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Generic cable pak presentation

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Generic cable pak presentation

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Generic cable pak presentation

  1. 1.  What Is it & Why Do It  Digital Delivery to Hundreds of Cable Outlets  Dedicated Fulfillment Website  Multi-Wave Promotion  Evaluation
  2. 2. What Is It: Multi-client campaign compilation model for distributing TV PSAs digitally Why Do It:  Lowers cost for participants  Productive use of PSA resources  Provides cable systems with programming options  Excellent client cost-benefit
  3. 3. Digital Delivery  Delivery of digital files and collateral  Two delivery platforms  Immediate access to PSAs  Industry leading partner & technology  Custom formatted files  Safe and approved download site
  4. 4. New Dedicated Website  Direct link  Home page featuring participating campaigns  www.GoodwillCablePak.com
  5. 5. Website Contents  Client summary  Campaign description  Viewable files  Broadcast PSA download instructions
  6. 6. Website Contents  Campaign preview & download options
  7. 7. Promotion Wave 1  Hard copy/online 4-page newsletter  Sent to hundreds of local cable and PBS stations  Provides download links  Provides rationale for usage
  8. 8. Promotion Wave 2  Blast email sent to all CablePAK outlets  Provides download links  Provides rationale for usage
  9. 9. Promotion Wave 3  Hard copy direct mailer sent to all cable outlets  Includes an evaluation BRC
  10. 10. Campaign Evaluation  Sign in procedures same with new website  On your portal click on CablePAK  View Report
  11. 11. Campaign Evaluation  Two follow-up reminder mailings

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