Yahoo Messenger

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Yahoo Messenger online community & service analysis.

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Yahoo Messenger

  1. 1. Yahoo Messenger<br />Online Community & Service Analysis<br />Borislav Kiprin – MDMK10<br />
  2. 2. What is Yahoo Messenger?<br />Features:<br />Yahoo! Voice<br />Voicemail and file sharing<br />Plug-ins<br />Yahoo! Mail integration<br />Webcam<br />Offline messaging<br />Games<br />Customization<br />Avatars<br />MS, Unix & Mac OS compatibility<br />Multiple language support<br />Launched as Yahoo! Pager on March 9, 1999<br />248 million active registered Yahoo global users by Jan 2008<br />Borislav Kiprin – MDMK10<br />Source: http://en.wikipedia.org/wiki/Instant_messaging<br />
  3. 3. Typical life cycle of a community member<br />Borislav Kiprin – MDMK10<br />
  4. 4. Typical life cycle of a community member<br />Borislav Kiprin – MDMK10<br />Source: http://clean.cakephp.dk/user-interface<br />
  5. 5. Motivation to contributing to the community<br />Friends using Yahoo<br />Customization<br />History with the Brand<br />All-in-one portal such as Yahoo integration with the email box<br />Virtual Life – a second chance to be someone else, someone different<br />Borislav Kiprin – MDMK10<br />
  6. 6. Barriers to contributing to the community<br />User Pool – Only 248 Mn users…<br />Service saturation – many channels to communicate with friends<br />Mobile version – currently only an iPhone one<br />Strong competition – Skype, MSN, Google Talk…<br />Social Networks – the preferred com channel with friends and all of them have chat function<br />Borislav Kiprin – MDMK10<br />Source: http://en.wikipedia.org/wiki/Instant_messaging<br />
  7. 7. Reaching the tipping point<br />Is Yahoo Messenger failing to get the world<br />Borislav Kiprin – MDMK10<br />
  8. 8. Reaching the tipping point<br /><ul><li> Going Mobile
  9. 9. VOIP
  10. 10. Combining user pool with MSN (?!?)
  11. 11. Linkage to Social Networks</li></ul>Borislav Kiprin – MDMK10<br />
  12. 12. Reaching the tipping point<br />Yahoo Messenger with Voice is considered as a tipping point replacing current fixed line communication with VOIP service similar to Skype. This is a long waited added value to current customers. <br />Borislav Kiprin – MDMK10<br />
  13. 13. What is next for an Yahoo Messenger User?<br />Borislav Kiprin – MDMK10<br />

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