NYC Live and Interactive Internet Summit 2013

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NYC Live and Interactive Internet Summit 2013

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NYC Live and Interactive Internet Summit 2013

  1. 1. Live & Interactive Your Website in Focus - Does your website meet your objectives? Raheel Gauba // Brand Leader & Creative Director, Blackbaud Tuesday, October 22, 13 #liveInt
  2. 2. FOUNDATIONS OF SUCCESSFUL WEBSITES UNDERLYING STRATEGIES FOR NONPROFITS: SHARE INFORMATION MORE EFFECTIVELY COMMUNICATE IN A PERSONALIZED MANNER SUPPORT ORGANIZATIONAL GOALS BUILD A COMMUNITY & STRENGTHEN RELATIONSHIPS #liveInt Tuesday, October 22, 13 8
  3. 3. SOME INTERESTING FACTS It takes only a 20th of a second (50 milliseconds) for people to make decisions after viewing a website. SOURCE: BBC #liveInt Tuesday, October 22, 13 9
  4. 4. SOME INTERESTING FACTS 40% of people will abandon a web page if it takes more than three seconds to load. SOURCE: eConsultancy #liveInt Tuesday, October 22, 13 9
  5. 5. SOME INTERESTING FACTS 69% of North American marketers say dynamic, personalized content is important for their website. Only 5% say it’s of low importance. SOURCE: Marketing Charts #liveInt Tuesday, October 22, 13 9
  6. 6. SOME INTERESTING FACTS Only 55% of companies are currently conducting any online user experience testing. SOURCE: eConsultancy #liveInt Tuesday, October 22, 13 9
  7. 7. SOME INTERESTING FACTS 46% of mobile users report having difficulty interacting with a web page, and 44% complain that navigation was difficult. SOURCE: Keynote #liveInt Tuesday, October 22, 13 9
  8. 8. WEBSITE DESIGN & EXPERIENCE DESIGN PHILOSOPHY EVERY PIXEL HAS A PURPOSE DESIGN MUST BE AUDIENCE CENTRIC LESS IS ALWAYS MORE MAINTAIN OR IMPROVE THE BRAND IDENTITY THE PURPOSE OF THE WEBSITE SHOULD BE OBVIOUS FOCUS ON MOVING THE AUDIENCE THINK OUTSIDE THE BOX CONTENT IS KING PUT YOUR CMS TO GOOD USE! #liveInt Tuesday, October 22, 13 10
  9. 9. IT’S THE ERA OF SIMPLICITY & USABILITY aaah! ed A bling more No ites! t webs ou #liveInt Tuesday, October 22, 13 11
  10. 10. GO MOBILE OR GO HOME! More people are browsing your website using a mobile device than ever before... ARE YOU READY FOR THEM? #liveInt Tuesday, October 22, 13 12
  11. 11. YOUR SUPPORTERS ARE SOCIAL... HOW ABOUT YOU? / / / / / / / are you listening? public networks private networks social sign-on tech ‘like’ +1 tweet #liveInt Tuesday, October 22, 13 13
  12. 12. CREATE DIGESTABLE + SHARABLE CONTENT! ey LOVE th ing me! read love nd I l!!! h, a vira o oing g #liveInt Tuesday, October 22, 13 14
  13. 13. HOW ABOUT PIZZA WITH YOUR USERS? #liveInt Tuesday, October 22, 13 15
  14. 14. EMOTIONS LEAD TO ACTIONS / / / / / storytelling powerful images engaging videos featured quotes calls to action #liveInt Tuesday, October 22, 13 16
  15. 15. WRITING STYLE & TONE #liveInt Tuesday, October 22, 13 17
  16. 16. (PLEASE) TELL ME WHAT YOU HAVE ACCOMPLISHED... WHY SHOULD I SUPPORT YOU? 9,999 PEOPLE SERVED 9,999 GALLONS DELIVERED 9,999 PETITIONS FILED 9,999 LIVES SAVED #liveInt Tuesday, October 22, 13 18
  17. 17. AND FINALLY... CTA’s What would you like for me to do next? #liveInt Tuesday, October 22, 13 19
  18. 18. your turn! #liveInt Tuesday, October 22, 13 20
  19. 19. Thank You! Live & Interactive Your Website in Focus - Does your website meet your objectives? Raheel Gauba // Brand Leader & Creative Director, Blackbaud Let’s continue the conversation on twitter #liveInt My twitter handle: @raheelgauba More slides here: slideshare.net/raheelgauba Tuesday, October 22, 13

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