Managing Digital Footprints - Presentation for UNDP Jordan April 2014

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On 7 April programme and operations staff from UNDP's Country Office Jordan convened for a follow-up session on the introduction to UNDP's Emerging Innovation Framework. The session focussed on managing digital footprints and workin out loud & sharing while we work as integral part of our efforts to innovate and improve our work. In this context, particularly the response to the Syria crisis.

This session and the support on innovation are provided by the Sub-Regional Facility in response to the Syria crisis.

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  • Remark: google market domination
  • Risks: we encourage staff to use it, but if staff is not trained, see what can happen
  • Important for you to know but even more important: tell your staff! International Civil Servant code of conductAlways act in interest of UNDP, don’t contradict UNDP messages. Social network accounts are simultanesously the voice of a person and of the US government.Integrity, professionalism, respect for diversity, independence, impartialityRestrain express opinions on controversial issuesOnly publish what you would say on the recordShare cautiously, especially non-UN content. Even as direct message or facebook message. Resharing can be seen as endorsement. When in doubt, verify or wait to hit the send button. Be cautious who you add to your social media community, who you “like” and “follow”Prepare for crisis communications. LISTEN!!! Respect copyright laws, privacy, confidentiality Security: no confidential information, routes, personal details, strong password!! Identify yourself, use corporate branding
  • Not platforms, but the way the world is communicating is changing.
  • The way the world is communicating is changing.
  • Not platforms, but the way the world is communicating is changing.
  • Not platforms, but the way the world is communicating is changing.
  • Not platforms, but the way the world is communicating is changing.
  • Silke
  • The way the world is communicating is changing.
  • Social media strategy needs to be part of communications strategy and support achieving CO’s overall objectives, not for the sake of having a Twitter account
  • Not platforms, but the way the world is communicating is changing.
  • Not platforms, but the way the world is communicating is changing.
  • Not platforms, but the way the world is communicating is changing.
  • Managing Digital Footprints - Presentation for UNDP Jordan April 2014

    1. 1. Managing Digital Footprints Benjamin Kumpf (Sub-Regional Facility) Session with UNDP Jordan, May 2014
    2. 2. What are Digital Footprints? Why this matters for development. Some tips.
    3. 3. The trail and traces that people leave online.
    4. 4. Web 1.0 – static
    5. 5. Everyone can create content.
    6. 6. Digital Footprints The trail and traces that people leave online. • Active footprints: traces created by the users themselves. • Passive footprints: content generated by others about a person.
    7. 7. Which of the following platforms do you use? 1. Facebook 2. LinkedIn 3. Twitter 4. A blogging site 5. Teamworks
    8. 8. Please open a new tab and open Google. Kindly type your name and google yourself.
    9. 9. How many of the four first hits refer to you and not someone else with your name?
    10. 10. How many of the first four hits are web pages that you have control over? Content you generated yourself?
    11. 11. Why this matters for development? Why do clients come to UNDP?
    12. 12. Leadership ProjectsProjects Flagship publications
    13. 13. Why do clients and partners expect from UNDP today?
    14. 14. Leadership & expert knowledge ProjectsProjects, timely updates and knowledge sharing Publications & micro-content to engage
    15. 15. • Conversation image: 2 people Dialogue
    16. 16. Why does it matter to you?
    17. 17. Our Perspective Guardian post from UNDP colleague
    18. 18. Avoid mistakes. Know the rules.
    19. 19. Think about CNN, your mother and your boss. Social media guidelines link International Civil Servant code of conduct Always act in interest of UNDP Integrity, professionalism, respect for diversity, independence, impartiality Share cautiously Prepare for times of crisis Respect copyright laws, confidentiality, security of others Check facts Identify yourself, use corporate branding
    20. 20. Reacting to negative comments
    21. 21. What’s your objective? Who’s your audience? What do partners want?
    22. 22. IT’S NOT ABOUT TOOLS OR PLATFORMS. COMMUNICATIONS PARADIGMS HAVE CHANGED. IT’S ABOUT COMPETENCIES.
    23. 23. Getting started: Find your footprint Get top search spots
    24. 24. Create LinkedIn, Google+ and Teamworks profiles Ask Office of Communications how to feature you on UNDP online platforms How to get the number one spots
    25. 25. Step Two: Listen & set filters Find professional blogs: blogsearch.google.com Find professional groups: LinkedIn & Teamworks Add colleagues on Teamworks & subscribe to interesting Twitter users
    26. 26. Step Three: Contribute Comment on blogs Engage on Teamworks & LinkedIn Write a blog post
    27. 27. +Blogging!
    28. 28. Do you read blog posts on Teamworks? Do you read public blogs?
    29. 29. + Working out loud Blogging! + UNDP’s image: Advocacy - Inquiry
    30. 30. Click here for: Blog Wisdom in an Infographic
    31. 31. How much of your work is invisible?
    32. 32. Our approach to innovation
    33. 33. Make the invisible visible Think of the right audience– internal and/or external? We all have something to share: what is relevant for others? Ask before starting a project; share during. Create your Personal Learning Networks.
    34. 34. Blogging Tips How-to blog on Teamworks UNDP Blogging Guidelines Infographic on blogging How to blog: Tipps for beginners Professional blogging: What I have learned
    35. 35. You will have to earn your audience
    36. 36. Position Knowledge Products in Conversations (blogs, networks and discussion groups) and on Platforms (Slideshare, Issuu). Show Thought Leadership through Blogging, LinkedIn Influencers & Speakers Corner. Establish channels for regular updates on your projects. Contribute to corporate social media accounts.
    37. 37. Why is our online presence important?
    38. 38. IT’S NOT ABOUT TOOLS OR PLATFORMS. COMMUNICATIONS PARADIGMS HAVE CHANGED. IT’S ABOUT COMPETENCIES.
    39. 39. Social Awareness - Identify networks and audiences, adapt to their modes of communication & collaboration Critical Thinking – Evaluate content, check validity, contextualize ICT Skills – Identify right tools for business case, learn to use applications
    40. 40. What’s your objective? Who’s your audience? What do clients want?
    41. 41. – Social Media Time Management An 18-Minute Plan for Managing your Day – Harvard Business Review blog on social media
    42. 42. Thank you!

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