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10 Reasons Why You
Should be Using Signs
To Grow Your Business
Value of a Sign
The average business gets
up to 50% of their sales
from signage,85%
from within 5 miles.


Source: Small B...
Value of a Sign
The exposure generated
by the on-premise sign not
only costs far less than
other media exposures, it
also ...
Value of a Sign
    The addition of new signage to
    previously unsigned buildings,
    and the replacement of
    exist...
Vehicle Graphics
Mobile billboards create a
200% increase in awareness
of your products or services.




  Source: Interst...
Exhibits & Displays
“Exhibitors only have 4-6
seconds to grab the attention of
someone walking past their
exhibit. Adding ...
Value of Color
-Color increases brand
 recognition by up to 80%

-Color improves readership
 as much as 40%

-Color increa...
Point-of-Purchase (POP)
    70% of all brand purchase decisions are
    made in-store.




Source: The Point-of-Purchase A...
DDS – Dynamic Digital Signage
• Has a 47% impact on brand
  awareness
• Increases average purchase
  amount by 29%
• Creat...
Marketing in a Down Economy
B2B firms that maintained or increased their
marketing expenditures during the 1981-
1982 rece...
Marketing in a Down Economy
    Marketing News reported that in 2001, companies that
    maintained or increased their mar...
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F A S T S I G N S Sign Facts

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F A S T S I G N S Sign Facts

  1. 1. 10 Reasons Why You Should be Using Signs To Grow Your Business
  2. 2. Value of a Sign The average business gets up to 50% of their sales from signage,85% from within 5 miles. Source: Small Business Association - September 2007
  3. 3. Value of a Sign The exposure generated by the on-premise sign not only costs far less than other media exposures, it also is far more effective. Source: SIGNLINE, January 2003 – Public Service publication of the ISA (International Sign Association)
  4. 4. Value of a Sign The addition of new signage to previously unsigned buildings, and the replacement of existing signage (generally, with larger signs) resulted in an average revenue increase of 5%. Source: Small Business Association Website – University of San Diego Study 1995
  5. 5. Vehicle Graphics Mobile billboards create a 200% increase in awareness of your products or services. Source: Interstate Advertising Corp
  6. 6. Exhibits & Displays “Exhibitors only have 4-6 seconds to grab the attention of someone walking past their exhibit. Adding photography to your trade show exhibit can enhance attendee recall by 26%.” Source: Center for Exhibition Research -2006
  7. 7. Value of Color -Color increases brand recognition by up to 80% -Color improves readership as much as 40% -Color increases comprehension by 73% -Color can be up to 85%of Source: The Profit of Color – Color Marketing Group 2007 the reason people buy Source: The Profit of Color –
  8. 8. Point-of-Purchase (POP) 70% of all brand purchase decisions are made in-store. Source: The Point-of-Purchase Advertising Industry
  9. 9. DDS – Dynamic Digital Signage • Has a 47% impact on brand awareness • Increases average purchase amount by 29% • Creates a 32% upswing in overall sales volume, • Generates 33% growth in repeat buyers and • Pulls in 33% more store traffic Source: Info Trends - August 2007
  10. 10. Marketing in a Down Economy B2B firms that maintained or increased their marketing expenditures during the 1981- 1982 recession averaged significantly higher sales growth - both during the recession and for the following three years - than those who eliminated or decreased marketing. By 1985, sales of companies that were aggressive recession advertisers had risen 256% over those that did not keep advertising. Source: McGraw-Hill Research Laboratory of Advertising Performance; Study of Recessions (600 companies studied between 1980 and 1985)
  11. 11. Marketing in a Down Economy Marketing News reported that in 2001, companies that maintained or increased their marketing efforts managed to boost their market share and outperform those organizations with decreased marketing by almost 250 percent. Organizations that aggressively marketed increased their market share by 1.5 percent, and the organizations that managed to survive the recession and decreased their marketing budget only gained 0.2 percent. Source: Profit Impact of Market Strategy (PIMS) study conducted by the Strategic Planning Institute – September 2008

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