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Shareman is a content exchange service that works somewhat like BitTorrent, but much more user- and ISP-friendly. It features very fast downloading of content thanks to peer-to-peer and caching. Shareman is deployed on a number of ISP networks in Russia, and the rate of heavy content localization is encouraging. ISPs tired of their ever-overloaded channels should install Shareman on their networks. Immediate relief guaranteed.

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  1. 1. Shareman The ultimate content exchange service
  2. 2. What is Shareman <ul><li>Shareman is a digital content exchange network. </li></ul><ul><li>In Shareman, users share video, audio and other content with other users. </li></ul><ul><li>Users can socialize: they have personal profiles, may comment and chat. </li></ul>
  3. 3. What means the name <ul><li>Shareman, “share man”, is someone who </li></ul><ul><li>shares something he has with other people. </li></ul><ul><li>A good man, in other </li></ul><ul><li>words. </li></ul>
  4. 4. Closest competitors <ul><li>First of all, there were web-based downloading services (Rapidshare and likes). They are, by now, totally obsolete . </li></ul><ul><li>For now, the most well-established competing technology is BitTorrent. </li></ul><ul><li>Shareman is much more user-oriented and convenient , because it features content catalog. Users don't have to be registered in order to download content. </li></ul>
  5. 5. Why not BitTorrent? <ul><li>Using BitTorrent, you first have to do web search for needed torrent, then login (or register) to tracker web site, then download the torrent file, then open it on BitTorrent client (provided you already have one). </li></ul><ul><li>Too messy and complicated, isn't it? </li></ul>
  6. 6. Why Shareman? <ul><li>With Shareman, you just have to launch the application. (Most people keep it running all the time, anyway) </li></ul><ul><li>Then you choose the content you like and click Download button. While it downloads, you may chat for a while. Once it has downloaded, you may watch it or listen to it right there in Shareman. One fantastic application for everything ! </li></ul>
  7. 7. Content, well presented <ul><li>They key to good usability of Shareman is simple: all available content is presented in a structured, good looking, always updated catalog . </li></ul><ul><li>Even if a user doesn't know exactly what he is looking for, there is always something that will catch his attention. </li></ul>
  8. 8. Shareman's Catalog The content here is in Russian because it’s a screenshot from Russian network.
  9. 9. Content is rated <ul><li>All content in Shareman is automatically rated based on the number of downloads. Content with high ratings comes first in the lists. </li></ul><ul><li>As a result, the most popular content is immediately seen and is often downloaded again by some other users. </li></ul>
  10. 10. Why share content? <ul><li>Main drivers of sharing are: </li></ul><ul><li>People just like to share (we don't know why) </li></ul><ul><li>In Shareman, users are rewarded with bonus points for their shared content. Eventually, they can convert these points to real money . </li></ul><ul><li>Some users in Russia make their living by uploading content to Shareman. </li></ul>
  11. 11. People really like chatting <ul><li>Shareman features built-in chat . </li></ul><ul><li>Users love to chat. It's the best thing to do, while your movie is being downloaded. </li></ul><ul><li>But most of them get so addicted to chat , that they keep Shareman running all the time. </li></ul><ul><li>Which is very good for content availability . </li></ul>
  12. 12. Screenshot of chat The chat text here is in Russian because it’s a screenshot from Russian network.
  13. 13. Customer service <ul><li>With BitTorrent, users are on their own . The best help they can receive is maybe some advice by other users on some web forum. </li></ul><ul><li>Users of Shareman, on the contrary, are well supported by Shareman's customer service team. </li></ul>
  14. 14. Advantages of Shareman Convenient Content Catalog Chat Ratings and comments Very high downloading speed Easy-to-use Appication Adjusted to ISP's network Customer service
  15. 15. Shareman, technically <ul><li>Some technical features: </li></ul><ul><li>4 years of constant development </li></ul><ul><li>smart network of specialized servers : caching, controlling, database handling, etc. </li></ul><ul><li>handling thousands of Terabytes daily in Russia </li></ul><ul><li>fully scalable to any possible load </li></ul>
  16. 16. Relief for ISPs <ul><li>BitTorrent doesn't adjust to Internet Service Providers (ISPs) network. But Shareman does. </li></ul><ul><li>Shareman keeps most of the traffic inside ISP's network. BitTorrent traffic overloads broadband uplinks of an ISP (to a higher-tier provider or national Internet backbone). Shareman actually reduces this load (in Russia – by half! ) and associated ISP costs. Shareman saves money of an ISP thanks to caching and smart peer-to-peer. </li></ul>
  17. 17. A way to make new price plans <ul><li>What's more, since Shareman doesn't induce direct costs to an ISP, new attractive price plans may be launched for heavy content users. </li></ul><ul><li>An example: flat-rate access to Internet at 4 Mbit/s speed, but access to Shareman is at 100 Mbit/s speed . </li></ul><ul><li>Shareman becomes a real competitive advantage to ISP, a bait to attract new (or preserve existing) subscribers. </li></ul>
  18. 18. Better network utilization <ul><li>Every network has its bottlenecks. Shareman adjusts  to ISP network configuration and its peculiarities. </li></ul><ul><li>For example, in case ISP has weaker links between big cities it serves, Shareman may be set to keep traffic within each separate city when possible. The links are therefore less loaded and other Internet services are not harmed by heavy content downloads. </li></ul>
  19. 19. Better control over users <ul><li>Torrent trackers have very few information on their users and may be hosted abroad or otherwise out of reach of authorities. </li></ul><ul><li>Shareman has full information on its users: their IPs, registration data, sharing and downloading logs. All of this information is made available to ISP and state authorities when and how needed. </li></ul><ul><li>Authorities gain complete control over users. </li></ul>
  20. 20. Versatility of Shareman <ul><li>Since Shareman is basically just a very efficient content delivery mechanism paired with an easy-to-use catalog, it can be turned into almost any kind of desired online service. Examples: </li></ul><ul><li>digital cinema (just movies); </li></ul><ul><li>strictly licensed content shop (nobody but few partners are allowed to publish); </li></ul><ul><li>pay-per-download shop; </li></ul><ul><li>even an adult video service. </li></ul>
  21. 21. Whatever you want it to be Full-featured content exchange Anime portal Adult movies Digital cinema Licensed software shop Pay-per-download service
  22. 22. How to launch the service <ul><li>Let's imagine an ISP wants to establish Shareman service for its subscribers. </li></ul><ul><li>Shareman tech team is up to analyze ISP's network topology and rough number of subscribers in each segment of the network. </li></ul><ul><li>They then decide, how many and what kind of servers are needed to handle the traffic. </li></ul><ul><li>When servers are in place, Shareman installs its proprietary software . </li></ul>
  23. 23. How to fill the network <ul><li>At this point, the service is technologically ready but there's no content and no users yet. </li></ul><ul><li>We attract users by promising rewards of real money for sharing (uploading) the content. </li></ul><ul><li>As soon as there is content , it is a job of the ISP to promote the service to its subscribers. It has proved effective to set up a lucrative price plan specifically for Shareman. </li></ul>
  24. 24. How to care for users <ul><li>Ok, there is network, and there is content. Eventually there will be violators of policy and those who need help with the service. </li></ul><ul><li>The most active users become a part of Shareman team. They moderate content. </li></ul><ul><li>Shareman has means to make reprimands to offending users and even ban them from service in case of repeated violations. </li></ul>
  25. 25. A growing social system <ul><li>Once the network is properly launched, it becomes a self-supporting system in terms of content and society of users. </li></ul><ul><li>There is 100-10-1 rule : of all users, 10% rate and make comments, and only 1% upload content. But, once there are enough users, the system reproduces itself . </li></ul><ul><li>There is a snowball effect : more users lead to more content which leads to even more users and overall attractiveness of service. </li></ul>
  26. 26. Legal issues <ul><li>Shareman is a privately held company in British Virgin Islands jurisdiction. As a legal entity, it complies to BVI laws and regulations regarding digital content. </li></ul><ul><li>As a partner of an ISP, Shareman will follow all policies defined by contract with that ISP. </li></ul><ul><li>This includes immediate takedown of any content that violates copyright or civil law. </li></ul><ul><li>Shareman will not be held responsible for any infringing activity of its users. </li></ul>
  27. 27. Principles of cooperation with ISP <ul><li>Shareman will sign a long-term contract with partnering ISP. </li></ul><ul><li>Shareman charges fixed monthly fee , which will be determined prior to signing the contract and launching the service, based on rough number of subscribers and estimated volume of traffic. </li></ul><ul><li>This fee will gradually increase according to increase of traffic handled by Shareman. </li></ul>
  28. 28. Principles of cooperation with ISP <ul><li>In any case, the fee will be significantly less than uplink costs cut thanks to Shareman, so there is direct profit for the ISP. </li></ul><ul><li>All the equipment (servers, storage systems) needed to launch Shareman is provided by the ISP and remains its property, thus being an asset . Shareman will not claim any rights to that equipment. </li></ul><ul><li>Shareman will carry all costs of encouraging users to share content (rewarding users). </li></ul>
  29. 29. <ul><li>Thank you for your attention. </li></ul><ul><li>We hope it was interesting. </li></ul><ul><li>Please contact: </li></ul><ul><li>ILYA MIKOV </li></ul><ul><li>[email_address] </li></ul>