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Effective Uses Of Social Media In Associations

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Effective Uses Of Social Media In Associations

  1. 1. Effective Uses of Social Media in Associations Ben Martin, CAE
  2. 2. Vocabulary Test <ul><li>Blog </li></ul><ul><li>Podcast </li></ul><ul><li>Wiki </li></ul><ul><li>Facebook </li></ul><ul><li>Flickr </li></ul><ul><li>ActiveRain </li></ul><ul><li>RSS </li></ul><ul><li>MySpace </li></ul><ul><li>YouTube </li></ul><ul><li>Digg </li></ul><ul><li>Twitter </li></ul><ul><li>Ning </li></ul>
  3. 3. Potential Uses of Social Media <ul><li>Thought leadership </li></ul><ul><li>Transparency </li></ul><ul><li>Get feedback </li></ul><ul><li>Marketing tool </li></ul><ul><li>Identifying volunteers </li></ul><ul><li>Personify </li></ul><ul><li>Too much news </li></ul><ul><li>Opinion </li></ul><ul><li>Connect members to each other </li></ul><ul><li>Engage members in association activities </li></ul><ul><li>Peek behind the curtain </li></ul>
  4. 4. Association Social Media <ul><li>What you’re about to see </li></ul><ul><li>is real </li></ul>
  5. 6. Acronym <ul><li>Engaged members before launch </li></ul><ul><li>Cross-promoted </li></ul><ul><li>Special events </li></ul><ul><li>Thought leadership </li></ul><ul><li>Personified </li></ul><ul><li>Event coverage </li></ul><ul><li>Link outs </li></ul><ul><li>Multi-author </li></ul><ul><li>Unmoderated comments </li></ul><ul><li>No association news </li></ul>
  6. 9. NAM <ul><li>Highly political </li></ul><ul><li>Media battleground </li></ul><ul><li>Staff driven </li></ul><ul><li>YouTube video integration </li></ul>
  7. 12. ASM <ul><li>Highly integrated </li></ul><ul><ul><li>Blog </li></ul></ul><ul><ul><li>Podcast </li></ul></ul><ul><ul><li>Video sharing </li></ul></ul><ul><li>Professional staff & volunteer </li></ul>
  8. 15. Association Forum <ul><li>Blog with rotating authors, supplements magazine content </li></ul><ul><li>Podcasts </li></ul><ul><li>YouTube </li></ul>
  9. 18. IL Park & Recreation Association <ul><li>Staff driven blog </li></ul><ul><li>Video </li></ul><ul><li>Pull RSS to association homepage </li></ul>
  10. 27. Virginia Association of REALTORS® <ul><li>Multiple blogs (5) </li></ul><ul><li>Multiple authors </li></ul><ul><li>Staff & volunteer </li></ul><ul><li>Cross-promoted </li></ul><ul><li>Sticky content </li></ul><ul><li>Social networking </li></ul><ul><ul><li>Linkedin </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><li>Promote events </li></ul><ul><li>Face to face </li></ul><ul><li>Member connections </li></ul><ul><li>Winning converts </li></ul>
  11. 32. Society for Word of Mouth <ul><li>Ning.com </li></ul><ul><li>Custom Facebook </li></ul><ul><li>Very low startup costs </li></ul><ul><li>Membership directory on steroids </li></ul><ul><li>Discussion forums </li></ul><ul><li>Periodic member e-mails with updates </li></ul><ul><li>Users can create their own sub-groups </li></ul><ul><li>Online library </li></ul>
  12. 35. Custom Social Networking Sites <ul><li>Ning.com </li></ul><ul><li>CollectiveX.com </li></ul><ul><li>Blogtronix.com </li></ul><ul><li>AffinityCircles.com </li></ul><ul><li>OneSite.com </li></ul><ul><li>Haystack.Cerado.com </li></ul><ul><li>FriendSite.com </li></ul><ul><li>SocialEngine.net </li></ul><ul><li>WildApricot.com </li></ul><ul><li>Drupal.org </li></ul>
  13. 39. SNAMA <ul><li>Association management system disguised as a social networking site </li></ul><ul><li>Track member use and interest closely </li></ul><ul><li>Not cheap! </li></ul>
  14. 40. More Examples & Information <ul><li>AssociationSocialMedia.com </li></ul><ul><li>caeexam.blogspot.com </li></ul>
  15. 41. Effective Uses of Social Media in Associations Ben Martin, CAE

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