Smart strategies for branding yourself online job searches


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Graduation season is upon us! Approximately 1.6 million U.S. college students are expected to graduate this month and enter the “real world.” According to AfterCollege, Inc., only 17 percent of graduating seniors reported having a job lined up as of April.

If you find yourself among the 83 percent still looking for a job, it’s time to get serious about your search. Use the tips below and the accompanying articles to kick your job hunt into high gear.

Figure out what makes you special
Go beyond your resume
What's your target segment
Do your research
Be the expert
And more.

Walk into the interview know who you are, why your are different, and what values you can bring to your new potential employer and you will walk out of there leaving a lasting impact. One that will lead to your next job.

Published in: Education, Technology, Business
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Smart strategies for branding yourself online job searches

  1. 1. Smart Strategies For Your Online Job Search
  2. 2. Just like you choose your consumables based upon your brand recall
  3. 3. Your potential employer chooses their employees based upon their brand recall
  4. 4. SO, how do you build a strong brand
  5. 5. What makes you special? What image do you want for yourself?! What special skill set makes you stand out among all job applicants’! What is that teachers/employers have complimented you on? ! Your attention to detail! Ability to think on the fly? ! Deep industry knowledge?
  6. 6. Go beyond the resume. Google yourself. You just might be surprised. ! Don’t like what you see, flood Google (! Your social footprint. Do you want them to know you. Are really know you. ! LinkedIn (and others). ! Email address. Probably not
  7. 7. What is your target segment? What city do you want to live in! What companies are located there! Which companies align with your personality/goals
  8. 8. Stalk them
  9. 9. Do your research Join their LinkedIn page, follow their blog! What charities do they sponsor?! What events do they host! Who are their leaders, follow them! Do they belong to any charities?! Do they maintain a blog?! Are they active on LinkedIn, Twitter, or Facebook (but not their personal profile)
  10. 10. Be the expert. Start a blog. Write about your industry.! Talk socially. Comment and answer questions on company blogs, LinkedIn, and industry blogs.! Start speaking. Rotaries, AMA, Toastmasters, etc…! Write a book. (Just kidding)
  11. 11. Volunteer Where do you think the executive hang out?! Allows you to show you personality through causes! Allows you to showcase leadership skills! Allows you to gain experience! And helps out the community
  12. 12. Just check me out LinkedIn!! Twitter! Google+! Facebook Page! Slideshare,, And so much more….
  13. 13. But where should you look? What tools are available to you?
  14. 14. Online Resources HCC’s College Central Network. Your one-stop-shop for job listings. It contains a wealth of information on career options, job search skill development and local job openings.! LinkedIn. The world largest online professional network. Connecting through LinkedIn is a must for professional job seekers today. ! CareerRealism. An online career advice and job search magazine that was founded on the belief that “every job is temporary.” Its purpose is to help people solve their career and job search problems.! US News Career. Best jobs by industry, career and job search headlines, best careers and more. ! The Riley Guide. Contains free resources you can use to develop a familiarity with application kiosks and online job applications. ! Quint Careers. Find some great tools and resources for exploring careers—whether you’re a student searching for your first career or an established job-seeker considering a career change.
  15. 15. Ring, ring, ring. So you get the call, how to prepare.
  16. 16. Research the company Research the company! Who are they? ! What types of services do they provide? ! Who are their clients? ! Who might you be talking to?! Are people complaining about them?
  17. 17. Research the questions Google is your friend. ! Find out what other companies ask! Discover how other people answer those questions! Word is your best friend! prepare for every possible question ! Write the answers in Word for spelling/grammar check
  18. 18. Come to the interview with a personal branding toolkit. Business cards! Cover letter! Copies of your resume! References! etc…! Oh yea, questions you want to ask
  19. 19. Don't be afraid to ask questions. Brainstorm with a buddy! Write them down, but leave room for more! Bring a pen with you (to write more)! Ask them… You are interviewing them as much as they are interviewing you.
  20. 20. Tell stories. Practice talking about your accomplishments! Tell the histories, the goals, your role, everything that would not fit in the resume! They already read your resume
  21. 21. Display your unique personality. Do be afraid to talk about what interest you.! Especially when they showcase your skills and talents.
  22. 22. Follow up. Have a thank email ready to go. Send it when you get home! Follow up with a handwritten thank you note to arrive a week later! Just met some fabulous people at @XYZ company. Looking forward to getting to know them better #Priceless
  23. 23. It Doesn’t End