Simplicity Matters: Magnolia at the JavaSIG New York

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Provided you have no product development experience, an unproven business model and no funding, would you set out to enter an already overcrowded marketplace?

Magnolia is the story of four people who did; and almost failed; and almost failed again; and succeeded in the end, because they truly believe in one thing:

Simplicity matters.

You will learn how our focus on simplicity makes Magnolia so attractive for our clients, for developers and for ourselves, and you will gain first insights into how we develop "Genuine", the new GUI for Magnolia 4.0.

Along the way, you will learn how a small team out of Switzerland was able to create a product that is used around the world, is loved by its users and developers, and supports a solid 100% growth rate with an open source business model; and how you can, too.

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Simplicity Matters: Magnolia at the JavaSIG New York

  1. 1. Simple Enterprise Content Management
  2. 2. Simplicity Matters How we got here and where we are heading Boris Kraft CEO, President Magnolia Americas, Inc All forward looking statements are assumptions and can change at any time. No guarantees are given about the future availability of features mentioned here or their suitability to your needs. 2 Version 3.2 20. May 2008 Boris Kraft Magnolia is a registered trademark of Magnolia Americas, Inc.
  3. 3. :-) 2 B ⬇ 3 Version 3.2 20. May 2008 Boris Kraft Magnolia is a registered trademark of Magnolia Americas, Inc.
  4. 4. What? 4 Version 3.2 20. May 2008 Boris Kraft Magnolia is a registered trademark of Magnolia Americas, Inc.
  5. 5. Magnolia Image Filtering Module 6 Version 3.2 20. May 2008 Boris Kraft Magnolia is a registered trademark of Magnolia Americas, Inc.
  6. 6. When? 7 Version 3.2 20. May 2008 Boris Kraft Magnolia is a registered trademark of Magnolia Americas, Inc.
  7. 7. Timeline 2003 2004 Nov 15th: Magnolia 1.0 Jan: Magnolia 1.1 Nov: Magnolia 2.0 New GUI, Configuration in JCR, Modules Magnolia For Documents 2005 Magnolia For Digital Media Sept: quot;Enterprise Editionquot; (bundles with Day's CRX) June: Magnolia 3.0 2006 OpenWFE, open-sources M. for Documents. EE announced quot;with support options and additional featuresquot; Nov: EE 3.0: Sitedesigner, JSR-168, LDAP, Package Manager 2007 December: 3.5 with I18n, Integration, Modules 2008 June 2008: 3.6 with Backup, Cache, Integration, Speed, Transactional activation 8 Version 3.2 20. May 2008 Boris Kraft Magnolia is a registered trademark of Magnolia Americas, Inc.
  8. 8. Who? 9 Version 3.2 20. May 2008 Boris Kraft Magnolia is a registered trademark of Magnolia Americas, Inc.
  9. 9. Visitors on magnolia.info (find the white spots) 10 Version 3.2 20. May 2008 Boris Kraft Magnolia is a registered trademark of Magnolia Americas, Inc.
  10. 10. Magnolia Americas Enterprise Clients (selection) • J2 Global (efax.com) • Johnson & Johnson • Kajeet • Nemours • Sony Latin America • Texas State University • U.S. Army • U.S. Navy 11 Version 3.2 20. May 2008 Boris Kraft Magnolia is a registered trademark of Magnolia Americas, Inc.
  11. 11. Why? 17 Version 3.2 20. May 2008 Boris Kraft Magnolia is a registered trademark of Magnolia Americas, Inc.
  12. 12. quot;Simplicity is the ultimate sophisticationquot; – Leonardo Da Vinci 19 Version 3.2 20. May 2008 Boris Kraft Magnolia is a registered trademark of Magnolia Americas, Inc.
  13. 13. Client Benefits (their words) • The fact that a team of four people [the web staff at Nemours] is able to maintain 5000 pages of web content speaks volumes about Magnolia (Amir Mistric, Enterprise Manager of Application Development, Nemours) • [Magnolia] has one of the most intuitive and simple-to-use interfaces of any open-source Web content management product we've tested (E-Week review) • ...people seemed to just understand Magnolia intuitively... (Tom Jensen, Boise Cascade) 20 Version 3.2 20. May 2008 Boris Kraft Magnolia is a registered trademark of Magnolia Americas, Inc.
  14. 14. Scott Stacey CTO lastminute.com.au • In our on-line world - increased customer satisfaction, reduced staff turnover, and happier staff are all viewed as hard (measurable) benefits • our customer satisfaction ratings have soared • the product team is much happier working with a current and world class product - reducing turnover and increasing their productivity 21 Version 3.2 20. May 2008 Boris Kraft Magnolia is a registered trademark of Magnolia Americas, Inc.
  15. 15. What’s coming? 22 Version 3.2 20. May 2008 Boris Kraft Magnolia is a registered trademark of Magnolia Americas, Inc.
  16. 16. GenUIne - Magnolia 4.0 GUI Scope • Technology (back-end): introduce a standardized, customizable and extensible technology for creating the next generation of the Admin Central UI • Usability improve Magnolia back-end's usability and user-experience • Technology (front-end): support building fully AJAX-enabled websites 23 Version 3.2 20. May 2008 Boris Kraft Magnolia is a registered trademark of Magnolia Americas, Inc.
  17. 17. GenUIne - Magnolia 4.0 GUI Goals • usability • effectiveness & efficiency • error robustness • satisfaction (quot;joy-of-usequot;) • ease-of-development • extensibility • customization 24 Version 3.2 20. May 2008 Boris Kraft Magnolia is a registered trademark of Magnolia Americas, Inc.
  18. 18. How do we go about it? • the usual suspects: Scrum, Backlog, Wiki • two trails in parallel • interface and interaction design • technologies 25 Version 3.2 20. May 2008 Boris Kraft Magnolia is a registered trademark of Magnolia Americas, Inc.
  19. 19. Design Trail • analysis • concept • design & prototyping • evaluation • specification • implementation 26 Version 3.2 20. May 2008 Boris Kraft Magnolia is a registered trademark of Magnolia Americas, Inc.
  20. 20. Technology Trail • technology evaluation overview • decision table: server-side technologies • Javascript Tools • JSF integration • Webservice integration 27 Version 3.2 20. May 2008 Boris Kraft Magnolia is a registered trademark of Magnolia Americas, Inc.
  21. 21. Testimonial Within the first week www.lastminute.com.au doubled its market share as measured by Hitwise Scott Stacey, CTO lastminute.com.au 36 Version 3.2 20. May 2008 Boris Kraft Magnolia is a registered trademark of Magnolia Americas, Inc.
  22. 22. Still :-) 2 B ⬇ 37 Version 3.2 20. May 2008 Boris Kraft Magnolia is a registered trademark of Magnolia Americas, Inc.
  23. 23. Further Info • Thank you for your interest in Magnolia! Boris Kraft, CEO Magnolia Americas, Inc. boris.kraft@magnolia.info http://www.magnolia.info 38 Version 3.2 20. May 2008 Boris Kraft Magnolia is a registered trademark of Magnolia Americas, Inc.

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