploration of social software again
from ‘software for making friends’ to “software that’s better
because there’s people there”.

25. DOPPLR
Thanks! DOPPLR
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mj@dopplr.com
http://www.dopplr.com
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