1. 8
ESSENTIAL
INGREDIENTS
EVERY NONPROFIT
WEBSITE NEEDS
S
IT WEB STRATEGIEAY
SIMPLE NONPROF IN PRACTICE TOD
AT YOU CAN PUT
TH
BY: RAHEEL GAUBA, CREATIVE DIRECTOR, BLACKBAUD

2. SOME INTERESTING FACTS
It takes only a 20th of a
second (50 milliseconds) for
people to make decisions
after viewing a website.
SOURCE: BBC
#liveInt
2

3. SOME INTERESTING FACTS
40% of people will abandon
a web page if it takes more
than three seconds to load.
SOURCE: eConsultancy
#liveInt
2

4. SOME INTERESTING FACTS
69% of North American
marketers say dynamic,
personalized content is
important for their website. Only
5% say it’s of low importance.
SOURCE: Marketing Charts
#liveInt
2

5. SOME INTERESTING FACTS
Only 55% of companies are
currently conducting any
online user experience
testing.
SOURCE: eConsultancy
#liveInt
2

6. SOME INTERESTING FACTS
46% of mobile users report
having difficulty interacting
with a web page, and 44%
complain that navigation was
difficult.
SOURCE: Keynote
#liveInt
2

7. IT’S THE ERA OF
SIMPLICITY &
USABILITY
Aaaah! ed
bling
o more tes!
N
t websi
ou
The KISS principle
is more important
than ever before Regardless of taste!
Simple rule: If a child
can’t use it, it’s probably
too complex!
#liveInt
3

8. GO MOBILE
OR GO HOME!
More people are browsing
your website using a mobile
device than ever before...
ARE YOU READY FOR THEM?
FACT:
Mobile usage will
trump desktop web
usage in 2014.
source: tag.microsoft.com
#liveInt
4

9. YOUR SUPPORTERS
ARE SOCIAL...
HOW ABOUT YOU?
ARE YOU:
1.
2.
3.
4.
5.
listening?
sharing?
partnering?
asking for shares?
using appropriate technology?
#liveInt
5

10. CREATE
VISUAL + SHARABLE CONTENT!
50% your brain is
involved in visuals.
0:01s Time it takes to
evaluate a visual scene.
People remember 80% of
what they see (20% of what
they read).
sources: Human Anatomy & Physiology 7th Edition, The SAGE Handbook of
Political Communication, Syntactic Theory of Visual Communication
Cutest couples contest photo credit: ASPCA
#liveInt
6

11. Write down the 5 most important tasks your
users need to perform on your website.
Invite your best supporters and some staff
members for lunch.
Ask them to complete those tasks.
Evaluate time taken and capture comments
and feedback.
Put plans in place to address feedback
and improve task times.
HOW ABOUT PIZZA
WITH YOUR USERS?
#liveInt
7

12. EMOTIONS LEAD TO ACTIONS
/
/
/
/
/
blog regularly.
use powerful titles ~ be brave!
use one engaging image (ideally).
call out featured quotes.
calls to action should be short,
simple and feel urgent.
#liveInt
8

13. (PLEASE) TELL ME
WHAT YOU HAVE ACCOMPLISHED...
WHY SHOULD I SUPPORT YOU?
5,459 PEOPLE SERVED
99,299 GALLONS DELIVERED
1.2M PETITIONS FILED
76,229 LIVES SAVED (AND COUNTING)
#liveInt
9

14. AND FINALLY...
Lead your users to your most
important action items...
Every page and blog post
should end with a compelling
Call to Action.
What would you like
for me to do next?
#liveInt
10

15. Thank You!
For more great nonprofit resources,
check out www.npengage.com
BY: RAHEEL GAUBA, CREATIVE DIRECTOR, BLACKBAUD