Improve Marketing Campaign Results


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Improve your marketing campaign results with just eight easy steps from Response Capture.

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Improve Marketing Campaign Results

  1. 1. Are You Looking to Tread Water, orIncrease Your Campaign Results?<br />How to Significantly Improve Your Marketing Results in 8 Easy Steps<br />
  2. 2. Confirm Your Contact’s Name<br />1<br />Make Sure Your List is Still Fresh<br />2<br />Certify Accurate Mailing Information<br />3<br />4<br />If You Improve Your Targets, You’ll Improve Your Results<br />Check For Discrepencies<br />2<br />
  3. 3. Remove Non Targets<br />5<br />Focus Your Efforts<br />6<br />Remove Duplicates<br />7<br />8<br />If You Improve Your Targets, You’ll Improve Your Results<br />Don’t Generalize Titles<br />3<br />
  4. 4. Great Targets =<br />Great Results<br />40% of Your Marketing Campaign Success Depends on the Quality of your Targets List<br />4<br />
  5. 5. 1. Confirm Your Contact’s Name<br />If you don’t reach out to the right person, it won’t lead to conversions. <br />Your data drives your message, offer and creative strategy, not the other way around <br />5<br />
  6. 6. 2. Make Sure Your List Is Still Fresh<br />Your contacts & sales leads are decayingat an average rate of 24% per year.<br />If a chunk of your list is over 12 months old, consider a phone call to validate your information before starting your campaign<br />6<br />
  7. 7. 3. Certify Accurate Mailing Information<br />7 out of every 100 standard mail pieces are disposed of by USPS. <br />USPS will even give you a discount on postage if you can provide them proof of CASS certification<br />7<br />
  8. 8. 4. Check For Discrepencies<br />3% of all mail sent is undeliverable and 40 million change of addresses (COA) are filed annually. <br />Work with a partner that will include this as part of their services.<br />8<br />
  9. 9. 5. Remove Non Targets<br />Targeting existing customers, as well as competitors and employees wastes money. <br />Keep track of suppression files for customers, competitors, and employees.<br />9<br />
  10. 10. 6. Focus Your Efforts<br />Betting on the law of large numbers—casting a wide net to increase responses is counter-productive and wastes $$$.<br />Sending any more than 10 to the same mail room is likely to end up in the garbage.<br />10<br />
  11. 11. 7. Remove Duplicates<br />By standardizing your data through CASS (tip #4), identifying duplicates will be much easier.<br />Use exact matches first, then match against a subset of different fields until you’ve isolated a unique list of contacts.<br />11<br />
  12. 12. 8. Don’t Generalize Titles<br />Generalizing your list with first name “IT” and last name “Manager” is the fast path to your mailings demise.<br />With social networks or simple online searches, you can have high results finding the right contact and title.<br />12<br />
  13. 13. Do You Need to Know…<br /><ul><li>… if there additional companies that resemble our best customers where we do not have a relationship today?
  14. 14. … it is possible to lower costs while increasing the effectiveness of our existing demand generation efforts?
  15. 15. … what marketing or sales efforts are going to provide the largest return in the shortest timeframe?</li></ul>If so, Click herefor a free 20 minute consultation cutomized for you and your marketing and sales needs<br />13<br />