The first date isn’t just about the dinner, and making an online donation isn’t just about filling out a few fields on a screen and then pressing the donate button. It’s an experience. And because you want donors to give now and again in the future, focusing on the quality of that experience is extremely important.
Join Steve MacLaughlin, director of the Idea Lab at Blackbaud, as he talks about the most important number in online fundraising: the conversion rate. In this webinar, Steve will review:
• How to make the online donation experience simple and painless
• The components to a well-designed online donation form
• Ways to keep the momentum going towards the second gift