10/7/2013 #bbcon 1
31 Flavors of P2P Fundraising
PRESENTED BY:
MARLA BARR, SAN DIEGO ZOO GLOBAL WILDLIFE CONSERVANCY
MARK ...
10/7/2013 #bbcon 2
• Welcome
• Peer to Peer Fundraising:
Trends and Best Practices
• Campaign Spotlight:
I ____ For Wildli...
10/7/2013 #bbcon 3
LET’S GET SOCIAL
#bbcon
10/7/2013 #bbcon 4
PEER TO PEER FUNDRAISING:
TRENDS AND BEST PRACTICES
10/7/2013 #bbcon 5
WHAT IS PEER TO PEER FUNDRAISING?
DONORS
FUNDRAISERS
NON-PROFIT
10/7/2013 #bbcon 6
WHY IS P2P FUNDRAISING IMPORTANT?
10/7/2013 #bbcon 7
WHO IS P2P FUNDRAISING?
6%
1%
3%
13%
4%
4%
47%
6%
3%
2%
1%
2%
4%
2%
2%
Animal welfare
Aquarium or zoo
A...
10/7/2013 #bbcon 8
A-Thons
Run Walk
Rides
Endurance
Events
Virtual
Events
Do-It-
Yourself
Fundraising
HOW ARE WE P2P FUNDR...
10/7/2013 #bbcon 9
THE MANY FLAVORS OF DIY FUNDRAISING
10/7/2013 #bbcon 10
DIY FUNDRAISERS PERFORM THE BEST
10/7/2013 #bbcon 11
WHY DIY FUNDRAISING IS EXPANDING
10/7/2013 #bbcon 12
• Third Party Fundraisers needed
access to the online tools
available for NMSS marquee
events
• Local ...
10/7/2013 #bbcon 13
ALL INCLUSIVE DIY FUNDRAISING
10/7/2013 #bbcon 14
ALL INCLUSIVE DIY FUNDRAISING
10/7/2013 #bbcon 15
SINGLE FUNDRAISING FOCUS:
ENDURANCE
10/7/2013 #bbcon 16
ENDURANCE PROGRAMS
10/7/2013 #bbcon 17
SINGLE FUNDRAISING FOCUS:
MEMORIAL AND TRIBUTE
10/7/2013 #bbcon 18
TWO WAYS TO FUNDRAISE
10/7/2013 #bbcon 19
TWO WAYS TO FUNDRAISE
10/7/2013 #bbcon 20
TWO WAYS TO FUNDRAISE:
TWO CAMPAIGNS
10/7/2013 #bbcon 21
MULTIPLE WAYS TO FUNDRAISE
10/7/2013 #bbcon 22
SINGLE FUNDRAISING DAY
10/7/2013 Blackbaud Confidential 23
BUILD UPON EXISTING CAMPAIGN
10/7/2013 Blackbaud Confidential 24
BUILD UPON EXISTING CAMPAIGN
10/7/2013 #bbcon 25
• Ability to integrate with TeamRaiser
•Ability to provide branded templates
•You choose the price poi...
10/7/2013 #bbcon 26
CAMPAIGN SPOTLIGHT:
I ___ FOR WILDLIFE
SAN DIEGO ZOO GLOBAL WILDLIFE CONSERVANCY
10/7/2013 #bbcon 27
I___FOR WILDLIFE
10/7/2013 #bbcon 28
We have many
competing
programs.
HURDLES
I am not
Susan G.
Our SM Lives
on another
planet
No time,
no ...
10/7/2013 #bbcon 29
These are our
donors
BUT, WHY WE DECIDED TO PUSH
FORWARD
All the cool cats
are doing it
That whole soc...
10/7/2013 #bbcon 30
Developed our Play Book
• The when, why, how, and what (were we thinking)
SO, WHAT DID WE DO
10/7/2013 #bbcon 31
Sold it internally
SO, WHAT DID WE DO
Sold it internallySold it internally
10/7/2013 #bbcon 32
• Organized the beta group
• Developed all the loot
• 100 day plan
• Weekly communications
SO, WHAT DI...
10/7/2013 #bbcon 33
THE BETA TEST: SAN DIEGO ZOO GLOBAL WILDLIFE
CONSERVANCY
Communications – Building the community
Get u...
10/7/2013 #bbcon 34
THE LAUNCH
• Selected one of the beta testers to feature
• Prepped him from the beginning that he woul...
10/7/2013 #bbcon 35
THE LAUNCH: COMMUNICATIONS
Communications & Marketing
• 7 email sent in 3 days
• Social media – nope!
...
10/7/2013 #bbcon 36
SO, HOW DID WE DO?
• Average goal: $737
• Average dollars raised: $814
• Benchmark $449
• Average numb...
10/7/2013 #bbcon 37
MY 5 LEVELS OF P2P PEEPS
Active
Inactive
Newbies
Prospects
Graduates
10/7/2013 #bbcon 38
GETTING DIGITAL:
PUT YOUR PEER-TO-PEER FUNDRAISING ONLINE
10/7/2013 #bbcon 39
10/7/2013 #bbcon 40
GETTING STARTED
YEAR 1: KEEP IT SIMPLE. FOCUS ON GETTING THE BASICS RIGHT
• Calls to action
• Login
• ...
10/7/2013 #bbcon 41
GETTING STARTED
YEAR 1: KEEP IT SIMPLE. CALLS TO ACTION
10/7/2013 #bbcon 42
GETTING STARTED
THE BASICS: CALLS TO ACTION
10/7/2013 #bbcon 43
GETTING STARTED
THE BASICS: CALLS TO ACTION
10/7/2013 #bbcon 44
GETTING STARTED
THE BASICS: CALLS TO ACTION
10/7/2013 #bbcon 45
GETTING STARTED
THE BASICS: CALLS TO ACTION
10/7/2013 #bbcon 46
GETTING STARTED
THE BASICS: CALLS TO ACTION.
10/7/2013 #bbcon 47
GETTING STARTED
THE BASICS: CALLS TO ACTION.
10/7/2013 #bbcon 48
GETTING STARTED
THE BASICS: CALLS TO ACTION
10/7/2013 #bbcon 49
PROMOTING COMPETITION & ACHIEVEMENT
“CREATING TEAMS IS NOT JUST AN OPTION FOR REGISTRATION, IT IS THE ...
10/7/2013 #bbcon 50
PROMOTING COMPETITION & ACHIEVEMENT
10/7/2013 #bbcon 51
PROMOTING COMPETITION & ACHIEVEMENT
10/7/2013 #bbcon 52
PROMOTING COMPETITION & ACHIEVEMENT
10/7/2013 #bbcon 53
PROMOTING COMPETITION & ACHIEVEMENT
COMPANIES
10/7/2013 #bbcon 54
PROMOTING COMPETITION & ACHIEVEMENT
“COMPANIES”
10/7/2013 #bbcon 55
PROMOTING COMPETITION & ACHIEVEMENT
“COMPANIES”
10/7/2013 #bbcon 56
10/7/2013 #bbcon 57
10/7/2013 #bbcon 58
FUNDRAISING SUPPORT
10/7/2013 #bbcon 59
10/7/2013 #bbcon 60
FUNDRAISING SUPPORT
10/7/2013 #bbcon 61
FUNDRAISING SUPPORT
10/7/2013 #bbcon 62
FUNDRAISING SUPPORT
10/7/2013 #bbcon 63
FUNDRAISING SUPPORT
10/7/2013 #bbcon 64
FUNDRAISING SUPPORT
10/7/2013 #bbcon 65
FUNDRAISING SUPPORT
10/7/2013 #bbcon 66
FUNDRAISING SUPPORT
10/7/2013 #bbcon 67
RESPONSIVE
10/7/2013 #bbcon 68
BEYOND THE BASICS
10/7/2013 #bbcon 69
10/7/2013 #bbcon 70
BEYOND THE BASICS
10/7/2013 #bbcon 71
BEYOND THE BASICS
10/7/2013 #bbcon 72
10/7/2013 #bbcon 73
10/7/2013 #bbcon 74
AFTER THE EVENT
10/7/2013 #bbcon 75
10/7/2013 #bbcon 76
FUNDRAISING SUPPORT
10/7/2013 #bbcon 77
10/7/2013 #bbcon 78
10/7/2013 #bbcon 79
Personal event day
within Single
campaign using
Luminate Survey in
Participant Center
10/7/2013 #bbcon 80
Personal kilometer
tracker
10/7/2013 #bbcon 81
10/7/2013 #bbcon 82
BRINGING MULTIPLE CAMPAIGNS TOGETHER
10/7/2013 #bbcon 83
10/7/2013 #bbcon 84
10/7/2013 #bbcon 85
10/7/2013 #bbcon 86
10/7/2013 #bbcon 87
10/7/2013 #bbcon 88
BREAKOUT SESSIONS
10/7/2013 #bbcon 89
P2P BOOT CAMP IS BACK!
CLASSES START NOVEMBER 5TH
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31 Flavors of Peer to Peer Fundraising

  1. 1. 10/7/2013 #bbcon 1 31 Flavors of P2P Fundraising PRESENTED BY: MARLA BARR, SAN DIEGO ZOO GLOBAL WILDLIFE CONSERVANCY MARK BECKER, CATHEXIS PARTNERS NANCY PALO, BLACKBAUD
  2. 2. 10/7/2013 #bbcon 2 • Welcome • Peer to Peer Fundraising: Trends and Best Practices • Campaign Spotlight: I ____ For Wildlife by San Diego Zoo Global Wildlife Conservancy • Getting Digital: Putting Your Peer to Peer Fundraising Campaign Online • Breakout Sessions TODAY’S SESSION
  3. 3. 10/7/2013 #bbcon 3 LET’S GET SOCIAL #bbcon
  4. 4. 10/7/2013 #bbcon 4 PEER TO PEER FUNDRAISING: TRENDS AND BEST PRACTICES
  5. 5. 10/7/2013 #bbcon 5 WHAT IS PEER TO PEER FUNDRAISING? DONORS FUNDRAISERS NON-PROFIT
  6. 6. 10/7/2013 #bbcon 6 WHY IS P2P FUNDRAISING IMPORTANT?
  7. 7. 10/7/2013 #bbcon 7 WHO IS P2P FUNDRAISING? 6% 1% 3% 13% 4% 4% 47% 6% 3% 2% 1% 2% 4% 2% 2% Animal welfare Aquarium or zoo Arts and cultural Community Environmental Faith-based Health/Medical (e.g. seeking a cure for a disease) Healthcare (e.g. supporting a hospital or other medical institution) Higher education International aid Library Other School (K-12) Social service Youth
  8. 8. 10/7/2013 #bbcon 8 A-Thons Run Walk Rides Endurance Events Virtual Events Do-It- Yourself Fundraising HOW ARE WE P2P FUNDRAISING?
  9. 9. 10/7/2013 #bbcon 9 THE MANY FLAVORS OF DIY FUNDRAISING
  10. 10. 10/7/2013 #bbcon 10 DIY FUNDRAISERS PERFORM THE BEST
  11. 11. 10/7/2013 #bbcon 11 WHY DIY FUNDRAISING IS EXPANDING
  12. 12. 10/7/2013 #bbcon 12 • Third Party Fundraisers needed access to the online tools available for NMSS marquee events • Local Chapters needed an easy-to-deploy, easy-to- manage, localized DIY solution. • National HQ needed to expand their fundraising footprint in a consistently branded, Chapter- friendly way. • NMSS worked with Blackbaud Strategic Services using TeamRaiser to create a national Do It Yourself Fundraising Program that could be customized by local chapters. • Set a first year goal of $300K and raised more than $1.8 million. • One chapter Increased fundraising average from $500 to $6,300 with the inclusion on online tools • Launched a national campaign with one consistent brand all on the same day. “TeamRaiser not only provided us the platform to raise more money, it enabled us to improve our business practices around DIY and cultivate a new audience of fundraisers.” Betty Ross, AVP Campaign Development at National MS Society DIY FUNDRAISING SUCCESS STORY Challenge Solution Results
  13. 13. 10/7/2013 #bbcon 13 ALL INCLUSIVE DIY FUNDRAISING
  14. 14. 10/7/2013 #bbcon 14 ALL INCLUSIVE DIY FUNDRAISING
  15. 15. 10/7/2013 #bbcon 15 SINGLE FUNDRAISING FOCUS: ENDURANCE
  16. 16. 10/7/2013 #bbcon 16 ENDURANCE PROGRAMS
  17. 17. 10/7/2013 #bbcon 17 SINGLE FUNDRAISING FOCUS: MEMORIAL AND TRIBUTE
  18. 18. 10/7/2013 #bbcon 18 TWO WAYS TO FUNDRAISE
  19. 19. 10/7/2013 #bbcon 19 TWO WAYS TO FUNDRAISE
  20. 20. 10/7/2013 #bbcon 20 TWO WAYS TO FUNDRAISE: TWO CAMPAIGNS
  21. 21. 10/7/2013 #bbcon 21 MULTIPLE WAYS TO FUNDRAISE
  22. 22. 10/7/2013 #bbcon 22 SINGLE FUNDRAISING DAY
  23. 23. 10/7/2013 Blackbaud Confidential 23 BUILD UPON EXISTING CAMPAIGN
  24. 24. 10/7/2013 Blackbaud Confidential 24 BUILD UPON EXISTING CAMPAIGN
  25. 25. 10/7/2013 #bbcon 25 • Ability to integrate with TeamRaiser •Ability to provide branded templates •You choose the price point and all revenue above cost is donated to organization INTEGRATED ECOMMERCE CAMPAIGNS
  26. 26. 10/7/2013 #bbcon 26 CAMPAIGN SPOTLIGHT: I ___ FOR WILDLIFE SAN DIEGO ZOO GLOBAL WILDLIFE CONSERVANCY
  27. 27. 10/7/2013 #bbcon 27 I___FOR WILDLIFE
  28. 28. 10/7/2013 #bbcon 28 We have many competing programs. HURDLES I am not Susan G. Our SM Lives on another planet No time, no money, no staff!
  29. 29. 10/7/2013 #bbcon 29 These are our donors BUT, WHY WE DECIDED TO PUSH FORWARD All the cool cats are doing it That whole social media thing isn’t going away The numbers don’t lie
  30. 30. 10/7/2013 #bbcon 30 Developed our Play Book • The when, why, how, and what (were we thinking) SO, WHAT DID WE DO
  31. 31. 10/7/2013 #bbcon 31 Sold it internally SO, WHAT DID WE DO Sold it internallySold it internally
  32. 32. 10/7/2013 #bbcon 32 • Organized the beta group • Developed all the loot • 100 day plan • Weekly communications SO, WHAT DID WE DO Achievements… • Their goal: $3,950 • They raised $4,371 • Reached 121 new donors
  33. 33. 10/7/2013 #bbcon 33 THE BETA TEST: SAN DIEGO ZOO GLOBAL WILDLIFE CONSERVANCY Communications – Building the community Get up close Help them tell their story Thank them! Celebrate their successes
  34. 34. 10/7/2013 #bbcon 34 THE LAUNCH • Selected one of the beta testers to feature • Prepped him from the beginning that he would be our “poster child” • Ensured he met his fundraising goal
  35. 35. 10/7/2013 #bbcon 35 THE LAUNCH: COMMUNICATIONS Communications & Marketing • 7 email sent in 3 days • Social media – nope! • Attended 20 internal staff and volunteer meetings
  36. 36. 10/7/2013 #bbcon 36 SO, HOW DID WE DO? • Average goal: $737 • Average dollars raised: $814 • Benchmark $449 • Average numbers of donors: 15.5 • Benchmark 11.2 • Average number of emails sent: 7.5 • benchmark 6.8
  37. 37. 10/7/2013 #bbcon 37 MY 5 LEVELS OF P2P PEEPS Active Inactive Newbies Prospects Graduates
  38. 38. 10/7/2013 #bbcon 38 GETTING DIGITAL: PUT YOUR PEER-TO-PEER FUNDRAISING ONLINE
  39. 39. 10/7/2013 #bbcon 39
  40. 40. 10/7/2013 #bbcon 40 GETTING STARTED YEAR 1: KEEP IT SIMPLE. FOCUS ON GETTING THE BASICS RIGHT • Calls to action • Login • Social Media • Event Info • Mission focused branding • Honor Rolls • Fundraising Support • Sponsors • Responsive Design
  41. 41. 10/7/2013 #bbcon 41 GETTING STARTED YEAR 1: KEEP IT SIMPLE. CALLS TO ACTION
  42. 42. 10/7/2013 #bbcon 42 GETTING STARTED THE BASICS: CALLS TO ACTION
  43. 43. 10/7/2013 #bbcon 43 GETTING STARTED THE BASICS: CALLS TO ACTION
  44. 44. 10/7/2013 #bbcon 44 GETTING STARTED THE BASICS: CALLS TO ACTION
  45. 45. 10/7/2013 #bbcon 45 GETTING STARTED THE BASICS: CALLS TO ACTION
  46. 46. 10/7/2013 #bbcon 46 GETTING STARTED THE BASICS: CALLS TO ACTION.
  47. 47. 10/7/2013 #bbcon 47 GETTING STARTED THE BASICS: CALLS TO ACTION.
  48. 48. 10/7/2013 #bbcon 48 GETTING STARTED THE BASICS: CALLS TO ACTION
  49. 49. 10/7/2013 #bbcon 49 PROMOTING COMPETITION & ACHIEVEMENT “CREATING TEAMS IS NOT JUST AN OPTION FOR REGISTRATION, IT IS THE BIGGEST PRECURSOR TO PEER-TO- PEER FUNDRAISING REVENUE.” - BLACKBUAD’S PEER-TO-PEER EVENT FUNDRAISING BENCHMARK STUDY MARCH 2013
  50. 50. 10/7/2013 #bbcon 50 PROMOTING COMPETITION & ACHIEVEMENT
  51. 51. 10/7/2013 #bbcon 51 PROMOTING COMPETITION & ACHIEVEMENT
  52. 52. 10/7/2013 #bbcon 52 PROMOTING COMPETITION & ACHIEVEMENT
  53. 53. 10/7/2013 #bbcon 53 PROMOTING COMPETITION & ACHIEVEMENT COMPANIES
  54. 54. 10/7/2013 #bbcon 54 PROMOTING COMPETITION & ACHIEVEMENT “COMPANIES”
  55. 55. 10/7/2013 #bbcon 55 PROMOTING COMPETITION & ACHIEVEMENT “COMPANIES”
  56. 56. 10/7/2013 #bbcon 56
  57. 57. 10/7/2013 #bbcon 57
  58. 58. 10/7/2013 #bbcon 58 FUNDRAISING SUPPORT
  59. 59. 10/7/2013 #bbcon 59
  60. 60. 10/7/2013 #bbcon 60 FUNDRAISING SUPPORT
  61. 61. 10/7/2013 #bbcon 61 FUNDRAISING SUPPORT
  62. 62. 10/7/2013 #bbcon 62 FUNDRAISING SUPPORT
  63. 63. 10/7/2013 #bbcon 63 FUNDRAISING SUPPORT
  64. 64. 10/7/2013 #bbcon 64 FUNDRAISING SUPPORT
  65. 65. 10/7/2013 #bbcon 65 FUNDRAISING SUPPORT
  66. 66. 10/7/2013 #bbcon 66 FUNDRAISING SUPPORT
  67. 67. 10/7/2013 #bbcon 67 RESPONSIVE
  68. 68. 10/7/2013 #bbcon 68 BEYOND THE BASICS
  69. 69. 10/7/2013 #bbcon 69
  70. 70. 10/7/2013 #bbcon 70 BEYOND THE BASICS
  71. 71. 10/7/2013 #bbcon 71 BEYOND THE BASICS
  72. 72. 10/7/2013 #bbcon 72
  73. 73. 10/7/2013 #bbcon 73
  74. 74. 10/7/2013 #bbcon 74 AFTER THE EVENT
  75. 75. 10/7/2013 #bbcon 75
  76. 76. 10/7/2013 #bbcon 76 FUNDRAISING SUPPORT
  77. 77. 10/7/2013 #bbcon 77
  78. 78. 10/7/2013 #bbcon 78
  79. 79. 10/7/2013 #bbcon 79 Personal event day within Single campaign using Luminate Survey in Participant Center
  80. 80. 10/7/2013 #bbcon 80 Personal kilometer tracker
  81. 81. 10/7/2013 #bbcon 81
  82. 82. 10/7/2013 #bbcon 82 BRINGING MULTIPLE CAMPAIGNS TOGETHER
  83. 83. 10/7/2013 #bbcon 83
  84. 84. 10/7/2013 #bbcon 84
  85. 85. 10/7/2013 #bbcon 85
  86. 86. 10/7/2013 #bbcon 86
  87. 87. 10/7/2013 #bbcon 87
  88. 88. 10/7/2013 #bbcon 88 BREAKOUT SESSIONS
  89. 89. 10/7/2013 #bbcon 89 P2P BOOT CAMP IS BACK! CLASSES START NOVEMBER 5TH

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