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Social Media - The Importance of Getting it Right

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A presentation given by John Baker of BKR Solutions to Farnham Independent Networking on July 19th 2011.

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Social Media - The Importance of Getting it Right

  1. 1. SOCIAL MEDIA - THE IMPORTANCE OF GETTING IT RIGHT WHY YOUR BUSINESS NEEDS A SOCIAL MEDIA BLUEPRINT John Baker, BKR Solutions for Farnham Independent Networking
  2. 2. SOCIAL MEDIA - THE IMPORTANCE OF GETTING IT RIGHT what is social media? why do we need it? why you need to be careful creating a social media blueprint
  3. 3. what is social media?
  4. 4. what is social media? The use of technology to co-create, know, like, and trust.
  5. 5. what is social media?It strengthens relationships between companies, customers and potential customers in order to satisfy the needs of all who are involved.
  6. 6. the major social networks
  7. 7. the major social networks
  8. 8. why do we need it?
  9. 9. why do we need it?It’s where your customers are.
  10. 10. why do we need it? It’s where your potential customers are.
  11. 11. why do we need it? If Facebook were a country ... it would be the third largest country in the world.(with over 750 million active users as of July 2011)
  12. 12. why do we need it? There are approximately 62million people living in the UK.
  13. 13. why do we need it? Almost 50% of them are on Facebook.(29.9 million as of May 11, making the UK the 3rd largest Facebook country in terms of users)
  14. 14. why do we need it?50% of active users log on to Facebook in any given day.
  15. 15. why do we need it?
  16. 16. why do we need it? 500% increase in visitors to Facebook from the UK since April 09
  17. 17. why do we need it?Twitter has seen 300% growth in the same time.
  18. 18. why do we need it? 370% for LinkedIn.
  19. 19. why do we need it? As of May 2011, ?? hours of video are being uploaded to YouTube every minute.
  20. 20. why do we need it? As of May 2011, 48 hours of video are being uploaded to YouTube every minute.
  21. 21. why do we need it? 48 (a 37% increase in the last six months, and 100% over last year)
  22. 22. why do we need it?YouTube videos now receives over 3 billion views a day. (a 50% increase over last year)
  23. 23. why you need to be careful
  24. 24. why you need to be careful A tired profile can damage your brand.
  25. 25. why you need to be carefulYou are wasting effort if youdon’t know what you want to get from it.
  26. 26. why you need to be careful Avoid burnout.
  27. 27. your social media blueprint
  28. 28. your social media blueprintGive yourself the best chance of success...
  29. 29. your social media blueprintSet out clear goals for your social media campaigns.
  30. 30. your social media blueprintMake sure you know what you are doing!
  31. 31. your social media blueprint Use the web to research thebest ways to link the elementsof your social media presence.
  32. 32. your social media blueprint Or...
  33. 33. your social media blueprint Buy my book!
  34. 34. your social media blueprint
  35. 35. social media blueprint Contains 77 easy to implementtactics to give your social media campaign the start it deserves
  36. 36. social media blueprint If you do nothing else, keep these 5 social media tactics in mind...
  37. 37. social media blueprint Tactic #12: Lure in followers by posting free, useful information.
  38. 38. social media blueprint Tactic #15: Use your own judgement over that of experts.
  39. 39. social media blueprint Tactic #20: Remember that social media marketing is still marketing.
  40. 40. social media blueprint Tactic #64: Have your fan page open to a splash page with discounts and news.
  41. 41. the ‘wall’ page
  42. 42. the ‘info’ page
  43. 43. the ‘splash’ page
  44. 44. making a splash
  45. 45. making a splash
  46. 46. social media blueprint Tactic #77: Start a conversation and get readers involved.
  47. 47. social media blueprint Get your copy todaywww.socialmediablueprintbook.com
  48. 48. SOCIAL MEDIA MANAGEMENTWeb. http://bkr.uk.com Twitter. @bkrsolutionsEmail. john@bkr.uk.com

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