Scott Liewehr, Analyst of WCM at Digital Clarity Group, takes a fresh look at the core aspects of Web Content Management and explains why, in a market filled with software which claim to do it all, mastery of the fundamentals is critical.
- Complexities in today’s WCM environment
- Understanding the core processes to support an organization's online presence
- Core capabilities for WCM to be prepared for the needs of tomorrow
- How to sidestep the never-ending 'features battle' and bring the WCM conversation back to basics within your organization