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Obama's Online Campaign


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Obama's Online Campaign

  1. 1. MDMK09 Borislav Kiprin
  2. 2. Barack Obama - Here, There … Everywhere Additional Actions Taken MDMK09 Borislav Kiprin
  3. 3. Objectives Accomplished MDMK09 Borislav Kiprin
  4. 4. How much did it cost? Obama spent around $14M. And did so disproportionately higher percentage of his total campaign expenditures on the internet, based on FEC data (McCain spent $4.6M) MDMK09 Borislav Kiprin
  5. 5. Best Practice MDMK09 Borislav Kiprin