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Brooklyn HubSpot User Group (HUG) Meetup Q1 2015

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A presentation for the Brooklyn HubSpot User Group meetup March 4, 2015. We discussed the fundamentals of Inbound marketing, content strategy, plans for the Brooklyn HUG, and ways for our members to get involved.

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Brooklyn HubSpot User Group (HUG) Meetup Q1 2015

  1. 1. Brooklyn HubSpot User Group Q1 2015 Meetup Follow @bklynhug Tweet pics and takeaways using #bkhug WiFi Network: BrooklynWorks Password: BrooklynWorks@159 @BKLYNHUG #BKHUG
  2. 2. YOU’RE PROBABLY WONDERING… WiFi Network = BrooklynWorks159 Password = BrooklynWorks@159 Bathrooms: 3 in the hall (follow signs) The hashtag for this meetup: #BKHUG SWAG • HubSpot lip balm for everyone! • Blog Fuel Mug if you do a video testimonial ;-) Food & Drink: coffee, water, beer, wine, soda, and plenty of hors d’oeuvres … enjoy!
  3. 3. Thank you BrooklynWorks @159 www.brooklynworks159.com
  4. 4. Without further ado, welcome to…
  5. 5. Meet your co-leaders.
  6. 6. HubSpot user since 2012 Inbound, HubSpot, Partner Certified Owner Lovable Marketing, LLC WordPress & Graphic Designer www.carriegallagher.com @BKLYNHUG #BKHUG Hello, my name is Carrie.
  7. 7. @BKLYNHUG #BKHUG HubSpot user since 2013 Inbound and HubSpot Certified Instructional Marketing Manager at SchoolKeep.com Getting married in 17 days! Hello, my name is Becky.
  8. 8. Where to find our HUG online.
  9. 9. bit.ly/bklynhug Join the LinkedIn Group
  10. 10. twitter.com/bklynhug Follow on Twitter @BKLYNHUG @BKLYNHUG #BKHUG
  11. 11. academy.hubspot.com/hubspot-user-groups
  12. 12. brooklyn.hubspotusergroups.com @BKLYNHUG #BKHUG
  13. 13. Save these dates.
  14. 14. @BKLYNHUG #BKHUG Thursday, June 18th Guest Speaker: Rachel Sprung from HubSpot! Thursday, September 24th Inbound ‘15 Wrap-Up with HubSpot’s Sarah Bedrick! Thursday, December 3rd 2015 Wrap-Up & 2016 Goal Setting brooklyn.hubspotusergroups.com/meetup-schedule
  15. 15. #BKHUG www.inbound.com Register with code BrooklynHUG15 for $50 off 8 Members to register with our code receive a copy of Seth Godin's new book 15 Members to register with our code get access to exclusive executive networking 25 Members to register with our code get access to VIP seating during all keynotes All members will be invited to a huge INBOUND HUG event
  16. 16. We have big plans for this HUG.
  17. 17. at least 2 video testimonials per meetup. @BKLYNHUG #BKHUG
  18. 18. HubSpot guest speakers. Rachel Sprung Product Marketing Team Thursday, June 18 Sarah Bedrick Academy Team Thursday, September 24 #BKHUG
  19. 19. help you get more out of HubSpot. @BKLYNHUG #BKHUG
  20. 20. help you connect with each other. @BKLYNHUG #BKHUG
  21. 21. promote local HubSpot agencies. #BKHUG
  22. 22. host a BIG event for Inbound Marketing Week 2016. @BKLYNHUG #BKHUG
  23. 23. #BKHUG But the most important thing is …
  24. 24. #BKHUG Getting Brooklyn to go Inbound.
  25. 25. tell someone you know. @BKLYNHUG #BKHUG
  26. 26. tell your online community. @BKLYNHUG #BKHUG
  27. 27. bring a business owner. @BKLYNHUG #BKHUG
  28. 28. @BKLYNHUG #BKHUG host a meetup.
  29. 29. #BKHUG This is your HUG and we want feedback!
  30. 30. @BKLYNHUG #BKHUG Recommend a meetup space in Brooklyn Tell us what you want to learn Tell us how we can improve or just have a question? Tweet @bklynhug Tweet @LovableMarketer Tweet @RabeckaKrill Email bklynhug@gmail.com Want to give a presentation?
  31. 31. #BKHUG So, why are were here tonight?
  32. 32. @BKLYNHUG #BKHUG because buyer behavior has changed.
  33. 33. and people are sick of this. #BKHUG
  34. 34. Blog Social Media Keywords Site Pages Calls-to-Action Landing Pages Forms Contacts Email Workflows Lead Scoring CRM Integrations Social Media Smart-Calls-to-Action Email Workflows Attract Convert Close Delight Stranger s Visitors Leads Customers Promoters INBOUND MARKETING METHODOLOGY @BKLYNHUG #BKHUG
  35. 35. good marketing stands out because it helps humans solve problems.
  36. 36. and it doesn’t feel like marketing.
  37. 37. Make stuff people want.1 THINK LIKE A JOURNALIST TO CREATE “WHO, WHAT, WHEN, WHERE, WHY & HOW” CONTENT THAT MEETS BUYERS IN THEIR JOURNEY: PODCASTS BIG ROCK CONTENT WHITE PAPERS COMPARISONS BLOG POSTS! @BKLYNHUG #BKHUG FAQS HOW-TO’S SLIDESHARES E-BOOKS VIDEOS
  38. 38. @BKLYNHUG #BKHUG START BY ANSWERING THE QUESTIONS PEOPLE ASK YOU EVERY DAY. “Who are the best …” “What’s the difference between …” “When is the best time to…” “Where can I …” “Why should I … “ “How do I …”
  39. 39. Be generous. 2 THE MORE YOU GIVE, THE MORE YOU’LL GET IT INCREASES # OF PAGES & INBOUND LINKS IT BUILDS TRUST, CREDIBILITY, & GOOD WILL
  40. 40. Rock your keywords. GET ON PAGE 1! GO AFTER LOW-HANGING FRUIT (keyword tool; sitealerts.com) INCREASE ORGANIC TRAFFIC BE STRATEGIC ABOUT PPC @BKLYNHUG #BKHUG
  41. 41. Give great directions.4 COMPELLING OFFERS CLEAR CALLS TO ACTION RELEVANT LANDING PAGES SMART FORMS FOLLOW-UP WORKFLOWS @BKLYNHUG #BKHUG
  42. 42. analyze analyze analyze.5 IF IT DON’T MAKE DOLLARS, IT DON’T MAKE SENSE. @BKLYNHUG #BKHUG
  43. 43. http://academy.hubspot.com/customer-projects Have You Seen the New Academy Projects?
  44. 44. Let’s talk content. Where do your ideas come from? How do you produce consistently? Do you repurpose? Do you curate OPC? Do you outsource? How far in advance do you plan? Does your sales team pitch in? Tell us about a successful content campaign! Tell us about your challenges and frustrations!
  45. 45. THANK YOU! See you for our Q2 Meetup Thursday, June 18 Follow @bklynhug Tweet your pics and takeaways #BKHUG Be sure to register at: brooklyn.hubspotusergroups.com/june-2015 @BKLYNHUG #BKHUG

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