9/28/2013 #bbcon 1
Social Media Police:
Nonprofit Edition
#BBCONPOPO
MADDIE GRANT @MADDIEGRANT
ALLYSON KAPIN @RADCAMPAIGN
...
9/28/2013 #bbcon 2
TWEET, TWEET!
#BBCON
(Blackbaud is donating a $1 for every
social action to The National Children’s
Mus...
9/28/2013 #bbcon 3
MADDIE GRANT @MADDIEGRANT
Author of Humanize
Digital strategist, ICF International
Lead Editor Socialfi...
9/28/2013 #bbcon 4
9/28/2013 #bbcon 5
Disclaimer: We’re not trying to pick on anyone!
9/28/2013 #bbcon 6
LOOK WHO’S TRENDING
9/28/2013 #bbcon 7
Human Rights Campaign Stand for Marriage
9/28/2013 #bbcon 8
Human Rights Campaign Stand for Marriage
Best Use
of Social
Media
9/28/2013 #bbcon 9
Giving Days
Save the date: May 6, 2014
9/28/2013 #bbcon 10
Save Big Bird
9/28/2013 #bbcon 11
Best Use
of Social
Media
Save Big Bird
9/28/2013 #bbcon 12
BEST USE OF SOCIAL MEDIA
WRITE-IN
_______________________
9/28/2013 #bbcon 13
HOT TICKET
9/28/2013 #bbcon 14
NRA GOES SILENT
9/28/2013 #bbcon 15
Worst Use of
Social Media
NRA GOES SILENT
9/28/2013 #bbcon 16
TACTFUL VS. TACKY – 9/11
9/28/2013 #bbcon 17
TACTFUL VS. TACKY – 9/11
Worst Use of
Social Media
9/28/2013 #bbcon 18
ON THE JOB
9/28/2013 #bbcon 19
WORST USE OF SOCIAL MEDIA
WRITE-IN
_______________________
9/28/2013 #bbcon 20
GOTTA HAVE IT!
MAKE IT STOP!
9/28/2013 #bbcon 21
GOTTA HAVE IT!
NEWSJACKING: SUPERBOWL POWER OUTAGE
9/28/2013 #bbcon 22
GOTTA HAVE IT!
CULTUREJACKING: LADY SYBIL AND THE PREECLAMPSIA FOUNDATION
9/28/2013 #bbcon 23
GOTTA HAVE IT!
NEWSJACKING: MARCO RUBIO TWEETS FOR CHARITY: WATER
9/28/2013 #bbcon 24
GOTTA HAVE IT!
SHARE YOUR MISSION IN 15 SECONDS OR LESS
9/28/2013 #bbcon 25
GOTTA HAVE IT!
SHARE YOUR MISSION IN 15 SECONDS OR LESS
Best Use
of Social
Media
9/28/2013 #bbcon 26
GOTTA HAVE IT!
MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD
9/28/2013 #bbcon 27
GOTTA HAVE IT!
MEASUREMENT: CRAIG NEWMARK’S #Hoot2Give
9/28/2013 #bbcon 28
GOTTA HAVE IT!
MEASUREMENT: CRAIG NEWMARK’S #Hoot2Give
9/28/2013 #bbcon 29
GOTTA HAVE IT!
MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD
9/28/2013 #bbcon 30
GOTTA HAVE IT!
MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD
9/28/2013 #bbcon 31
GOTTA HAVE IT!
JUST PIN IT
9/28/2013 #bbcon 32
GOTTA HAVE IT!
CONTENT MARKETING: DANA FARBER CANCER INSTITUTE
9/28/2013 #bbcon 33
GOTTA HAVE IT!
MEMES ON A MISSION
9/28/2013 #bbcon 34
GOTTA HAVE IT!
SELFIES
9/28/2013 #bbcon 35
GOTTA HAVE IT!
SELFIES
9/28/2013 #bbcon 36
GOTTA HAVE IT!
SELFIES FOR GOOD
9/28/2013 #bbcon 37
GOTTA HAVE IT!
SELFIES FOR GOOD
9/28/2013 #bbcon 38
MAKE IT STOP!
BROADCASTING
9/28/2013 #bbcon 39
MAKE IT STOP!
STOP NOT LISTENING!
PULLED
CAMPAIGN 2
HRS IN – STILL
TWEETS TODAY
ON HASHTAG
REACTED
9/28/2013 #bbcon 40
MAKE IT STOP!
QR CODE ABUSE
9/28/2013 #bbcon 41
MAKE IT STOP!
QR CODE ABUSE
9/28/2013 #bbcon 42
MAKE IT STOP!
SHALLOW ENGAGEMENT
9/28/2013 #bbcon 43
MAKE IT STOP!
LIKE EXTORTION
• Image of poorly or disabled animals = Don’t Like it,
donate to or help ...
9/28/2013 #bbcon 44
Best Use
of Social
Media
1. HUMAN RIGHTS CAMPAIGN STAND FOR MARRIAGE
2. SAVE BIG BIRD
3. CHARITY: WATE...
9/28/2013 #bbcon 45
1. NRA GOES SILENT
2. 9/11 ATT PRODUCT PLACEMENT
3. QR CODES ON HIGHWAY BILLBOARDS
4. WRITE-IN
Worst
U...
9/28/2013 #bbcon 46
TEACHING MOMENTS
1. Listen, don’t broadcast
2. Be prepared to take advantage of news
moments (or to ad...
9/28/2013 #bbcon 47
THANK YOU! LET’S TALK MORE TONIGHT!
WHAT?
BBCON 2013 TWEETUP
WHEN?
Tonight! From 8:30pm - 10:00pm
WHER...
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Social Media Police: Nonprofit Edition

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Social Media Police: Nonprofit Edition

  1. 1. 9/28/2013 #bbcon 1 Social Media Police: Nonprofit Edition #BBCONPOPO MADDIE GRANT @MADDIEGRANT ALLYSON KAPIN @RADCAMPAIGN MELANIE MATHOS @MELMATHO
  2. 2. 9/28/2013 #bbcon 2 TWEET, TWEET! #BBCON (Blackbaud is donating a $1 for every social action to The National Children’s Museum! *Up to $4000) #BBCONPOPO (Follow conversation from this session – and because silly hashtags are fun!)
  3. 3. 9/28/2013 #bbcon 3 MADDIE GRANT @MADDIEGRANT Author of Humanize Digital strategist, ICF International Lead Editor Socialfish.org ALLYSON KAPIN @RADCAMPAIGN Author of Social Change Anytime, Anywhere Founder of Rad Campaign and Women Who Tech Blogger-in-chief Frogloop MELANIE MATHOS @MELMATHO Author of 101 Social Media Tactics for Nonprofits Sr. Public Relations Manager, Blackbaud I like to read their blogs. (And npENGAGE!)
  4. 4. 9/28/2013 #bbcon 4
  5. 5. 9/28/2013 #bbcon 5 Disclaimer: We’re not trying to pick on anyone!
  6. 6. 9/28/2013 #bbcon 6 LOOK WHO’S TRENDING
  7. 7. 9/28/2013 #bbcon 7 Human Rights Campaign Stand for Marriage
  8. 8. 9/28/2013 #bbcon 8 Human Rights Campaign Stand for Marriage Best Use of Social Media
  9. 9. 9/28/2013 #bbcon 9 Giving Days Save the date: May 6, 2014
  10. 10. 9/28/2013 #bbcon 10 Save Big Bird
  11. 11. 9/28/2013 #bbcon 11 Best Use of Social Media Save Big Bird
  12. 12. 9/28/2013 #bbcon 12 BEST USE OF SOCIAL MEDIA WRITE-IN _______________________
  13. 13. 9/28/2013 #bbcon 13 HOT TICKET
  14. 14. 9/28/2013 #bbcon 14 NRA GOES SILENT
  15. 15. 9/28/2013 #bbcon 15 Worst Use of Social Media NRA GOES SILENT
  16. 16. 9/28/2013 #bbcon 16 TACTFUL VS. TACKY – 9/11
  17. 17. 9/28/2013 #bbcon 17 TACTFUL VS. TACKY – 9/11 Worst Use of Social Media
  18. 18. 9/28/2013 #bbcon 18 ON THE JOB
  19. 19. 9/28/2013 #bbcon 19 WORST USE OF SOCIAL MEDIA WRITE-IN _______________________
  20. 20. 9/28/2013 #bbcon 20 GOTTA HAVE IT! MAKE IT STOP!
  21. 21. 9/28/2013 #bbcon 21 GOTTA HAVE IT! NEWSJACKING: SUPERBOWL POWER OUTAGE
  22. 22. 9/28/2013 #bbcon 22 GOTTA HAVE IT! CULTUREJACKING: LADY SYBIL AND THE PREECLAMPSIA FOUNDATION
  23. 23. 9/28/2013 #bbcon 23 GOTTA HAVE IT! NEWSJACKING: MARCO RUBIO TWEETS FOR CHARITY: WATER
  24. 24. 9/28/2013 #bbcon 24 GOTTA HAVE IT! SHARE YOUR MISSION IN 15 SECONDS OR LESS
  25. 25. 9/28/2013 #bbcon 25 GOTTA HAVE IT! SHARE YOUR MISSION IN 15 SECONDS OR LESS Best Use of Social Media
  26. 26. 9/28/2013 #bbcon 26 GOTTA HAVE IT! MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD
  27. 27. 9/28/2013 #bbcon 27 GOTTA HAVE IT! MEASUREMENT: CRAIG NEWMARK’S #Hoot2Give
  28. 28. 9/28/2013 #bbcon 28 GOTTA HAVE IT! MEASUREMENT: CRAIG NEWMARK’S #Hoot2Give
  29. 29. 9/28/2013 #bbcon 29 GOTTA HAVE IT! MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD
  30. 30. 9/28/2013 #bbcon 30 GOTTA HAVE IT! MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD
  31. 31. 9/28/2013 #bbcon 31 GOTTA HAVE IT! JUST PIN IT
  32. 32. 9/28/2013 #bbcon 32 GOTTA HAVE IT! CONTENT MARKETING: DANA FARBER CANCER INSTITUTE
  33. 33. 9/28/2013 #bbcon 33 GOTTA HAVE IT! MEMES ON A MISSION
  34. 34. 9/28/2013 #bbcon 34 GOTTA HAVE IT! SELFIES
  35. 35. 9/28/2013 #bbcon 35 GOTTA HAVE IT! SELFIES
  36. 36. 9/28/2013 #bbcon 36 GOTTA HAVE IT! SELFIES FOR GOOD
  37. 37. 9/28/2013 #bbcon 37 GOTTA HAVE IT! SELFIES FOR GOOD
  38. 38. 9/28/2013 #bbcon 38 MAKE IT STOP! BROADCASTING
  39. 39. 9/28/2013 #bbcon 39 MAKE IT STOP! STOP NOT LISTENING! PULLED CAMPAIGN 2 HRS IN – STILL TWEETS TODAY ON HASHTAG REACTED
  40. 40. 9/28/2013 #bbcon 40 MAKE IT STOP! QR CODE ABUSE
  41. 41. 9/28/2013 #bbcon 41 MAKE IT STOP! QR CODE ABUSE
  42. 42. 9/28/2013 #bbcon 42 MAKE IT STOP! SHALLOW ENGAGEMENT
  43. 43. 9/28/2013 #bbcon 43 MAKE IT STOP! LIKE EXTORTION • Image of poorly or disabled animals = Don’t Like it, donate to or help the RSPCA,Blue Cross, PDSA, Dog’s Trust or another animal charity of your choice. • Image of poorly or disabled babies = Don’t Like it, donate to or help Great Ormond Street Hospital, NSPCC, Action For Children, Roald Dahl Charity, or another children’s charity of your choice. • Image of poorly or disabled soldier = Don’t Like it, donate to or help Soldier’s Charity, Help For Heroes, Support Our Soldiers, Soldiers Off The Street or another soldier’s charity of your choice. SOURCE: Viral Spam: Help a Human, Not a Hoaxer, by Laura Phillips
  44. 44. 9/28/2013 #bbcon 44 Best Use of Social Media 1. HUMAN RIGHTS CAMPAIGN STAND FOR MARRIAGE 2. SAVE BIG BIRD 3. CHARITY: WATER INSTAGRAM VIDEO 4. WRITE-IN
  45. 45. 9/28/2013 #bbcon 45 1. NRA GOES SILENT 2. 9/11 ATT PRODUCT PLACEMENT 3. QR CODES ON HIGHWAY BILLBOARDS 4. WRITE-IN Worst Use of Social Media
  46. 46. 9/28/2013 #bbcon 46 TEACHING MOMENTS 1. Listen, don’t broadcast 2. Be prepared to take advantage of news moments (or to adjust your messaging in light of news moments) 3. Respond quickly (to both positive and negative) 4. Create a movement 5. Have fun! 6. Measure, measure, measure 7. Have a social media staff handbook 8. Have a plan in place to manage an online crisis so it doesn’t bubble up and implode 9. Tailor content specifically for each social media channel as each one has its own tone, terminology, etc. 10. Learn from failures
  47. 47. 9/28/2013 #bbcon 47 THANK YOU! LET’S TALK MORE TONIGHT! WHAT? BBCON 2013 TWEETUP WHEN? Tonight! From 8:30pm - 10:00pm WHERE? Orchard Terrace (Outdoor Event) Gaylord National Resort and Convention Center

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