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Web Portals - Elena Ibanez & Borislav Kiprin


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Web portals

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Web Portals - Elena Ibanez & Borislav Kiprin

  1. 1. Why Web Portals?<br />Never pretend!<br />Never be afraid!<br />Never give up!<br />Never Hide!<br />By Elena Ibanez & Borislav Kiprin<br />
  2. 2. What Portals are about?<br />“A web portal presents information from diverse sources in a unified way. Apart from the standard search engine feature, web portals offer other services such as e-mail, news, stock prices, information, and entertainment. Portals provide a way for enterprises to provide a consistent look and feel with access control and procedures for multiple applications, which otherwise would have been different entities altogether” (<br />By Elena Ibanez & Borislav Kiprin<br />
  3. 3. Portals & eCommerce<br /><ul><li>AOL: 48 Mn Users, 7% of which(3,4 Mn) visit the eCommerce page
  4. 4. Yahoo: 44,8 Mn users, of which 13% (5,8 Mn) visit the eCommerce site
  5. 5. MSN: 33,2 Mn users, of which 3,6% (1,2 Mn) visit the eCommerce site</li></ul>By Elena Ibanez & Borislav Kiprin<br />
  6. 6. Benefits of Investing in Portals<br />Numerous opportunities for add display<br />Large user base<br />Easy set up & Maintenance<br />Brand Awareness Buzz Creation – i.e. New Collection out!!!<br />Different visual format opportunities - banner ads, 3D, pop up us, widgets, apps etc.<br />Increases in SERP (more links from quality sites)<br />Portal campaigns are more effective in terms of CPC (less traffic - more quality)<br />Opportunities for micro-targeting - portals for women, for cool hunters etc.<br />By Elena Ibanez & Borislav Kiprin<br />
  7. 7. Budget Allocation Needed<br />By Elena Ibanez & Borislav Kiprin<br />